Sonia Rykiel -Queen of Knits

“I hope
that
my
creatio
ns can
give a
little
Basic Information
Status –Established

Clients-
 Sarah Jessica Parker, Diane Kruger, Gwyneth Paltrow,
Dita Von Teese, Mary J. Blige, Vanessa Paradis

Other
 Product Lines- Eyewear, Fragrances, Handbags, Jeans, Lingerie, Shoes,
Underwear

Owned
 by- Sonia Rykiel CDM S.A.

Address-
 1 75, Boulevard Saint-Germain
Paris, France F-75006
33-1-49-54-60-00

Where To
 Buy - Sonia Rykiel, Intermix, Bloomingdale’s

Related Websites

Sonia Rykiel (Official)
Wikipedia: Sonia Rykiel  (Other)
Style.com: Sonia Rykiel (Media)
Designer History
1930– Born 1930 in Paris

1962- Began her career by makin g marternity dresses for

herself, then designed for her huband’s firm ‘Laura’ .

1968- Set up her own boutique in Galeries Lafayette in Paris .

Signature Style & Inspiration
 Flattering Knits,trademark stripes
 She took away hems, discovered inside out seams,abolished lining
 She is inspired by her daughter, grandchildren , books movies, every
art and women on the street.

Flattering Knits

trademark stripes

abolished lining
Riley Labels
•Sonia Rykiel
DESIGNED BY-Gabrielle Greiss, Spring 2008 - Present
Sonia Rykiel, 1968 - Present
SHOWS IN - Paris •Sonia Rykiel
COLLECTION TYPES RTW
SIMILAR CLIENTELE Marc Jacobs, Chloe, Miu Miu
STYLES & TAGS Eccentric/Whimsical, French

•Rykiel Enfant
DESIGNED BY Sonia Rykiel, 1983 - Present
COLLECTION TYPES- Children
STYLES & TAGS-Eccentric/Whimsical, French •Rykiel Enfant

•Sonia by Sonia Rykiel Sonia by Sonia

Rykiel
DESIGNED BY- Nathalie Rykiel, 1989 - Present
COLLECTION TYPES-RTW
STYLES & TAGS-Eccentric/Whimsical, Feminine,
Mostly Denim, Sporty,Lower Priced

•Rykiel Karma Body and Soul!

DESIGNED BY-Nathalie Rykiel, 2005 - Present Rykiel
Karma
SHOWS IN-Paris Body and
COLLECTION TYPES-Mass Market Soul!
STYLES & TAGS-Casual, Sporty, Lower Priced
 Product Diversification -Beauty

Lip liner is available in six

shades

Lip Color Base

comes in two
shades
nail lacquer comes in 20
new springtime shades

Lip glosses in four shade Face powder is available in three shades

Product Diversification- Fragrance

Belle en Rykiel L'Eau de Sonia Rykiel Rykiel Homme Grey Rykiel Woman

Belle en Rykiel B Le Parfum Rykiel Man Rykiel Woman Hot !

lue & Blue

Belle
en Rykiel Eau de T Rykiel Homme Rykiel Rose Sonia Rykiel
oillete
Product
Diversification-
Handbags & Shoes
Product Diversification- Jeans
Product Diversification- Lingerie
 Clients
The famous striped sweater worn by
“ SARAH JESSICA PARKER”.

DIANE KRUGER wearing

Sonia Rykiel’s dress.
Dita Von Teese wearing
rykiel’s dress

Gwyneth Paltrow

Mary J. Blige Vanessa Paradis

Reviews
 Review of Sonia Rykiel by Julia Jackson I absolutely LOVE
Sonia Rykiel. It is a very light fragrance that is not at all
overpowering. Every time I wear this fragrance I receive
compliments. I spray it on before leaving for work in the morning
and if I make a stop after work -- I still receive compliments about
how wonderful it smells. Great product and Great Price.

 H&M creative advisor Margareta van den Bosch said: “Sonia Rykiel
is a true fashion icon who invented a signature style around
femininity, Parisian chic and modernity - as well as functional,
comfortable, wearable clothes. She has an attitude that inspires
admiration among women of all ages around the world.
Achievements

‘Queen of knits’.
Referred to as

Oscar by Fashion Group International in December

in 2001.
 Written novels
 Decorated hotels
 Sung a duet with Malcom Mclauren


Has a rose named after her.

The French Government named her Commandeur de
l’Orde National du Merite.
Future Prospects
The demand for Riley’s knits and
other commodities remain the same if
not more ascertaining a stable future
for the label.
The Grande Dame of French Fashion
shows no signs of giving up.She has an
army of Sweater loving women depending
on her,after all!
Alexander Wang

“I’m
bring
ing
sexy
back!
”
Designer History
Name- Alexander Wang
Born-May 17, 1984 (age 26)
SanFrancisco, California
Nationality-American
Education-Parsons The New School for Design
Labels-Alexander Wang, T by Alexander
WangAwardsCDFA Fashion Fund Award
Wang launched his first full collection of
women's wear in 2007
Inspiration
He told Interview magazine:

“I’m not like most designers, who have

to set sail on an exotic getaway to get
inspired. Most of the time, it’s on my
walk to work, or sitting in the subway
and seeing something random or out
of context.”
Signature Style
racy downtown
designs with a
refined, luxurious
silhouette

aesthetic, and modern

simplicity.

accidental just-got-out-of-
bed
edgy, somewhat masculine
 Collection

Spring 2009 collection using bright colors

such as orange, dusty purple, aqua and hot
pink

Spring 2010 went

back to black and
neutrals

Fall 2008 collection using black as the

predominant color
 T by Alexander
Wang It’s like sleeping in a T-
shirt and wearing it the
next day,” Wang tells
NewYork Magazine. “It’s
draped and kind of wilted.

Classic tank
dress

T by Alexander Wang Stretch One Shoulder Dress

Product
Diversification-Bags
Product
Diversification-Shoes
Clients

Nicole Ritchie 

Gwyneth Paltrow
wearing Wang’s dress
Achievements
Nominated for a 2008 Council
of
Fashion Designers of America in
Women's Wear.
Won a USD$200,000 prize as the

CDFA/Vogue
(magazine) Fashion Fund
Award winner.

Wang sells to 150 boutiques
Future Prospects
The silhouettes are very simple elegant and
easy to maintain for a future where elegance
and sophistication is what every customer will
yearn for. If the speed with which, he has
captured the market is to be seen,this designer
has a long long way to go!

The sky is the limit for this

creative twentysomething.
Lecoanet &Hemant
The
weavin
g
together
of
differen
t styles
and
History
 Lecoanet was born in 1955 at Chaumont in Eastern France
 After studying the fine arts, he worked in advertising for a short time
but soon became convinced that it was his calling to become a
couturier.
 He enrolled to train in fashion design at the Ecole de la Chambre
Syndicale de la Couture.
 Hemant was born in 1957 in Delhi.
 Studied design and dressmaking in Germany.
 The pair met in 1978.
 Since 1984, Lecoanet and Hemant have presented a haute couture
and a ready-to-wear collection every season.
 In 1988, Lecoanet Hermant introduced a line of accessories in
Japan and in 1991, the line acquired a new address at the Hotel
d'Argenson in the heart of Paris's Marais district.
Inspiration
 Travel through exotic lands.
 At times clothes like the traditional saree serves as an
inspiration.
Signature style
Urban
chic
look.
Strong
silhouettes
with
beautiful
body wraps
and double
colour effect

clean cuts and perfect silhouettes.

Achievements
 The mark enjoyed its crowning
success in 1994 as they won the
Golden Thimble fashion
award (le De d'Or).
Recreation
 Lecoanet has his paint and brush out when he is not
designing exquisite clothes
 Hemant, for his part, divides his time between managing the
business and listening to music from around the globe.
 Both have a passion for travel, cosmopolitan places, new
sensations and adventure..
 Their travels to distant lands and chance encounters with
extraordinary people infuse their collections with energy and
life
Lecoanet Hemant(label)
Clients
Future Prospects
They thus unites the concept of an atelier, or
traditional workroom with ultra-modern
cutting edge technology: a challenge to create
a unique product.

Hence this exotic mixture an

amalgagamation of east and west has
indeed a long way to go in the global
village of Fashion.
References
 Fashion Now 2 – Terry Jones ,Pg- 456
 http://www.infomat.com/fido/search.fcn?&type=cmpname&search
string=Lecoanet+Hemant&id=&scope=findPhrase
 http://nymag.com/fashion/fashionshows/designers/bios/soniaryki
el/
 http://www.zimbio.com/pictures/XTQsOwjVXNA/SONIA+RYKIEL
+Catwalk/9iJGDCVk4wu
 http://www.google.co.in/search?um=1&hl=en&biw=1212&bih=672
&q=sonia+rykiel+review&ie=UTF-8&sa=N&tab=iw#hl=en&expIds
=17259,17311,23756,24878,25638,26637,26788,27102,27113,27284,
27357&xhr=t&q=sonia+rykiel+kids&cp=13&pf=p&sclient=psy&biw
=1212&bih=672&aq=f&aqi=g4g-o1&aql=&oq=sonia+rykiel+&gs_rfa
i=&pbx=1&fp=bb3636ed98697c70