Presentation on “Armani “

Giorgio Armani.

• Type: Private
• Industry: Fashion and Leisure
• Founded: 1975
• Founder's: Giorgio Armani and Sergio Galeotti.
• Headquarter: Milan, Italy
• Area served: Worldwide
• Key people: Giorgio Armani
• Revenue : $1.69bn (2005)
• Employees: 4,700
 History.
• 1975: Giorgio ArmaniS.p.A established in
Hero city.
• 1979: become into fashion level.
• 1980-1990: launches the lines Emporio
Armani e Armani Jeans.
open new shops.
Cont……
• 1999: a new divider starts selling and
trading on accessories.
• 2000: captures activities of production of
the line man and started Armani cosmetics.
• 2001: opened his first shop Armani
accessories.
The Campaign
The Whatever It Takes campaign encourages a generation of
21st Century Leaders to take ownership of a charitable cause

• Over 600 celebrities in film, fashion, music and sport

• Over 1000 unique celebrity artworks: their symbol of hope,

handwritten message of hope, and signed self-portrait

• Unique products inspired by celebrity artworks

• Celebrity-supported gala dinners, auctions, concerts

• Proceeds support celebrities’ chosen charities

 Artwork Collection.

Courteney Cox and Laurence Fishburne Chris Martin drawing

David Arquette, at in Morocco, where Coldplay’s symbol of
home in Los Angeles he spent 7 of his 14 hope at 2am in the
after completing their days’ holiday working recording studio
artwork on 8 artworks for the
campaign
General products.
 Retail Partners
NATTERJACKS HOUSE OF FRASER LA RINASCENTE

SELFRIDGES SPACE NK FENWICKS

OFFSPRING DEBENHAMS HARRODS

VIRGIN MEGASTORES ROUTE ONE URBAN OUTFITTERS

AMAZON.CO.UK USC PRINTEMPS

WESTWORLD EBTM.COM SOLE TRADER

MACY’S
NEIMAN MARCUS JD SPORTS

ASOS.COM LEE JEANS DAVID JONES

OFFICE SCHUH QUBE

Events…with
• Biannual Royal Celebrity Gala Dinners and Auctions

4 November 2006 Gala Dinner

• $26M raised from ticket sales and sponsorship
• A world record-breaking $11.25M raised at auction
• 21st Century Leaders limited edition ceramics
auctioned for $450,000
• 21st Century Leader guests included Archbishop
Desmond Tutu, Donna Karan, Natalie Imbruglia
 Events…21 Century Leaders
st

• ‘Loving Earth Now’ Gala Dinner

• Auction of original artworks

• September 2008 – London

 So Far…
Over $1 million raised
for charities including

Social audits have improved the lives of 58,000 workers in

China, Thailand, Cambodia and Vietnam
 Armani’s Plans
• High-profile fundraising events

• Worldwide licensing campaign with key manufacturers

• Strategic partnerships with key retailers

Armani worldwide

Rest of
the world
America
9%
31%

Europe
Asia
47%
13%
 Swot Analysis.
Strengths
• Include as strengths any formulas or policies a company uses that give
it an edge in name recognition, brand positioning and bottom-line
revenue.
• For example, many designers have two avenues of distribution, a
couture line and a ready-to-wear, off-the-rack line more accessible to
buyers with average incomes. This is a strength because it allows the
designer's name to reach a larger audience of potential customers and
the brand to make more sales.
• Weaknesses
• Consider as weaknesses any unusual or unnecessary costs, unknown
designers or lack of presence in a particular region. Consider also
everything used to define strengths. A lack of any of the strengths is
considered a weakness within SWOT analysis.
Cont..
Opportunities :
• Technological advancementation.Eg.machines that cut
more pieces.
• New or newly accessible source of raw materials.
• Eg.china was inaccessible as a sorce of labour,supply or
export sales due to intergovernmental tension and its
fundamental attitude towards commerce.
• Threats Politics and economies are primary sources of
threats to a brand in the fashion industry. Trade
embargoes, political unrest in an area of raw material
supply and economic downturns that lead to restricted
consumer spending are all threats to the accessibility of
raw materials, brand exposure and name recognition,
distribution and consumer purchasing.
 Vision and Mission
• Vision The company design, construct and qualify facilities &
production lines in a way that productivity and safety 
(of product, end users, employees and environment) are primarily
considered .
• Mission Design, construct and qualify facilities & production lines
in a way that productivity and safety (of product, end users, employees
and environment) are primarily considered
 Conclusion

• After the whole study of Armani’s product it is concluded about

jeans , The key factor to consider is how good the jeans feel when
wearing them. Jeans should be comfortable to wear — if they are not
comfortable then they will rapidly find their way into that dark, dusty
section of your wardrobe! With so many choices on offer here,
however, there is almost certainly a pair of designer jeans to suit.
Made with lots of efforts…..……..