AN INSIGHT ON

FOCUSSED ON:
• Innovative Market research technique

• Increasing the readership and emerge as the

leading newspaper in India
 The journey…
• Started by Dwarka Prasad Agarwal in 1958

• First edition in Bhopal,Madhya Pradesh

• Gradually expanded to Gwalior,Ujjain,Jhansi & Indore

• No.2 position in MP in 1990

• Market Leader in MP in 1992

 3 Major competitors in
Hindi Newspaper Arena

1 ●
Rajasthan Patrika

2 ●
Gujarat Samachar

3 ●
Sandesh
 Strategies to face the competition
• Mass Survey consisting of entire population

• Survey in competition with the Market Leader

• Getting Cognizance of the population need

• Innovative order booking method

Strategies to face the competition
• Low pricing Strategy

• This overally increased the number of copies

that were sold

• Expanded to 8 states including MP.

 Introducing Divya Bhaskar in Gujarat

• Surveyed more than 8 lakhs households in

Ahmedabad,3.5 lakhs in Mehsana and Anand
• Entered as an unbiased Newspaper with more
pages,colours etc
• Resulted in the largest readership newspaper
with 12.11 lakhs units
• Expanded to Surat,Baroda and Gujarat by
2004 with 3 more editions
 Success Mantra of Dainik Bhaskar
• Judicious approach in the Market

• Use of Technical skill sets like the SAP

• Robust Editorial Systems

• Ever increasing targets of Circulating Copies

throughout the nation
 Other Initiatives
• Won award for overall Brand Leadership at the
CMO Asia Awards at Singapore
• Introduced awards like “Bhaskar Women of the
year Award for 2010”
• A project of a mall named as ‘DB City’
completed sucessfully in Bhopal
THANK YOU