RESEARCH AND

DEVELOPMENT
SERTA PERAN
PENTINGNYA UNTUK
INOVASI
PERUSAHAAN
 PENDAHULUAN
Research and development (R&D) adalah salah satu bagian
paling penting dalam pembuatan produk atau jasa baru dari
sebuah perusahaan. Ketika ingin unggul dari kompetitor,
tentu kamu tidak bisa diam di satu tempat dan melakukan
hal yang itu-itu saja. Harus selalu ada gebrakan baru, agar
perusahaan atau bisnis kecil yang kamu jalankan tetap satu
langkah di depan kompetitor. Tenang saja, Glints sudah
menyiapkan penjelasan mengenai apa itu research and
development, tipe-tipenya, dan berbagai macam
keuntungan menjalankannya.

RESEARCH AND DEVELOPMENT (R&D).

 POKOK
PEMBAHASAN
APA ITU RESEARCH

01 AND DEVELOPMENT
(R&D)

02 MENGAPA R&D ITU

PENTING

03 TIPE-TIPENYA
 Dilansir dari Investopedia, research and
development adalah aktivitas yang
dilakukan oleh perusahaan ketika sedang
berinovasi menciptakan produk atau
layanan baru. 
Seperti namanya, R&D berisikan
rangkaian proses riset dan pengembangan
produk atau layanan yang ingin dibuat.
 
Tujuan utamanya adalah agar perusahaan
dapat meluncurkan produk atau jasa yang
orisinal secara optimal. 

Hampir semua perusahaan menjalankan

R&D. Pasalnya, seperti yang sudah
 Riset dan pengembangan produk tak
hanya dilakukan oleh perusahaan besar
saja, tetapi juga bisnis-bisnis kecil.

Meskipun begitu, industri yang wajib dan

sudah pasti menjalankan R&D adalah IT
(teknologi dan informasi), farmasi atau
obat-obatan, fashion, dan masih banyak
lagi

1.
Jika kamu bekerja di industri
fashion, lalu ingin
mengeluarkan koleksi jaket
terbaru.
3.
Hal ini perlu dilakukan untuk
mengetahui kompetisi, tren apa
yang sedang digemari, dan
apakah ada perusahaan atau
bisnis lain yang pernah
mengeluarkan produk serupa.
EXAMPLE
2.
Sebelum membuat jaket tersebut,
harus dijalankan R&D terkait
produk tersebut dan industri
secara keseluruhan.
4.
Jangan sampai tiba-tiba desain
yang dibuat sama persis dengan
apa yang sudah dipatenkan, lalu
perusahaan dituntut hanya
karena tidak melakukan riset
terlebih dahulu.
 MENGAPA R&D ITU
PENTING

Salah satu alasan mengapa research and

development penting untuk dijalankan adalah
agar perusahaan bisa selalu lebih unggul dari
kompetitor.

R&D memungkinkan perusahaan untuk

mengumpulkan data dan informasi yang
dibutuhkan, menggunakan teknologi terbaru,
dan menciptakan produk atau layanan
terbaik.

Melansir Business Hub, ada banyak manfaat

research and development yang bisa
didapatkan oleh perusahaan dan bisnis.
 BEBERAPA
DIANTARANYA

MENDAPATKAN FINANSIAL
HAK PATEN PERUSAHAAN
MEMBAIK

MENGURANGI DAPAT
PENGELUARAN MEREKRUT
KANDIDAT
BERRKUALITAS
MENDAPATKAN

HAK PATEN
A. Keuntungan utama menjalankan research
and development adalah perusahaan bisa
mengajukan hak paten atas produk atau
layanan baru yang dikembangkan.

 B. Dikarenakan tujuan utama menjalankan

R&D adalah agar perusahaan terus inovatif,
hak paten ini menjadi penanda akan hal
tersebut.

 C. Perusahaan jadi lebih kredibel di dalam

industri yang dijalani, lalu bisa mendapatkan
keuntungan jangka panjang lainnya.
FINANSIAL
PERUSAHAAN MEMBAIK
Alasan lain mengapa R&D penting untuk
perusahaan adalah dalam proses ini, kamu
bisa memperlihatkan secara langsung visi
perusahaan kepada calon investor. 

Sebagai investor, tentu mereka

mengharapkan sales growth yang positif di
saat ini dan di masa depan. 

Dengan menjalankan R&D, kamu

menandakan bahwa perusahaan akan terus
muncul dengan inovasi baru dan
berkembang, baik itu dari segi produk
maupun bisnis.
 PENGELUARA
N
MENGURANGI

Keuntungan research and development yang

selanjutnya adalah mengurangi biaya
manufaktur. 

Dalam tahap awal riset, pasti kamu sudah

mengumpulkan informasi terkait pasar yang
ditargetkan, kompetisi, dan lain-lain.

Hasil riset tersebut dapat memperjelas arah

pengembangan produk, sehingga biaya
produksi tidak terlalu tinggi dan kamu bisa
menjual produk dengan harga yang bersaing.
 BERKUALITAS
DAPAT MEREKRUT KANDIDAT
Keuntungan research and development yang
terakhir adalah perusahaan dapat merekrut
kandidat berkualitas.

Apa hubungannya, riset dan pengembangan

dengan perekrutan kandidat berkualitas?

Tak hanya kandidat yang berusaha

mendapatkan perusahaan unggulan, setiap
perusahaan juga ingin mendapatkan kandidat
terbaik
OUR LOCATIONS

Mercury is the closest

planet to the Sun and
the smallest one in the
Solar System
 WORKING ON
WHAT WE ARE
WATER
GAS TUNNEL TREATMENT
PIPELINES WORKS PLANTS
Yes, Saturn is the ringed Jupiter is a gas giant and Despite being red, Mars is
one. This planet is a gas the biggest planet in our a cold place, not hot. It’s
giant, and it’s composed Solar System. It’s the full of iron oxide dust,
mostly of hydrogen and fourth-brightest object in which gives the planet its
helium the sky reddish cast
“Here comes the quote. Words full of wisdom that someone
important said and can make the reader get inspired.”

—SOMEONE FAMOUS
 FUTURE
Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot—even hotter than
Mercury—and its atmosphere is extremely poisonous.
It’s the second-brightest natural object in the night
sky after the Moon
AWESOME
WORDS
MAJOR
REQUIREMENTS

01

MARS
Despite being red, Mars is
a cold place, not hot. It’s
full of iron oxide dust
MERCURY
Mercury is actually the
smallest planet in our
Solar System
S
REQUIREMENT
MAJOR
JUPITER SATURN
It’s a gas giant, the biggest planet Yes, this is the ringed one.
in our Solar System and the It’s a gas giant, composed of
fourth-brightest object in the sky hydrogen and helium
NEPTUNE VENUS
Neptune is the fourth-largest Venus has a beautiful name
planet in our Solar System and the and is the second planet
farthest from the Sun from the Sun. It’s terribly
hot
 BUDGET
VENUS 30%

MARS 60%

MERCURY 10%

If you want to modify this graph, click on it, follow the link,
change the data and replace it
 OUR NUMBERS
REVENUE LAST YEAR
$50,000,000

NEW CLIENTS LAST

2,000 YEAR

EMPLOYEES
75
 GOALS
PROJECT
GOAL 1
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a
bit larger than our Moon

GOAL 2
Venus has a beautiful name and
is the second planet from the
Sun. It’s terribly hot, even
hotter than Mercury
 RESULTS
PREDICTED
VENUS MARS MERCURY JUPITER

AREA 1 50 100 20 30

AREA 2 23 34 45 56

AREA 3 234 45 65 56
 PEEK
SNEAK
Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than our Moon. The planet’s name has
nothing to do with the liquid metal, since it was
named after the Roman messenger god, Mercury
 PEEK
SNEAK
Insert your
multimedia
content here
 STAGES
PROJECT
STAGE 1
Venus has a beautiful name and is
the second planet from the Sun.
It’s terribly hot

STAGE 2
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System

STAGE 3
Despite being red, Mars is a cold place,
not hot. It’s full of iron oxide dust,
giving the planet its reddish cast
 DAY 2 DAY 4

TIMELINE
Venus has a beautiful Saturn is composed of
name, but it’s terribly hot hydrogen and helium

DAY 1 DAY 3 DAY 5

Mercury is the closest Despite being red, Mars is Neptune is the farthest
planet to the Sun a cold place, not hot planet from the Sun

MERCURY
Mercury is the closest
planet to the Sun and the
smallest one in our Solar
System—it’s only a bit
larger than our Moon. The
planet’s name has nothing
to do with the liquid metal,
since it was named after the
Roman messenger god
PARTNERS
OUR
VENUS
Venus has a beautiful name
and is the second planet
from the Sun. It’s terribly
hot—even hotter than
Mercury—and its
atmosphere is extremely
poisonous. It’s the second-
brightest natural object in
the night sky
 OUR TEAM
You can replace
the image on the
screen with your
own

You can replace

the image on the
screen with your
own
THANKS
Does anyone have any questions?
Follow the project updates

addyouremail@freepik.com
+91 620 421 838
yourcompany.com

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VECTORS ● Contemporary buildings on waterfront of river

● Usa map
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PHOTOS
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rest
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n site
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