Theary of Carrier Devlopment

Future Planning:
• Building
Meaningful
Career
exploration into
your guidance
programs.
www.internationalcounselor.org
Part A: Theory
• Part B looks at specific programs
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• Copyright Shaun
McElroy
•Agriculture Age (farmers)
•Industrial Age (factory workers)
•Information Age (knowledge workers)
•Conceptual Age* (creators)

*Murakami Teruyasu: “Age of Creation Intensification”
Source: Dan Pink, A Whole New Mind
Disconnected
• AT home • Abroad
• Can work • Do not work
• Do Work • Cannot work
• Mom and dad working • Only one works
• Connected • Disconnected
• Pragmatic • Unrealistic
The Old Paradigm
in Career Development and Planning
From:
A linear, destination-oriented model of:
“What do you want to be when you grow up?”
Education/Training
Birth Job Choice Education/Training Employment
Retirement
Source: Phil Jarvis, Vice

President
National Life/Work Center
Moving to a New Paradigm
in Career Development and Planning
Source: Phil Jarvis, Vice

President
National Life/Work Center
A shift in paradigm
Not
• what’s wrong, but
what’s right!
• what’s missing, but
what’s there!
• about a destination,
but a journey!
WoW
• Speiler
• Limnologist
• BellyBuilder
Dr. Testum and Mr. Tellum
• Prescriptive
services rarely
work
• We are infinitely
more complex than
any one test could
show
• The Pace of
CHANGE
• Serendipity
Job titles of the future
Media based career development
Your most important life events
• List the five most important events in your
life. They can be in any order. You could
change your mind tomorrow.
• There are no right or wrong answers. You
do not have to share the list; you can change
the list; you can list four or seven events
rather than
• 5 or as many you can quickly jot down. Go
with what is on the top of your mind.
4C the future
• Contemplation-reflective seeing
• Creativity-imaginative seeing
• Connectedness—holistic seeing
• Collaboration-inclusive seeing
• Welcome to the innernet revolution
What a Career is:
• The sum total of

your experiences,
paid and unpaid,
formal and informal
• You are already in

career development
A Career is not
• A job •A prescription
• A straight line •A profession
Career development is not
• A one time
thing…
• The answer to a
test…
• One size fits all…
• Quick…
What is Career Development?
Self
Hopes and Dreams Work Dynamic
Self
• Talents
• Interests
• Personality
• Weaknesses
• Strengths
Work Dynamic
• Global Labour
Market information,
– US
– Canada
– UK
– Australia
• For planning
purposes
Hopes and Dreams
• Develop a plan,
but
live a process
Self
Career!
Hopes and Dreams Work Dynamic
My World
Career!
The Ideal World The World
LMI
Match?
Talents PI
Keys to our program
• Self-exploration
• Keep doors open
• Global yet kids able to target
• Build a plan, but commit to a
process
Every class and activity is
• A chance to explore a career
• An opportunity to develop
transferable skills
• Practice ground for developing
positive attitudes
The High Five
Change is
constant
“If you don’t like
change, you’re
going to like
irrelevance even
less.”—General Eric Shinseki, Chief of Staff. U. S. Army
Read these books
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The World Is Flat
Types of jobs that will be in demand for a long time to
come:
• the great corroborators
• the great leveragers
• the great synthesizers
• the passionate personalizers
• the great localizers
• the “green ones”
• the great explainers and
• the great adapters.
Thomas Friedman, The World Is Flat, 2005
“It is not the
strongest of the
species that survives,
nor the most
intelligent, but the
one most responsive
to change.” —Charles Darwin
successful
people are those
who are good at
plan B.”
James Yorke, mathematician,
on chaos theory in
The New Scientist
Significant Shift in Leadership
• 90% of American businesses are family
owned
• ¾ family owned leaders will leave in 10
years
• 40% will leave in 5 years
More Leadership Turnover
• CEO vacancies highest ever in 2005

• 113% increase from 2004 to 2005
• Significant turnover occurring in other key
leadership spots – Board Directors,
Officers, Junior Executives
The “Itch” for Occupational
Adventure
• 45% feel satisfied
• 20% feel passionate
• 33% feel dead ended
• 21% very eager to change jobs, companies
• LT 15% feel energized
• 30% feel employer inspires the best in them
• 85% say definition of leader has changed
Important Trends to Notice
• Small biz = fastest growing
• Small firm employees more engaged
• Satisfaction valued more than $
• Change is biz constant
• Professional women opting out
• Professional service firms on the rise
Trend Tracking Continued
• Technology is a given
• Automation is a result
• Global outsourcing – same quality, cheaper
“80% of all white collar jobs as we
know them today will either
disappear entirely or be re-
configured…”
Tom Peters, 2004
Itch + Trends = The New
Economy
The Next Business Turning Point Is
Here
The Big Three Drivers of Change
Abundance
Asia
Automation
“But abundance has also produced an
ironic result: The very triumph of L-
Directed Thinking has lessened its
significance. The prosperity it has
unleashed has placed a premium on
things that appeal to less rational, more
R-Directed sensibilities—beauty,
spirituality, emotion.” —Dan Pink,
A Whole New Mind
India
350,000 engineering grads per year
>50% F500 outsource software work to
India
GE: 48% of software developed in India
(Sign in GE India office: “Trespassers will be recruited”)

Software’s Enormous Inroads
Docs
Lawyers
Accountants
Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge)workers)
Conceptual Age (creators and
empathizers)

“The MFA is
the new
MBA.”
—Dan Pink, A Whole New Mind
“What does this mean for you and me? How can
we prepare for the conceptual age? On one level,
the answer is straightforward. In a world tossed by
Abundance, Asia and Automation, in a which L-
Directed Thinking remains necessary but no
longer sufficient, we must become proficient in R-
Directed Thinking and master aptitudes that are
‘high concept’ and ‘high touch.’ But on another
level, that answer is inadequate. What exactly are
we supposed to do?” —Dan Pink, A Whole New Mind
Design.
Story.
Symphony.
Empathy.
Play.
Not just function, but also … DESIGN.
Not just argument, but also … STORY.
Not just focus, but also … SYMPHONY.
Not just logic, but also … EMPATHY.
Not just seriousness, but also … PLAY.
The High Five
Follow
your heart
Change is
constant
Kids have dreams
Kids have dreams
What is your north star?
• “…if you do follow your bliss you put yourself on a
kind of track that has been there all the while, waiting
for you, and the life that you ought to be living is the
one you are living. When you can see that, you begin
to meet people who are in your field of bliss, and they
open doors to you. I say, follow your bliss and don't
be afraid, and doors will open where you didn't know
they were going to be.”—Joseph Cambell
Life Work
• Mission
• Purpose
• Bliss
• Calling
• “Work worth
doing”
Planned happenstance
• Use goals to guide you, not govern you

• Treat goals as hypothesis
Focus on
the
journey
The High Five

Follow
your heart
Change is
constant
Career
Serendipity
Serendipity
"the faculty of
making happy
and unexpected
discoveries by
accident".
Stay Focus on
learning the
journey
The High Five

Follow
your heart
Change is
constant
half-life of knowledge
• the time span from when knowledge is
gained to when it becomes obsolete.
• Half of what is known today was not known
10 years ago.
• knowledge has doubled in the past 10 years
• and is doubling every 18 months
Half life of knowledge
100.00
90.00
80.00
70.00
60.00
50.00 Knowledge
40.00
30.00
20.00
10.00
0.00
now 1st 2nd 3rd
Knowledge 100.00 50.00 25.00 12.50
Half life of…
100
90
80
70
60 Engingeering
50 Marketing
40 programing
30
20
10
0
now 6 mos 18 mos 60 mos
1000
900
800
700
600 programing
500 Marketing
400 Engingeering
300
200
100
0
now 6 mos 18 mos 60 mos
And college?
• Welcome to the 40 year degree
• Just in time learning
Changing Face of Learners
“In this new interactive Web world, I have become a
nomadic learner; I graze on knowledge. I find what I
need when I need it.
There is no linear curriculum to my learning, no

formal structure other than the tools I use to connect
to the people and sources that point me to what I
need to know and learn, the same tools I use to then
give back what I have discovered. “
Stay Focus on
learning the
journey
The High Five

Follow
Be an your heart
Ally
Change is
constant
Already connected
• Web
• Six degrees of …
• Who are your allies
Stay Focus on
learning the
journey
The High Five

Follow
Be an your heart
Ally
Change is
constant
Four paradoxical principles
1. Be focused & flexible about what you want
2. Be aware & wary of what you know
3. Be realistic & optimistic about what you believe
4. Be practical & magical about what you do
“You do not merely
want to be the best
of the best. You
want to be
considered the only
ones who do what
you do.”
—Jerry Garcia
And parent should?
And parent should?
…and parent should?
• Listen and encourage kids dreams and
passions
• Push for possibilities
• Provide opportunities
• Be the yin for the yang (paradoxical
parenting)
• Share their own stories
The future?
• health care,
• robotics,
• computer graphics,
• infotech,
• biotechnology,
• and lasers.
The future?
• Counseling
• Nursing
• Designers
• Entertainment
• Meaning makers
• Consultants
“If there is nothing very
special about your
work, no matter how
hard you apply yourself
you won’t get noticed,
and that increasingly
means you won’t get
paid much either.”
Dan Pink’s take
• Can someone overseas do it cheaper?
• Can a computer do it faster?
• Am I offering something that satisfies the

non-material, transcendent desires of an
abundant age?
Dan Pink’s take
• Design
• Story
• Symphony
• Empathy
• Play
• Meaning
Design
• Shape our environment beyond

functionality
• Now more accessible
• Means of differentiation in business
Two Minute Drill - DESIGN
• Choose something at work that annoys you

• In two minutes, think about how to improve
the poorly designed item.
Story
• In Information Age, red headed stepchild
• Facts now widespread & accessible
• Places facts in context with emotional
impact
• Today, most effective way to connect
people to vision
• Organizational storytelling
• Supplements analysis
Two Minute Drill - STORY
• In two minutes, write the first sentence of a

mini saga about your life and/or work.
Why Stories?
“Scratch the surface in a typical boardroom

and we’re all just cavemen with briefcases,
hungry for a wise person to tell us stories.”
Alan Kay,
co-founder, Xerox
Hewlett-Packard Executive
But, still… why stories?
“Today facts are ubiquitous, nearly free, and available at the speed of
light… so, each one becomes less valuable.
What begins to matter more is the ability to place these facts in

context and to deliver them with emotional impact.
And that is the essence of the aptitude of Story – context enriched by

emotion.”
Daniel Pink
Author, A Whole New Mind
Who else is doing this?
• 3M executives get storytelling lessons

• NASA uses storytelling in its knowledge
management
• XEROX created Eureka (a story data bank
estimated worth $100 million)
• Columbia U teaching narrative medicine to ALL
2nd year medical students
Symphony
• Ability to put together the pieces
• Seeing relationships the rest of us never
notice
• Derivative thinking – conceptual blending
Two Minute Drill -
SYMPHONY
• For two minutes, train your eye to find

things in the negative space of the Hershey
kiss picture. What do you now see?
Empathy
• Ability to imagine yourself in another’s
position and to intuit what that person is
feeling
• Universal language that connects us
• Essential to life with meaning
• Involves active listening, intuition,
willingness to deviate from rules
Two Minute Drill - EMPATHY
• In two minutes, imagine what it would be

like to be the owner of this purse.
Play
• To “act out” and be willful, exultant, committed as
if one is assured of one’s prospects
• Emerging from work shadow
• Games – recruiting whole brained workers
• Humor – accurate marker for leadership
effectiveness
• Joyfulness – more productive, more fulfilled
More Play
• Will be dominant way of knowing, doing
and creating value
• Cohesive force in organizations
• Cannot be replicated by computer
• Portal for creativity
Two Minute Drill - PLAY
• In two minutes, write down your own

caption for the New Yorker cartoon.
Name that cartoon…
Name that cartoon….
Meaning
• Know your signature strengths
• Using them in the service of something
bigger than you
• Spirituality – basic desire to find purpose &
meaning
• Take happiness seriously
• Assists in goal attainment
Two Minute Drill - MEANING
• In two minutes, write down at least ten

things that you are grateful for in your life. I
call this “raging appreciation.”
“Failure’s hard, but
success is far more
dangerous. If you’re
successful at the wrong
thing, the mix of praise
and money and
opportunity can lock
you in forever. It is so,
so much harder to
leave a good thing.”
“The era of ‘left brain’ dominance
—and the Information Age it
engendered—Is giving way to a
new world in which ‘right brain’
qualities—inventiveness,
empathy, meaning—will govern.”
“The past few decades have belonged to a certain kind of
person with a certain kind of mind—computer
programmers who could crank code, lawyers who could
craft contracts, MBAs who could crunch numbers. But
the keys to the kingdom are changing hands. The future
belongs to a very different kind of person with a very
different kind of mind—creators and empathizers, pattern
recognizers and meaning makers. These people—artists,
inventors, designers, storytellers, caregivers, consolers,
big picture thinkers—will now reap society’s richest
rewards and share its greatest joys.” —Dan Pink, A Whole New
Mind
L-Directed Thinking: sequential,
literal, functional, textual, analytic
to
R-Directed Thinking:
simultaneous, metaphorical,
aesthetic, contextual, synthetic
Source: Dan Pink/A Whole New Mind
“Left-brain style thinking used to be the
driver, and right-brain style thinking the
passenger. Now R-Directed Thinking is
suddenly grabbing the wheel, stepping on
the gas, and determining where we’re going
and how we’re going to get there. L-
Directed aptitudes—the kind measured by
the SAT and employed by CPAs—are still
necessary. But they’re no longer sufficient.”
Generations at Work
Retiring Middle Beginning In K-16
from the to end to mid education
work force work force work force system
63-84 46-62 26-45 6-25

years old years old years old years old
Veterans or Baby Boomers Gen Xers Nexters or

Traditionalists Millennials
1922-1943 1944-1960 1961-1980 1981-2000
Veterans or Traditionalists
Core Values: Conformity, hard work, duty, dedication and
sacrifice, patience
Assets: Loyal, stable, detail-oriented
Liabilities: Uncomfortable with conflict,

inept with ambiguity and change
Motivational “Your experience is valued, and
Messages: perseverance will be rewarded.”
Baby Boomers
Core Values: Optimism, team orientation, work
involvement, personal gratification
Assets: Service-oriented, driven, team player
Liabilities: Reluctant to go against peers,

overly sensitive to feedback
Motivational “Your contribution is unique and
Messages: important.”
Gen Xers
Core Values: Diversity, thinking globally,
technoliteracy, fun, informality
Assets: Adaptable, independent, creative
Liabilities: Impatient, poor people skills,

cynical, inexperienced
Motivational “There are not a lot of rules
Messages: here. Do it your way.”
Nexters or Millennials
Core Values: Civic duty, achievement, confidence,
sociability, morality
Assets: Tenacity, multi-tasking, tenacity
Liabilities: Need for supervision and

structure
Motivational “You’ll be working with other
Messages: bright, creative people.”
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Future Planning:

•Industrial Age (factory workers)

•Information Age (knowledge workers)

•Conceptual Age* (creators)

Source: Dan Pink, A Whole New Mind

Source: Phil Jarvis, Vice

Source: Phil Jarvis, Vice

• Welcome to the innernet revolution

• The sum total of

• You are already in

Hopes and Dreams Work Dynamic

Hopes and Dreams Work Dynamic

The Ideal World The World

• CEO vacancies highest ever in 2005

Tom Peters, 2004

Source: Dan Pink, A Whole New Mind

Source: Dan Pink, A Whole New Mind

Source: Dan Pink, A Whole New Mind

• Use goals to guide you, not govern you

The High Five

The High Five

There is no linear curriculum to my learning, no

The High Five

The High Five

2. Be aware & wary of what you know

3. Be realistic & optimistic about what you believe

4. Be practical & magical about what you do

• Can a computer do it faster?

• Am I offering something that satisfies the

• Shape our environment beyond

• Choose something at work that annoys you

• In two minutes, write the first sentence of a

“Scratch the surface in a typical boardroom

What begins to matter more is the ability to place these facts in

And that is the essence of the aptitude of Story – context enriched by

• 3M executives get storytelling lessons

• For two minutes, train your eye to find

• In two minutes, imagine what it would be

• In two minutes, write down your own

• In two minutes, write down at least ten

63-84 46-62 26-45 6-25

Veterans or Baby Boomers Gen Xers Nexters or

Assets: Loyal, stable, detail-oriented

Liabilities: Uncomfortable with conflict,

Assets: Service-oriented, driven, team player

Liabilities: Reluctant to go against peers,

Assets: Adaptable, independent, creative

Liabilities: Impatient, poor people skills,

Assets: Tenacity, multi-tasking, tenacity

Liabilities: Need for supervision and

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