CORPORATE COMMUNICATION

KEY SUB-FUNCTIONS
 KEY FUNTIONS WITHIN CORPORATE
COMMUNICATION

INTERNAL
COMMUNICATION
CORPORATE
COMMUNICATION
EXTERNAL
COMMUNICATION
 INTERNAL COMMUNICATION
Internal communication is the dialogic
process between employees and
employer, and employees and employees
within an organization.

*Employees are the most important audience in an Organization.

 TOOLS
• One-on-One meetings
• Emails/Voicemails
• Intranet
• Newsletters/Bulletins
• Events
• Visual on screen messaging
• Desktop alerts
• Internal Social media
 EXTERNAL COMMUNICATION
External Communication is the exchange of
information and messages between an
organization and other organizations, groups,
or individuals outside its formal structure.

* External Communication creates the picture of your company in the eye

of the general public and the media
 TOOLS
• Targeted Emails
• Websites/Corporate Blogs
• Social Media
• Press releases
• Press conferences
• Large-scale Events
• Information Brochures/Newsletters