A&D HIGH-TECH:

MANAGING PROJECTS FOR SUCCESS

Group 11 – BM A
Guru Govind Mishra B10019
Murali P. Pathak B10029
Pranshu Dwivedi B10037
Satish Pandita B10046
Vibhu Mangla B10059
COMPANY HISTORY
 Founder – Ted Walter ; Year – 1988 ; Place – Lincoln
 Businesses –
 Computer Products
 Accessories
 Services
 Revenues - $400 mn in year 2000
 90% sales from mid-western states
 Predominant Sales Channel – Retail Outlets in shopping malls and Phone Orders handled by 50% call
centers in Lincoln
 Pre 1999 era – Orders through paper
 More time in order entry
 Delayed Shipments
 Poor Accuracy
 30% customer call-backs
 ERP implementation in 1999
 Customer call backs reduced to less than 1%
 Further investment in CRM, supply chain automation, payment process in 2001
REQUIREMENT OF ONLINE SALES CHANNEL

 Commodity status of A&D’s products

 To reduce cost - SG&A expenses

 Tough competition and decreasing margins

 Increasing competitor revenues

 Initial doubts on customer service and

friendliness
BUILD VS BUY
BUILD BUY
• Possibility of customization • Only 60% of functional requirements
covered
• Higher cost of capital involved • Lesser cost involved (some Hidden cost
involved)
• Differentiating factor • Only a keep-up option

• Potential benefits in terms of Flexibility • Overhead of integration of multiple

vendors
• Possible competitive advantage • No competitive advantage

• Control over the system • No single market leader

PROJECT HISTORY
 Matt Webb formed a six member cross functional team
 Eric Robertson suggested following planning components
 Define the business requirements
 Define the process flows
 Create the technical architecture requirements
 Build a simple prototype of the system
 Create WBS (Work breakdown structure) of project
 Estimate the effort for each of the task in WBS
 Define the resources available for the project and assign task
 Schedule of task dependency and proper resource allocation
BUSINESS REQUIREMENTS
 New Orders
 Add-on Orders
 Order Amends
 Order Status
 Lead Capture
 and some additional capabilities

Previous
PROCESS FLOW
 Little impact on current processes at A&D
 New activities like exceptional handling due to
system errors -> Added to IT support procedures

Previous
TECHNICAL ARCHITECTURE
Physical Infrastructure
PROTOTYPE
PROJECT WBS/TASK ESTIMATES/PROJECT
RESOURCES/PROJECT SCHEDULING

 Given in Case exhibits

REVIEW MEETING
 To check if the project can be completed by
Christmas
Thank You