Market Research, Strategy Tools, Consulting

QDI Strategies, Inc.

20/20 Marketing Insight

Breaking Out

$ Helping Clients:

• Succeed in new markets

• Grow sales when markets aren’t growing
• Profit from more effective “go-to-market” strategies
Breaking In
Time

QDI STRATEGIES, INC. © 2007 QDI Strategies, Inc.

1580 S. Milwaukee Ave., Ste. 620 Libertyville, IL 60048 847-566-2020
Who Are We?

QDI Strategies is a market-driven consulting firm with a reputation for service

and a record of results. Since 1991 we have helped leading commercial and
industrial clients find, verify and exploit new growth opportunities.

Why do our clients turn to QDI instead of other marketing companies?

• Our Experience

• Our Methodologies

• Our People

• Our Record of Success

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 2
Our Experience …
Typical Projects
Clients typically turn to QDI for help with:

• New product & technology go-to-market strategies

• New market entry strategy
• Product commercialization strategies
• Distribution / channel strategy
• Channel conflict / management strategies
• Increasing market share
• Finding new growth for a mature business
• Segmentation strategy
• Pricing structures

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 3
Our Experience …
Diverse Industries
QDI’s consultants have helped clients solve problems, launch products and
implement marketing strategies across a diverse group of industries.
• Chemicals
– Petrochemicals
– Composites
– Maintenance products
• Commercial Markets
– Office furniture
– Copiers
– Computers
– Architectural services
• Construction
– Building materials
– Construction equipment
– Flooring
– HVAC equipment
– Paints
– Power tools
• Consumer durables
– Lawn and garden equipment
– Kitchen appliances
– Writing instruments
– Printers
QDI STRATEGIES, INC.
2007
• •
Distribution
– Fluid handling
– Franchises
– Integrated supply
– Industrial supply
– Construction Equipment
– Building materials
– Computers / peripherals
– Electronic components
– Pesticides
– Pharmaceutical
– Med-surge
– Office furniture
– Office supplies
– Electrical
– Plumbing / HVAC
• Health Care
– Baby care products
– Pharmaceutical
– Health education
– X-ray equipment
Industrial Equipment • Services
– Industrial supplies – Energy services
– Fluid power components – Repair / rebuild services
– Power transmission equipment – Architectural services
– Pumps – Advertising services
– Industrial controls – Contract manufacturing and
– Skids design
– Painting equipment – Collision estimating
– Steam equipment – Health education
– Valves & actuators
• Software
• Printing – Biometrics
– Business forms – Estimating
– Commercial printing – MES software
–
–
Digital printing
Labeling / marking Equipment
• Utilities
– Electric
– Educational software
– Printing exchanges
–
–
Fuel cells
Energy services
– Engineering Services
– Load management
– Power quality
Intro to QDI Strategies
Page 4
Our Experience…
Representative Clients
Since 1991, Fortune 500 and private companies have turned to
QDI for market insight and strategy direction.

• Amgen (biotechnology) • GAF (roofing)

• Ballard Power (fuel cells)
• BP Amoco (petrochemicals)
• Caterpillar (construction
equipment)
• CCC (collision services)
• CIC (software)
• •
Commonwealth Edison (electric
services)
• Degussa (chemicals)
• EPRI (Electric Power Research
Institute)
• Goulds Pumps (pumps)
• Hydro (metals)
• ITT (valves)
• Medela (nursing products)
• Porter-Cable (power tools)
• Rexnord (rebuild services)
Riverside Publishing (software))
• Rust-Oleum (paints)
• RWT (MES software
• Spirax Sarco
• Women’s Health Organization

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 5
Our Methodology

QDI’s focus is on VALUE – the value you create for your

customers and how you can LEVERAGE that value into
sales and profit growth.

This process requires …

• Insightful market understanding

• Qualitative & quantitative segmentation analysis
• New, high-leverage go-to-market strategies

We help you achieve your goals by creating products,

positioning, messages, pricing and programs that distinguish
you in the marketplace.

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 6
Insightful Market Understanding …
A Learning Process to Build Market Understanding

Through in-depth conversations

and using an evolving discussion
guide, we conduct discovery
research to help identify
opportunities to create value.

We turn discovery research

analysis into understanding and
create new insights to develop
winning strategies.

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 7
Qualitative & Quantitative Segmentation Analysis
Leveraging New Market Insight and Your Unique Capabilities

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Multiple Influencers
Owner
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QDI blends qualitative insight

Executive

Project Manager
Architect Contact
District Manager

Bldg & Grounds Architect

Project Architect

Contractor
Designers

Spec Writer

Resource Library
and quantitative models
VP – Practice Area

Project Mgr - Corp

Bidding / Estimator
to identify high value
Construction Mgr

opportunities.

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 8
New, High-Leverage Go-to-Market Strategies

Customer Targeting
(Segmentation)
QDI helps clients:
Value Proposition
• Identify target customer segments
Go-to-Market Strategy • Define compelling value propositions
Channel Channel Program Brand
Strategy / Operations / Development / Communications
Management Support Product Positioning Management • Develop “go-to-market” strategies

Revenue
QDI STRATEGIES, INC. Intro to QDI Strategies
2007 Page 9
Our People

• QDI’s consultants develop long-term relationships with our clients by

immersing themselves in your industry and engaging in an on-going,
open learning process.

• Our clients continue to turn to us for their marketing needs because our
consultants continue to deliver successful solutions to our clients’
business challenges.

• Trust! Simply put, our clients trust us.

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 10
To Learn How We Can Help Boost Your Odds for Success,
Please Contact:
Consulting
• Go-to-Market Strategy
Michael D. Barr • Channel Strategy
Principal • New Market Entry Strategy
mbarr@qdistrategies.com • New Product Launch Strategy
847-566-2020 Ext. 225 • Segmentation Strategy
• Value Propositions
• Positioning
• Brand Development
QDI Strategies, Inc.
Global Market Research
• Opportunity Discovery Research
1580 S. Milwaukee Ave • Market Size
Suite 620 • Competitive Analysis
Libertyville, IL 60048 • Customer Databases
847-566-2020 • Acquisition Analysis
www.qdistrategies.com • Custom & Syndicated Studies

QDI STRATEGIES, INC. Intro to QDI Strategies

2007 Page 11