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By:
Zahid Hussain
MS--Total Quality Management
MS
Lead Auditor 5-5-S
IRCA Lead Auditor ISO-
ISO-9001
9001--2000
IRCA Lead Auditor ISO-
ISO-14000
14000--2004
IRCA Lead Auditor OHSAS 18000-
18000-2007
B. Sc Engineering (Chemical)
PCBA±
PCBA ±UCP
 
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DBenchmarking is the practice of being


humble enough to admit that someone
else is better at something and wise
enough to try and learn how to match and
even surpass them at it.´
 
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D  
 

 

 

 
 


 
 
 
 

 

 

BENCHMARKING CONCEPT

ohat is our
ohat is others
performance level ?
performance level ?

Creative
Adaptation

Breakthrough Performance
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ADVANTAGES:

  
 ´ Easier to implement
 ´ Easier to access data
  



 
 DISADVANTAGES:
´ External ideas
blocked
 
´   

)  

 

 ´ Helps to measure one¶s
own performance

 


  
 ´ Helps to search for
best practices

 

´  
 
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 >




 ´ Takes time
  ´ Requires support
  
 ´ Legal/ethical issues
º ´ Industrial espionage (Spy)
' 
Investigate the performance of  
core business functions.
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´  
Applies to business processes.
Breaks the functions down into discrete area that
are the target of benchmarking.
It is more focused study than functional
benchmarking

´  
Reverse Engineering or competitive product
analysis.
Assessing competitor product concept, cost,
strengths and weakness.
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´  
How companies compete, identify the winning
strategies that have enable high-performing
companies to be successful in their
marketplaces. (difficult to share strategy but
information available from customer, common
suppliers and public domain)
 

  

  


  

  

 
!  "#$
   ^  
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$Plan for Site Visit Plan to Adapt Best
Practices
Agree On
Benchmarking Topic %Data Collection #Implement Best
Practices
^Finalise On Scope;
Measures & Definitions & Monitoring Result
Recommend
^ Improvement
   ^Standardization
!
  è 
ÿ 
'Share Findings Daily Control

Share Strengths

Continue Existing
 Project?


"
Benchmarking Partners
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Key Steps of Benchmarking
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´ Identify what to benchmark
´ Ensure management support and involve all
stakeholders
´ Select the benchmarking team
´ Arrange the specific trainings
´ Analysis of internal processes
´ Identify companies to benchmark
´ Decide on method(s) of data collection
´ Collect public domain information
´ Analyze collected information to establish
the further info needed
Key Steps of Benchmarking

´ Establish contacts with benchmark partners


´ Plan and conduct the actual visits
´ Establish whether a performance gap exists
´ Predict future performance levels
´ Communicate benchmark findings
´ Establish targets and action plans
´ Gain support and ownership for the plans
and goals
´ Implement the action plans, measure
performance & communicate progress
´ Re-calibrate benchmarks
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1. Fear of being seen as Dcopying´


2. Fear of losing competitive
advantage by sharing information
3. Arrogance ± Dwe are the best, why
benchmark?´
4. Benchmarking trap ± benchmark
that which is convenient, but may not
be important.
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ö Impatience ±
ö Excuses are too easy:
oe are too small
oe are too busy
oe are too different
Nobody else does what we do
oe do it better than anyone else
.  


ö eep it legal
ö Be willing to give what you get
ö Respect confidentiality
ö eep information internal
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