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 V
  
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    
 HISTORY OF TOYOTA
INTERNATIONALLY
 The history of Toyota started in 1933 with the
company being a division of Toyoda Automatic
Loom Works devoted to the production of
automobiles under the direction of- diichiro
Toyoda.diichiro Toyoda had travelled to
Europe and the United States in 1929 to
investigate automobile production and had
begun researching gasoline-powered engines
in 1930.He was encouraged to develop
automobile
 In 1934, the division produced its first Type A
Engine, which was used in the first Model A1
passenger car in May 1935 and the G1 truck in
August 1935.After the world war II,
commercial passenger car production started
in 1947 with the model SA
 TOYOTA͛S 1 ST AUTOMOBILES
 A1

 G1 TRUCd
 ISION

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 COMPANY͛S CORPORATE GOALS
 TO CAPTURE THE AUTOMOBILE MARdET
 PRODUCE ENIRONMENTALLY AND SOCIALLY SAFE
CARS
 EERY NEW PRODUCTION PLANT AND PRODUCT
MUST BE MORE EFFICIENT THAN THE PLANTS AND
PRODUCTS LAST BUILD
 TO STEADILY INCREASE CORPORATE ALUE AS A TOP
MANAGEMENT PRIORITY,
 CONTINUE TO INTRODUCE AND PRODUCE
PRODUCTS THAT FULLY CATER TO CUSTOMER NEEDS
 TO BECOME AN EEN MORE COMPETITIE GLOBAL
COMPANY(TMC, 2006)
COMPANY DEPARTMENTAL GOALS
 PRODUCTION MUST BE ACCORDING TO THE
COMPANY͛S ISION
 COORDINATION OF DEPARTMENTS
 CLEAN AND SAFE ENIRONMENT
 TEAMWORd
 COMBINING PERFECTION AND ART TOGETHER
 CONSUMING LESS INPUTS,SHOWING MORE OUTPUT
 COMPLETION OF WORd WITHIN STANDARD TIME SET
BY COMPANY
 WORdING WITH SINCERNESS AND DIGNITY
 COMPANY͛S ENIRONMENTAL
ANALYSIS
(SWOT ANALYSIS)
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 BRAND IMAGE
 MARdET LEADERSHIP
 EASY AAILABILITY OF SPARE PARTS
 DEALERSHIP NETWORd
 SUITABLE FOR RURAL AREA
: ’ 
 ALWAYS CHARGE THE PREMIUM PRICE
 MANAGEMENT CONTROL BY LOCAL PARTNER
 DIERSITY OF CULTURE IN WORdERS
 EXTERNAL ANALYSIS
 
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 Innovation -first to develop commercial mass-produced hybrid gas-
electric vehicles (gas and electric), e.g. Prius model. Based on
advanced technologies and R&D activity. With oil prices at an all
time high - this investment and widening of product portfolio fits
consumers looking to alternative sources of fuels away from gas
guzzling cars.
 To expand more aggressively into new segments of the market. The
launch of Aygo model by Toyota is intended to take market share in
youth market.
 To produce cars which are more fuel efficient, have greater
performance and less impact on the environment.
 To develop new cars which respond to social and institutional needs
and wants. The development of electric cars, hybrid fuels, and
components reduces the impact on the environment. Toyota's Eco-
ehicle Assessment System (Eco-AS) has helped in production,
usage, and disposal.
 Continued global expansion - especially in the emerging markets
e.g. China and India, Russia, where population and demand is
accelerating.




 Saturation and increased competition, intense marketing campaigns
increasing competitive pressures.
 Shifts in the exchange rates affecting profits and cost of raw
materials.
 Predictions of a downturn in the economy e.g. recession, will affect
car purchases (especially new cars). As household budgets tighten -
this could lead a decline in new car sales and possible rationalization
of dealerships.
 Changing demographics e.g. number of large families is declining.
Undermining the demand for large family cars.
 Changing usage - families using the car less for taking children to
schools. Home deliveries. Businesses - restricting business travel
(tele-conferencing). Governments encouraging alternative forms of
transport - cycling and incentives to use public transport across
Europe.
 Rising oil prices (fuel costs) and the costs of maintaining cars.
Increase in families who have chosen not to own a car, or decided to
use their car less.

 PEST ANALYSIS
 POLITICAL FACTOR

 ECONOMIC FACTOR

 SOCIOCULTURE FACTOR

 TECHNOLOGICAL FACTOR
 POLITICAL FACTOR
In political factor you must consider issues such as:
1.How stable is the political environment?
2.Will government policy influence laws that
regulate or tax your business?
3.What is the government's position on marketing
ethics?
  
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You need to look at :

 1. Interest rates.
 2. The level of inflation Employment level per
capita.
 3. Long-term prospects for the economy Gross
Domestic Product (GDP) per capita, and so on.
 {



Factors include :

1.What are attitudes to foreign products and

services?
2.How much time do consumers have for
leisure?


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Consider the following points:

1. Does technology allow for products and services to be
made more cheaply and to a better standard of
quality?
2.Do the technologies offer consumers and businesses
more innovative products and services such as Internet
banking, new generation mobile telephones, etc?
3.How is distribution changed by new technologies e.g.
books via the Internet, flight tickets, auctions, etc?
4.Does technology offer companies a new way to
communicate with consumers e.g. banners, Customer
Relationship Management (CRM), etc?
 dEY RESEARCH AREAS IN
MANAGEMENT

Different Departments
 Product Planning
 Finance Planning
 Market Planning
 Human resource Planning
 Sales Planning
 Admin Planning
ORGANIZING AND STAFFING ANALYSIS
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THANd YOU FOR YOUR dIND
ATTENTION
ANY QUESTIONS???