Communication is the process of passing

information and understanding from

one person to another. It is the process
of imparting ideas and making oneself
understood by others.

- Theo Haimann
 When we talk about “effective
communication” one thing that comes in
mind , what are the basic principles of
“effective communication”.
 These priniciples tells us how your
message can becomes effective for your
“target group”.
 These principles also tell about “style”
and “importance” of the message.
 These principles advocated by Francis
J. Bergin are commonly known as “7 C’s
of effective communication”
 Every communication must be complete and
adequate. Incomplete messages keep the
receiver guessing, create misunderstanding
and delay actions.
 Complete messages are more likely to bring
the desired results without the expense of
additional messages.
 They can do a better job of building goodwill.
Messages that contain information the
receiver needs show concern for others.
 Complete messages can help avert
costly lawsuits that may result if
important information is missing.
 Communications that seem
inconsequential can be surprisingly
important if the information they
contain is complete and effective.
 In business communications, you should be
brief and be able to say in fewest possible
words. A concise message is complete
without being wordy.
 A concise message saves time and expense
for both sender and receiver.
 Conciseness contributes to emphasis; by
eliminating unnecessary words, you let
important ideas stand out.
 When combined with a “you-view”,
concise messages are inherently
more interesting to recipients as
they avoid unnecessary information.
Few examples -)
Wordy:: at this point of time
Concise:: now
Wordy:: in due course
Concise:: soon
 The message must be put in simple
terms to ensure clarity. Words must
mean the same thing to the receiver as
they do to the sender.
 Complex issues must be compressed
into themes, slogans or stereotypes that
have simplicity and clarity.
 Accurate and familiar words must be
use with proper intonation, stresses and
pauses.
POMPOUS WORDS SIMPLE WORDS
(avoid them) (use them)
 Demonstrate  Show
 Visualise  See
 Utilise  Use
 Compensate  Pay
 Terminate  End
 Facilitate  Help
 Correctness means right level of
language and accuracy of facts, figures
and words. If the information is not
correctly conveyed, the sender will lose
credibility.
 Transmission of correct in formation to
superiors will vitiate decision making
process.
 To convey correct messages,
grammatical errors should also be
avoided
 All messages must be transmitted
and responded to at the most
appropriate time.
 Concreteness means being specific,
definite and vivid rather than vague
and general.
 Precise words should be choose to
convey the correct message and
support it by relevant facts and
figures
 Concrete expressions create visual
images that are easy to register.
VAGUE AND CONCRETE AND
GENERAL EFFECTIVE
 Goods are soon  Good will be

being dispatched on 2nd

dispatched. july.
 All of us
appreciate your
 Your efforts are
efforts.
appreciated by
all of us.
 Courtesy stems from a sincere you-
attitude. It is necessary that you
respect the other person by listening to
him patiently.
 Thank generously for a favour.
 Apologise for an omission.
 Avoid irritating expressions. Use non-
discriminatory expressions that reflect
equal treatment of people regardless of
gender, race, ethnic origin, and physical
features.
Thank you..

by:
DEEPALI
AND
MANVI