@asyrozi_mike |

ASSALAMU'ALAIK
UM
 @asyrozi_mike |
SEBELUMNYA
KITA KENALAN
DULU YUK!
 @asyrozi_mike |
My name is
ASYROZI
SUPPORT SYSTEM
BMT UMY
@asyrozi_mike |
 @asyrozi_mike |
330,7
Triliyun
“Selama tahun 2020 nilai transaksi perdagangan digital
Indonesia mencapai Rp 253 triliun. Nilai ini diperkirakan akan
meningkat menjadi Rp 330,7 triliun di tahun 2021 ”
 @asyrozi_mike |
Social Media Marketing
Trends
KENALAN

@asyrozi_mike |
SAMA DOI
DULU
/so·cial me·di·a/
Websites and applications that enable users to
create and share content or to participate in
social networking
 @asyrozi_mike |
Kenapa Penting buat Brand?

Nowadays social media is used not only for communicating and content
sharing but also to do an integrated business strategy for brands, organizations,
creators, and or community. This is possible because of its natural function to
do effective, fast and real time information distribution.
 @asyrozi_mike |
Kalau
ibarat
donat
TikTok “Here’s a short
video of me playing with
donut”
 @asyrozi_mike |
Official Marketing Channels

FACEBOOK INSTAGRAM TWITTER YOUTUBE

FACEBOOK

@asyrozi_mike |
Facebook dengan segala
perlengkapan ‘perang’-nya!
● Group and Fanpage discussion ●
Dynamic ads
● Brand longer video
● Facebook live
● Sharable content
● Tons of Business and Creator
feature
INSTAGRAM

@asyrozi_mike |
Stories!
● One of the most powerful organic
24 hour content
● Billions of users use stories more
often than IG FEED.
● Useful free insight tools.
● Story ads, feed ads
● Hashtags, suggested content
● Carousel, IGTV
● FUll PORTRAIT VISUAL.
● Instagram shop
TWITTER

@asyrozi_mike |
Cari yang Trending, happening,
ngobrol banyak dan super cepet!

● Thread
● Trending topics Moment marketing
● Witty reply to earn awareness
● Shareable link
YOUTUBE

@asyrozi_mike |
YouTube, YouTube, lebih dari TV
Boom!!!

● Long video
● Google adsense
● Youtube Playbook
● Youtube recommendation
● Youtube community
● Tap in ads.
 @asyrozi_mike |
Exploring different
channels

You have the freedom to choose your platform.

Where to start :

@asyrozi_mike |
01 Create your profile

02 Present your product or service

03 Seek your target audience

 @asyrozi_mike |
01 Create your profile

Mulai dari Identitas, Filosofi warna, & Branding

Perusahaan
02

@asyrozi_mike |
Present your product or service

Mulai bangun strategi untuk memperkenalkan sebuah

produk yang dijual atau jasa yang akan ditawarkan
 @asyrozi_mike |
03 Seek your target audience

Mulai mencari dan menentukan target audience

yaitu bisa dengan follow orang/perusahaan yang satu
frekuensi dan membuat konten dengan gaya bahasa/
trend yang sedang viral dan sesuai target audience
 @asyrozi_mike |
01 02 03

BUILD GUIDE SUCCESS

BRAND POWERFULL MATRICS
CONTENT
Build brand on social

@asyrozi_mike |
media

What your Why your What makes Why should

company does team is you unique they support
amazing you
 @asyrozi_mike |
“BIKIN BRAND
BIAR DILIRIK NETIZEN ITU
KAYAK KITA KALAU
LAGI MAU PDKT KE GEBETAN”
Buat doi ngerasa kita adalah pilihan tepat buat jadi
pasangan di masa depan
THE OBJECTIVES

@asyrozi_mike |
What do you want to achieve in social media

AWARNESS
Kesadaran terhadap seberapa pentingnya
INTERESt produk yang kita tawarkan

Pelajari tentang perusahaan/ produk. Lakukan riset untuk

informasinya

Consideration
Baca ulasan dan bandingkan dengan
yang lain
INTENTION
Dibandingkan dengan perusahaan lain
untuk membuat pelanggan yakin purchase
dan memutuskan
Closing atau membuat penawaran
untuk membeli

tentang produk kita

Who you are?

@asyrozi_mike |
How do you want to be known by your audience

SERIOUS FUNNY WITTY CHEERFUL SMART COOL ELEGANT

GOOFY EXPERT HUMBLE EDGY GENEROUS SEXY
MASCULINE CRITICAL etc

Build your persona, treat your brand like it is a human being who has a
personality and habits in social media. Instead continuously say you have the
best products/service your audience need, most likely you:

LET THEM SAY YOU ARE THE BEST PRODUCTS/SERVICE

THEY’VE BEEN EXPERIENCE
 @asyrozi_mike |
tips sukses
dunia & akhirat

orangtua life

perawatan &
kecantiqan

perfileman
duniawi
QUIZ TIME:

@asyrozi_mike |
WHERE IS YOUR BRAND SWEET
SPOT?

Your Brand
Posisi mana yang paling ideal
untuk perusahaan kita? 3 2
1

Market Competitor
 @asyrozi_mike |
GUIDE
POWERFULL
CONTENT
Bagaimana cara membuat konten yang bagus dan
potensial untuk menarik target market
 @asyrozi_mike |
“CONTENT PILLAR"
help you to narrow down specific topics of what you are

going to post to support your social media goal

“CONTENT

@asyrozi_mike |
PILLAR"

BENEFIT TIPS & TRICK IDEA

Product knowledge, news and update,
FEATURE
Product feature, tutorial, new product
update, new menu
PROMO
Promotional content, discounts, pre-order,
collaboration offer, endorsement
Share hacks, and upscale credibility. How
to use your products or feature
INSPIRATION
Throwing idea based on trends, story
telling content. Consumer experience
CROWDSOURCING
Engagement-based content, quiz, survey,
poll, meme, fun microblog
 @asyrozi_mike |
2021 BEST
CONTENT FORMAT
Berdasarkan pengalaman pribadi
MEME, SKETSA &

@asyrozi_mike |
KOMIK
Membuat bahagia netizen itu susah-susah gampang. Membangun unsur
komedi masih terbukti sukses untuk meningkatkan engagement konten
Brand
NEWS JACKING!

@asyrozi_mike |
What’s the trend? Lagi ada rame-rame apaan sih? Trending lagi nih! Eh,
ini lagi ada apaan, kepo nih!
INI ATAU ITU? NANYA

@asyrozi_mike |
AJA!
Melempar pertanyaan yang berujung pada diskusi audiens atau menawarkan produk
yang Brand punya, masih sangat efektif untuk meningkatkan interest atau
ketertarikan audiens
MICROBLOG MASIH HITS DI BANYAK

@asyrozi_mike |
PLATFORM
Edukasi, inspirasi, Brand Value, bisa dengan mudah disampaikan dengan
microblog. Bold Headline!
 @asyrozi_mike |
TIPS TO Reach lot of enggagement

Berdasarkan pengalaman pribadi

TIPS TO Reach lot of enggagement

@asyrozi_mike |
Interact with Quick response to inquiries
followers

Constant customer updates Keeping customers

delighted
 @asyrozi_mike |
SUCCESS
MATRICS
Guna menganalisa dan mengevaluasi keberhasilan
konten dan strategi pemasaran perusahaan/brand
 @asyrozi_mike |
Bagaimana cara mengetahui strategi
marketing digital berhasil?
 @asyrozi_mike |
Do Not Complaint About the Algorithm

!!!
Never complaint about it, but you should adapt to it quickly. When instagram has
a new feature, use it and abuse it well! Because the reach will be amazing, they’re
pushing those new features when it came out. It’s your time to utilize it for better
reach
Power of Insights

@asyrozi_mike |
Awareness, Interest

Reach Impression
The total number of unique accounts The total number of time users
that have seen your post saw your post
Monitor your performance through insight to keep

@asyrozi_mike |
track what’s work and what’s not
 @asyrozi_mike |
OBSERVE YOUR AUDIENCE CRITERIA

Demographics Psychographics

Age, Gender, Occupation, Salary, Education Level, Hobby, Personality, Lifestyle, Interest
Ethnicity, Marital Status
 @asyrozi_mike |
Ways to find good insights

● AB Testing
● Trial and error
● Do a research

● Paid Insights
● Consult with Agencies
 @asyrozi_mike |
ADA yang mau di diskusikan?
 Teacher Resources Page
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Use these icons and illustrations in your Canva Presentation. Happy designing!
 Teacher Resources Page
Use these icons and illustrations in your Canva Presentation. Happy designing!