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GOVERN NCE
CULÃURE
N ÃURE
P P
Price
Quality
Service
Utility
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focus of
attention?
W at are we W at is
sure of? possible?
How will t e W at is
environment becoming
elp or inder? necessary?
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MISSION ÃECHNOLOGY PROCESS
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SÃRUCÃURE
MEÃRICS
à e Idea in Brief
Integrate
Know your product Emp asize
product·s wit product
lifecycle content marketing
and service
Idea at Work
£esign real-
à e Internet
time,
Integrate is only a
continuous
orizontally complement
customer
wit partners to ot er
feedback
c annels
systems
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(W at?)
CONÃENÃ SERVICE
(W y?) (How?)
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