Anda di halaman 1dari 38

c c 

c  

c

  
  c c
c  

!      



    
c c
!      
     

  
  
ð  
 
  
  

ð 

   


     
  


c   
ð   c c
      

ð c c    

 
  
  
 


    



ð c c!""" 
 




#  
$  
%  c c!"" 

%  c c!""
   cc
c  
%   
 
%  c c# 
%   
    

    
% 
   
% &  

 cc
 

 cc    



!  
 ' 
  
   
 cc
 
 

(  # 
    
      !&
(
) 
   
    

 ccc  

c 
   
c  c  

 


   
      
    
'  
   
$ 

  


? 

 
 

  
? 



 


  


  



 

 


 

  
 

 







 
 

  
! 

 " #

  
ï   

$ 



 %
 ï  

 "#

 %
 

 %
   

 " 



 
!

! 

$ 
   



 #

 %



 
 
 "

 

 



" 

 


"
" #
K  ï 
 K
& ' 
 


 
& (  
 

 
)'*+
 
& , 
 
-  
& , 

    

 
& , 
 
 %
. %

" /
 
¦ 
 0 
!
 

1 
& 1  ""  
 2 m %
? "%

÷ 
 /

0 
?  


¦ 
ß 
 
 !  " #ï #
 ï $ 
  %
 !

‡ This is  goo titl siz


÷  40 poit
‡ A goo subtitl o bull t poit siz
÷  32 poit
‡ Cot t t t shoul b o smll  th
÷  24 poit
¦ 
ß  "
"
 
/ 
$
 




 
  ""  2
ß What does this say? Garamond Font, Italic, Bold 12pt.

% ?  
 ?   
 
 
 

   
 

   

 


   

 


ß"
 

!
 

  %
 
2

TIPS P s ttio 3/8/2004 D Thoms, CRM


 
¦ 
‡ Don·t Sacrifice Readability for Style
V V 
    

V 
‡ Don·t Sacrifice Readability for Style
‡ Don·t Sacrifice
Readability for
Style
,

"
› 
›  #ï

)



V„ 
h 

  

VK 
  

 


 
K  
 3
+
)   
&  
   
&?
$ 
 


ï



 "
& ï $



 K  ï
&  
 
$ ï
K   
 )" 2
&4 


&(
5  $

4 
&* 

  

&6

4 
&1 

4 
? K
K    
   
  
!
  

  

 
  

7 " " !8


 . 
  
" /

$

  
74 


5  $8
   
 !
 


  



3+
  
  
 

 ï "
&    ›#

›   K  
R m mb  R bility! R bility! R bility!

? 



"

? 



"


  #
1  9   #
3 $
 #
,  9

? 



"


? 



"

  #
$ ï 

  #
1  9    '
!
,  9
Y  

 ,
!
$ 
  
 ? !
 
 


" 

 
!  


" 

" 
  

 "
 "

 
 ""  


    
 ,

"
" 
  



   
 ,
" 
 



 !


& ?
  
$
!


" 


 

" 
! :
!



 
' 
 ïK


( #
 #ï
  ï
 
' 
 ïK

 

 
 

 

 #

 
" %

 

  


$ 
  


"
 
"





 #

$ 

 !
 

 %
 !





 "#

 

8
? 

 

" 
 " 



 
 "#

 

ã0
' ' 

? 

" 


 %
$


$ 


  #


K
 ï' 

1)

0)

/)

.)

ï 
-)

ï 2

,)
ï K
+)

*)


       )

 
K
 ï' 


( ï

( ï›

ïK

 
#  #  
 
? 


%
 
 #
? %
 !

 %

 

 


 
 #

Š   


Š   


Š   Š !"
#
Š Š$ %% "
&'()
Š %  *% +,)- #

Š * .Š /01)2


'3%(
  ccc  

%  
%   $     
c   
%    
% c
       
  

% 
 

%  & 

% c   
  
%      
% &   

  

% c   
    

%     
%   


%    
  
% 

  cc
  

%    

    


% c   
 
  
%       
%  
  

  cc
  

%
  
      
'

%      

%   
    
%        
  
 
 
    
%   
 

  
    
%   c  
   
% 

cc