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  • AMUL's Distribution Channel

    Diunggah oleh

    Prateek Jain
    981 tayangan16 halaman
    ‡ AMUL was formed in 1946 as an apex cooperative organization owned by 2.6 million milk producers in Gujarat, India. It is the largest food brand in India and world's largest pouched milk brand with an annual turnover of Rs. 38,000 crore (2009-10). ‡ AMUL uses an intensive, multichannel distribution network including agents, distributors, wholesalers, retailers, Amul parlors, and exclusive Amul outlets. Milk is transported from the Amul factory to distributors and retailers using company or distributor owned vehicles. ‡ The distribution network and logistics allow AMUL to gather and integrate channel members while ensuring product availability and quality from farm to

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    AMUL’s Distribution Channel

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    ‡ AMUL was formed in 1946 as an apex cooperative organization owned by 2.6 million milk producers in Gujarat, India. It is the largest food brand in India and world's largest pouched milk brand with an annual turnover of Rs. 38,000 crore (2009-10). ‡ AMUL uses an intensive, multichannel distribution network including agents, distributors, wholesalers, retailers, Amul parlors, and exclusive Amul outlets. Milk is transported from the Amul factory to distributors and retailers using company or distributor owned vehicles. ‡ The distribution network and logistics allow AMUL to gather and integrate channel members while ensuring product availability and quality from farm to

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    981 tayangan16 halaman

    AMUL's Distribution Channel

    Diunggah oleh

    Prateek Jain
    ‡ AMUL was formed in 1946 as an apex cooperative organization owned by 2.6 million milk producers in Gujarat, India. It is the largest food brand in India and world's largest pouched milk brand with an annual turnover of Rs. 38,000 crore (2009-10). ‡ AMUL uses an intensive, multichannel distribution network including agents, distributors, wholesalers, retailers, Amul parlors, and exclusive Amul outlets. Milk is transported from the Amul factory to distributors and retailers using company or distributor owned vehicles. ‡ The distribution network and logistics allow AMUL to gather and integrate channel members while ensuring product availability and quality from farm to

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 16

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    ‡ AMUL was formed in 1946


    ‡ AMUL is managed by an apex cooperative
    organization
    ‡ Today it¶s jointly owned by some 2.6 million milk
    producers in Gujarat, India.
    ‡ Amul is the largest food brand in India and world's
    Largest Pouched Milk Brand with an annual
    turnover of ,-../% (09-10)
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    ° Type : Intensive, Multichannel, Hybrid Channel


    ° Channel Members:-
    r Agents, Distributors/Wholesaler and retailers
    r Amul Parlours

    r Exclusive Amul Outlets

    r Internet ( Amul Cyber stores)



    % )'(!

    ° Authentication by way of identity


    ° Proof of solvency-details of the bankers
    ° Safety of inventory by getting the company stock
    insured
    ° Proper storage space in forms of refrigerators
    ° The company requires the dealers to furnish any
    Advertising & Sales initiative undertaken by them on
    behalf of the company
    )'*

    ° Positives:-
    r  
    0
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    ° Amul factory Anand--Palwal Godown--GGN


    distributors/Delhi distributors--retailers
    ° Transportation vehicles are either distributor owned or
    outsourced.
    ° Company Pays Rs 4.50/- to Rs4.80/-/crate i.e
    12liters,to distributors with 350-800 crates per truck.
    ° Distributor collects from company godown /godown till
    retailer.
    ° Delay in transportation or any damages all beard by
    distributor
    &  %)(
    Two territory(for GGN.)
    1. NH8 right
    2. NH8 left
    ° Through R.P Traders and Haryana Traders
    ° All the transportation expenses are beared by the
    company
    ° Either the refrigerator trucks are comp. owned or
    distributor owned on behalf of comp..
    ° As No risk of delay and damage is assured as Mother
    Dairy and HUL Kwality walls are tough competitors
    ° Newly opened ice cream plant at Manesar reduced the
    transportation cost as well as risk associated.
    +% # '
    )'  

    "  %(( 

    ° ‡ Amul should go in for exclusive outlets in at least all


    the shopping malls coming up these.
    ° Pushcarts should be increased in number in order to
    increase the market reach.
    ° In order to motivate the channel members it is also
    very essential for the company to increase the
    margins for the hard selling items

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