Its ‘walk the talk’ game

Image is created by what we do &

how we do it
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CORPORATE SOCIAL RESPONSIBILITIES
• We all have a personal responsibility to each other and the
world around us.
• Corporate social responsibility is a concept whereby
organizations consider the interests of society by taking
responsibility for the impact of their activities on customers,
suppliers, employees, shareholders, communities and other
stakeholders, as well as the environment.
• Businesses today have realized that, in order to continue
thriving, they have to adopt a more holistic and inclusive
business model which has a direct correlation with business
performance.
 CSR Components

Leadership Commitment

Integration into business

WORKPLACE COMMUNITY ENVIRONMENT MARKETPLACE

- Equal Opportunity - Community - Environmental - Suppliers
- Working Hours CSR
Investment protection - Customers
- (cash/in-kind/ - Impact on air,
Staff Training and
Development volunteering) water,
- - Community biodiversity etc
Health and Safety
protection
- Freedom of Association and
Human Rights
- Bribery and Corruption
• Engage with stakeholders
• Communicate CSR
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 How do firms look at CSR?

• The World Business Council for Sustainable

Development proposes a definition for CSR as:
• ‘the ethical behavior of a company towards society. ….management acting
responsibly in its relationships with other stakeholders who have a
legitimate interest in the business.’
• And
• ‘CSR is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of
the workforce and their families as well as of the local community and
society at large.’
CSR at ONGC
The mission of ONGC stated that the company would have an "abiding commitment
to health, safety, and environment to enrich quality of community life.“

The initiatives taken by the organization:-

• Corporate Level Programs
• Work Center Level & Community Development Programs
• ONGC-PURA 'Providing Urban Amenities in Rural Areas‘
• ONGC and the Global Compact Program
 CSR AT HCL
Waste Management, Material and Energy Conservation

• HCL's E-Waste Management initiative

• HCL's initiative on reuse and recycling internal waste - 'Internal
Waste Management'
• HCL`s initiatives on recycled materials
• HCL's energy conservation initiatives.
• Integration of environment management processes in
manufacturing facilities.
• Green belt at manufacturing location
INITIATIVES TAKEN:-

Swapana Sarthak Informal School

DLF Learning Excellence Centre
DLF Labor Hutment
Vocational training centers
Development of Arya Samaj Mandir
Environment Programs
 Rural Primary Health Centre

Voice from the beneficiaries group

"Pehle jab hum site per jaate the to hamaare
bachhe wahin par khelte rehte the. Par ab aisa
nahin hai. Mera bachha Om Prakash ab DLF ke
swapana sarthak school mein padhne jaata hai
aur wahan use khana bhi milta hai. Aur humse
who koi paisa bhi nahin lete" says Dashrath, a
construction worker at Wazirabad.
• McDonald's 2009 Global Best of Green
• Animal Welfare at McDonald's 
• Disaster Relief
• Environment Responsibility
• Ronald Mc Donald Houses

Seventy-three percent of
the most prestigious
children’s hospitals in the
world are supported by at
least one of the RMHC
core programs providing
families and children
much-needed access to
health care.
 This campaign aims at educating people to use mobile for
doing many day to day transactions which involve use of
papers.

Idea Cellular has taken up the responsibility of educating

the 500 million mobile phone users in the country. If they
start using the mobile phone more judiciously, together we Use Mobile, Save Paper
can make a significant contribution of saving paper, and
therefore, the green cover necessary for the health of the
planet.”

What an Idea, Sirji! for a Green planet

• Nokia India launched its first ‘Take-Back’ awareness campaign
from January 1, 2009 in Ludhiana, Delhi, Gurgaon and
Bangalore. The campaign aimed at educating mobile phone
users about the importance of recycling e-waste.
• As part of this campaign we encouraged mobile phone users
to dispose their used handsets, regardless of the brand, at any
of the recycling bins set up at our Nokia Priority Dealers, Nokia
Care Centers or Nokia Concept Stores.
• Recycling means we don’t need to extract and refine as much
material for new products, saving energy, chemicals and
waste. If every Nokia user recycled just one unused phone at
the end of its life, together we would save nearly 80,000
tonnes of raw materials.
 AMUL
• Has social responsibilities since its inception.
• Over 5 decades ago, the conditions of the
farmers were very poor.
• The Kaira District Co-operative Milk Producers'
Union Limited (KDCMPUL) began pasteurizing
milk for the Bombay Milk Scheme in June 1948
and set up a marketing agency named Gujarat
Cooperative Milk Marketing Federation
(GCMMF). It was registered as a co-operative
society on 9 July 1973.
• In Sept 2007, Amul emerged as a
leading brand.
• The intentions of the organization
was basically to ensure fair returns to
the farmers and changing their life
and boost up the rural economy.
• AMUL had set up an Amul Relief Trust
in order to reconstruct the schools
that were damaged during the
earthquake that had occurred in the
year 2001.
• 6 schools have been reconstructed.
 CSR AT HERO HONDA
• The Company believes it has managed to bring an
economically and socially backward region in Dharuhera,
Haryana, into the national economic mainstream.
• An Integrated Rural Development Centre has been set up on
40 acres of land along the Delhi-Jaipur Highway.
• The Foundation has adopted various villages located within
vicinity of the Hero Honda factory at Dharuhera for integrated
rural development
 Projects taken up by the Foundation

• Installation of deep bore hand pumps to provide clean drinking water.

• Constructing metalled roads and connecting these villages to the National
Highway (NH -8).
• Renovating primary school buildings and providing hygienic water and
toilet facilities.
• Ensuring a proper drainage system at each of these villages to prevent
water-logging.
• Promoting non-conventional sources of energy by providing a 50 per cent
subsidy on biogas plants.
• The Raman Munjal Vidya Mandir
• The Raman Munjal Memorial Hospital
• The Raman Munjal Sports Complex
• Marriages of underprivileged girls
 Other key projects
Scholarships for ASEAN young leaders
• Offering promising young leaders from ASEAN countries the
opportunity to research and study topics relating to Japanese
culture and contemporary society.
• To date more than 600 ASEAN citizens have received IATSS
scholarships, which typically provide a two-month stay in
Japan.
• In FY2007, 34 participants representing nine ASEAN countries
attended the 39th and 40th IATSS Forums.
 Conducting sewing tailoring workshop
• In order to help local rural people, especially women, Hero Honda has set
up a Vocational Training Centre
• So far 26 batches comprising of nearly 625 women have been trained in
tailoring, embroidery and knitting
• The Company has helped women trained at this center to set up a
production unit to stitch uniforms for Hero Honda employees
• Interestingly, most of the women are now self-employed.

Medical services, tsunami relief

• In early 2005 Honda Siel Cars India Limited (HSCI) started to provide free
medical services to neighbouring villages, in partnership with the New Delhi
Lion's Club.
• Utilising a mobile medical team, the services were warmly welcomed by the
villagers and are continuing on a regular basis.
• HSCI also made a cash donation at the time of the December, 2004 south
Asian tsunami to help the survivors.
 YES Award India
• With support from Honda Motor India Pvt
Ltd. and the Indian Institutes of
Technology, in 2007 the Honda
Foundation launched the Honda Young
Engineer and Scientist's Award (YES
Award)in India
• To recognize outstanding students who
will become trailblazers in ecotechnology.
• All recipients will be eligible for additional
funds to continue their research as
professional interns or graduate students
in Japan.
 PT Honda Prospect Motor
• Honda's joint-venture automobile
company in Indonesia donates
engines, transmissions, tools and
teaching manuals to technical schools
to promote interest in automotive
engineering.
• The company also organizes visits by
university students to its
manufacturing facilities. To date 30
schools have received donations
 The pros and cons of corporate
social responsibility
Arguments for corporate Arguments against corporate
social responsibility social responsibility
Balances corporate power Lowers economic
with responsibility. efficiency and profit.
Discourages government Imposes unequal costs
regulation. among competitors.
Promotes long-term profits Imposes hidden costs passed on
for business. to stakeholders.
Responds to changing Requires social skills business
stakeholders’ demands. may lack.
Corrects social problems Places responsibility on business
caused by business. rather than individuals.
 CSR initiatives by Airtel
• Airtel Aashiana for the underprivileged children at the Mohali office
of Airtel
• Tie up with an NGO to distribute daily surplus food to needy
children
• Airtel experience centre for visually impaired people & for the
deprived sections of the society
• In J&K has distributed free medicines, clothes & other
utility items to “Missionaries of charity home for destitute”
• A tree plantation drive was carried out in various circles
where free tee samplings were planted
• Airtel is in the process of setting up of 1000 Satya Bharti
Schools to deliver education to underprivileged children in
deep rural pockets of India
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 CSR at Ranbaxy
• Ranbaxy has a strong element of Corporate Social
Responsibility inscribed in its values and its
concern for the society extends well beyond its
business motives.
 
• The company does not view success and
achievements in terms of commercial gains only
but firmly believes that corporate social
responsibility is the key for providing a deep
symbiotic relationship that exists between the
company and the environment it functions
• Ranbaxy Community Health Care Society’ (RCHS)
• Ranbaxy Science Foundation
• Environment, Health and Safety 
• Anti Malaria Project- Ranbaxy's Anti-Malaria collaborative research
program on Track
• Anti HIV/AIDS
Ranbaxy comprehensive anti-HIV portfolio comprises Bio-Equivalent
Anti-Retrovirals (ARVs) and Anti-Infectives for Opportunistic infections