KNOWLEDGE CREATING

KNOWLEDGE CREATION

CONTINUOUS INNOVATION

COMPETITIVE ADVANTAGE
 KNOWLEDGE
(Nonaka & Takeuchi)

TACIT EXPLICIT
• Personal knowledge • Gramatical statements
• Intangible factors • Mathematical expressions
• Experience
• Specifications
• Belief
• Manuals
• Perspective
• Value system
 TACIT EXPLICIT
(Subjective) (Objective)

• Knowledge of experience • Konwledge of rationality

(body) (mind)

• Simultaneous knowledge • Sequential knowledge

(here and now) (there and then)

• Analog knowledge • Digital knowledge

(practice) (theory)
Toffler;
the source of the highest quality power and the key to
the powership

Quinn :
the value of most products and services depends primarily
on how “knowledge-based intangibles”
• technological know-how
• product design
• marketing presentation
• understanding of customer
• personal creativity
• innovation
Peter F. Drucker:

Aset paling berharga bagi perusahaan pada abad ke-21

adalah pengetahuan dan pekerja terdidik. Pengetahuan
telah menjadi modal bagi pembangunan ekonomi,
menggantikan sumber daya alam yang tidak dapat
menjadi andalan lantaran dapat terdepresiasi, bahkan
memunculkan perusakan lingkungan yang ujungnya
merugikan umat manusia
 THE KEY
OF KNOWLEDGE CREATION

1. EXPRESS THE INEXPRESSIBLE

2. DISSEMINATE KNOWLEDGE

3. NEW KNOWLEDGE IS BORN IN THE MIND

OF AMBIGUITY AND REDUNDANCY
 KNOWLEDGE CONVERSION

FROM
TACIT EXPLICIT

TACIT SOSIALIZATION INTERNALIZATION

TO

EXPLICIT EXTERNALIZATION COMBINANTION

 PROSES KREATIF
Zimmerer

1. Preparation
a. Hindari sikap tidak belajar
b. Belajar banyak
c. Diskusikan ide
d. Himpun artikel-artikel penting
e. Pelajari mereka yang sukses dan gagal
f. Belajar dari orang lain
g. Simak gagasan orang lain dan kembangkan
2. Investigation
3. Transformation
4. Incubation (Penetasan)
Siapkan pikiran bawah sadar untuk renungkan informasi
yg terkumpul
5. Verification
Validasi keakuratan dan ide-ide yang muncul
6. Implementation
Hambatan yang muncul:
• Searching for the “one” right answer
• Focusing on “being logical” (andalkan logika)
• Blindy following the rule (berlindung pada aturan)
• Constantly being practical (hanya berpikir praktis)
• Viewing play as frivolous (bermain itu tak guna)
• Becoming everly spezialized (terlalu spesialis)
• Avoiding ambiguity (hindari ambiguitas)
• Fearing looking foolish (tak mau berbeda)
• Fearing misktakes and failures (takut gagal dan salah)
• Believing that “I’m not creative”
 CARA MEMOTIVASI BERPIKIR KREATIF
Zimmerer

1. Expecting creativity (beri kewenangan berkreasi)

2. Expecting and toleranting failure
3. Encouraging curiosity (kegagalan bukan hal yang aneh)
4. Viewing problems as challenges
5. Providing creativity training
6. Providing support
7. Rewarding creativity
8. Modeling creativity (beri contoh kreatif)
 KAIDAH KEWIRAUSAHAAN

1. Create, innovate, and activate

2. Always be on the look out for new opportunities
3. Keep it simple
4. Try it, fix it, do it
5. Shoot for the top
6. Don’t be ashamed to start small
7. Don’t fear failure: learn from it
8. Never give up
9. Go for it