E-commerce:

Digital Markets,
Digital Goods
E-COMMERCE dan
INTERNET
 E-COMMERCE MASA KINI

E-commerce merajuk pada penggunaan Internet dan

Web untuk melakukan transaksi bisnis, atau e-
commerce adalah lingkungan digital yang
memungkinkan transaksi komersial terjadi di antara
banyak organisasi dan individu.
Jadi, segala transaksi berhubungan dengan internet
dan Web.
 MENGAPA E-COMMERCE BERBEDA?

Tak terbatas tempat, jarak

Jangkauan Global Standar Universal Multifungsi
dan waktu

Keinteraktifan Kepadatan Infermasi Pesonalisasi Teknologi Sosial

 KONSEP UTAMA DALAM E-COMMERCE

Internet mengurangi asimetri (ketimpangan) informasi.

Pasar digital sangat fleksibel dan efisien
Jadi, dengan adanya internet, orang akan mudah
karena beroperasi dengan biaya pencarian
mendapatkan informasi, sehingga tidak ada yang
dan transaksi yang sangat keci
dirugikan dalam penawaran barang karena ada yang
memiliki informasi lebih atas barang tersebut.
E-COMMERCE: BISNIS
DAN TEKNOLOGI
TIPE E-COMMERCE

Bisnis ke Konsumen Bisnis ke Bisnis Konsumen ke

Konsumen

Melibatkan penjualan Penjualan produk dan Melibatkan konsumen yang

produk dan layanan secara layanan antar perusahaan menjual secara langsung ke
eceran kepada pembeli konsumen
MODEL BISNIS E-COMMERCE

● PORTAL
● E-TAILER
● CONTENT PROVIDER
● TRANSAKSI BROKER
● MARKET CREATOR
● SERVICE PROVIDER
● COMMUNITY
PROVIDER
MODEL PENDAPATAN E-COMMERCE

Advertising Revenue Model Subscription Revenue

Model

Sales Revenue Model Freemium Revenue Model

Transaction Fee Revenue Affiliate Revenue Model

Model
PEMASARAN E-COMMERCE

Melalui internet, maka terbukanya “long tail marketing”

yang memungkinkan penjual menjual barangnya (contoh: music yang
penyukanya sedikit) ke konsumennya. Penjual akan
mendapatkan informasi secara spontan, yang imbasnya meningkatkan jumlah
pelanggan. Behavioural targeting mengacu pada pelacakan klik-stream (daftar
situs yang telah diklik) dari individu pada ribuan situs Web, tujuannya untuk
memahami kesukaan mereka, dan mengekspos iklan disana
MOBILE E-COMMERCE
LAYANAN APLIKASI dari E-COMMERCE

01 02

Layanan berbasis muatan dan lokasi Layanan perbankan dan keunagan

dengan GPS seperti Bank Amerika

03 04

Periklanan Nirkabel Permainan dan hiburan

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Love Story
Mercury is the closest planet to the Sun and the smallest one in
the Solar System—it’s only a bit larger than our Moon. Venus
has a beautiful name and is the second planet from the Sun. It’s
terribly hot, even hotter than Mercury
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People in Love
Saturn is the ringed planet.
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These Are the Percentages!

Venus
Venus has a

20% beautiful name

50%

Jupiter Saturn
Jupiter is the biggest 30% Saturn is the ringed
planet planet
The Same Goes for Tables!

Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

This Is a Map

Jupiter
Jupiter is the biggest planet
of them all

Venus
Venus has a beautiful name,
but it’s hot

Saturn
It’s the ringed planet and a
gas giant
A Timeline Always Works Well!

Day 1 Day 2 Day 3 Day 4

Mercury is the Jupiter is the Despite being red, Neptune is the
closest planet to biggest planet of Mars is a cold farthest planet
the Sun them all place from the Sun
2,300,000
Big numbers catch your audience’s attention
 333,000.00
earths is the Sun’s mass

24h 37m 23s

is Jupiter’s rotation period

386,000 km
is the distance between the Earth and the Moon
This Is an Important List
Despite being red, Mars is actually a
cold place. It’s full of iron oxide dust,
which gives the planet its reddish cast
● Venus has a beautiful name, but it’s
terribly hot
● Jupiter is the biggest planet in our
Solar System
● Neptune is the farthest planet from the
Sun
● Saturn is the ringed one and a gas giant
● Mercury is the closest planet to the Sun
● Pluto is now considered a dwarf planet
Our Services

$25 $35 $55

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s terribly is actually a cold place
hot

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This Is a Good Text to Close
the Presentation
Venus has a beautiful name and is the
second planet from the Sun. It’s terribly
hot—even hotter than Mercury—and its
atmosphere is extremely poisonous. It’s the
second-brightest natural object in the night sky
after the Moon
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 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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JANUARY FEBRUARY MARCH APRIL

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