m Company : Spices ltd.

m Industry : Food Processing

m Type : Private
m Date of establishment : 30th Jan 2010
m Branches : Delhi, Bangalore, Hyderabad
m Employees : 250
m Website : www.spices.com
m Indian pickles is the brand of Spices ltd.
m Formed in 2010,Head office in Mumbai
m Only brand with 32 varieties
m 100 % natural products
m Vast distribution
m State -of-the-art manufacturing at Mumbai with
HACCP certification
m Chairman & CEO : Bharadwaj.k
m Managing Director : Sonal Nayyar
m General Manager : Dhanisha Das
Vision
To be the #1 brand of pickles in India by 2015.
m Indian Pickle constantly improves its quality, introduces
new varieties and understands the changing consumer
trends to provide them what they want.

Mission
Indian Pickleǯs mission is to be known and trusted by the
customers to deliver top quality and satisfy them. Through
trust and commitment, we build win-win relationships
with our partners and vendors. To our employees, we create
an honest, creative, enjoyable and rewarding environment.
And to our shareholders, Indian Pickleǯs consistently
delivers revenue growth and profitability.
m Spicy Pickle serves the fast growing Dzfast casualdz
market
m Middle class and upper class
m People from all cultural and religious background
m Any age and education background

m COMPETITION Ȃ All the major pickle brands in the

Market





m Press conference Ȃ Bhot Jolakia.
m Launch of a new pickle- Bhot Jolakia by Indian Pickles.

m Bhot Jolakia Ȃ Hottest chillies of the world.

 




    
m AASHA- an initiative by Indian Pickles.
m Providing food to the underprivileged once a month.
ßLDzEARNdz- an initiative to empower women.
ßGenerating Entrepreneurship.
ßOpportunity to work with Indian Pickles &
earn.
ßThere are 50 women working with us.
m FAPCCI Award -- for 2010 -- Best Industrial Productivity in
half-year and Best Quality in Pickles
m Employing over 1.6 million people, Indiaǯs food
processing industry contributes 6.3% to the GDP and
16% to exports and 6 per cent of total industrial
investment.
m The market size for processed foods is pegged at $102
billion, with the potential to grow by 10% to $330
billion by 2015
m The turnover of the total food market is approximately
Rs.250, 000 crores
m nique taste and packaging
m 32 varieties
m Abundant raw material available
m Vast domestic market
m Cluttered market
m No first mover advantage
m Large number of intermediaries
m Seasonality of raw material
m Gain good global market share
m Huge scientific research talent pool
m ntapped domestic market of 1000 million customers
m Changing consumer patterns
m Strategic geographic location
m Market dominated by other brands
m Cultural preferences of people on food
m High packaging cost
m Holds 38% (avg.)market in Karnataka, Andhra and
Tamil Nadu
m In Mumbai 28 %
m In Delhi 20 %
m Rest of India : 18 % avg.
m In-house Journals
m Press releases
m Newsletter and annual report

m HAPPY EMPLOYEES :
m Flexible working hours Ȃ 9 am to 6 pm
m Incentives for marketing
m DzEmployee of the monthdz award
m Mediclaim and insurance
m Interactive website for Employees
m Meetings at the end of each month
m A part of profit used to give loans to employees
without interest
m Training classes once in 3 months
m From the South
m Mango dal, Gongura dal, Pongal, Hot Vulava, Charu,
Sambar Rice, Andhra Veg Pulao, Avail, Chakkra
Pongali, Jeera Rice, Madras Sambar ,Tomato Rice, Veg
Chettinad, Tomato Dal
m From the North - Palak Panee, rMutter Paneer, Butter
Masala, Dal Makhani, Punjabi Chhole, Bhindi Do
Paiza, Masala Dal Fry, Mixed Veg Dal, Palak Dal,
Paneer Khadai , Rajma Masala, Navaratan Kurma,
Aloo Methi, Pavbhaji Masala
m Cookery Classes throughout India
m Tie Ȃ up with IRCTC and Air India
m Sponsor Cookery shows on TV
m Advertisements on TV, Internet, Press and magazines
m Promotions Ȃ Free recipe booklets
m Contests for customers Ȃ Innovative Pickle Recipes