TEAM MEMBERS

 Namita Sharma
 Navdeep sandhu
 Navdeep Virdi
 Naveen Jain
 Neeraj Kumari
 Neenu Arora
 Neha Machra
 Neha Pundeer
 Neha Sehdev
 NIsha
GOLDEN
DROP
LOGO
 VISION
Our vision is to be a leading global player in production
and marketing of health oil.

MISSION
Our mission is to develop high satisfied customer,
business partner and employees. We seek to contribute to
the development of communities and protection of
environment in which we operate.
 INTRODUCTION
We are introducing a new product
‘GOLDEN DROP’.
•Generally it is seen that a person after
crossing the age of 55 starts having the
problem of high cholesterol level in the body
•So keeping this in mind we have made a
product which is having oryzanol , poly and
mono unsaturated fat in it.
NUTRITIONAL FACTS

 Protein- 0g
 Carbohydrate- 0g
 Cholesterol- 0mg
 Fat- 100g
 saturated fatty acid- 24g
 Poly unsaturated fatty acid- 34g
 Mono unsaturated fatty acid- 42g
 Vitamin- 50mg
 Oryzanol- 1000mg
 SWOT ANALYSIS

STRENGTHS
 A source of vitamin E .
 It is responsible for reducing the levels
of cholesterol
 It reduces risk of heart diseases.
 WEAKNESS

 Direct impact of weather and

monsoons on rice crop.
 OPPORTUNITIES

our biggest marketing gimic is on organic oils

without cholesterol”. With this feeling, we are
sure more and more people will be attracted to
consume our healthy products.
 THREATS
 Any change in Government policy
with respect to edible oils /food items
can have a major impact on the
profits of the company.
PRODUCT MIX

 Width - 1
 Because we have only one product
 Length - golden drop oil

 Depth -

1 ltr 5 ltr 15 ltr

PEST ANALYSIS
Political:
Government stability.
Freedom of press, rule of law and levels of bureaucracy
and corruption.
Regulation and de-regulation trends.
Social and employment legislation.
Tax policy, and trade and tariff controls.
Environmental and consumer-protection

legislation.
Economic:

Stage of business cycle.

Current and project economic growth, inflation and
interest rates.
Unemployment and labor supply.
Labor costs.
Levels of income distribution.
Impact of globalization.
Likely impact of technological or other change on the
economy.
Socio-Cultural:

Population growth rate and age profile.

Population health, education and social mobility, and
attitudes to these.
Press attitudes, public opinion, social attitudes and social
taboos
Lifestyle choices and attitudes to these
Technological Environment:

Well equipment and machines to be used

Proper testing to be done to maintain quality standard
Maladjustment should not be their by using
quality ingredients
 ADVERTISEMENT

Our special focus is on mothers and the housewives as they are the ones
who are most interested in purchasing of the household products.

So keeping this in mind we will give the advertisements in famous

women’s magazines.
They are Women’s Era, Greh shobha.

Hoardings & banners on road side.

 INTERNET

•We are going to send direct mails to the persons.

•Theproduct is also going to be shown on ‘YOU
TUBE’, Facebook.
 TRIALS

Consumers will be given free samples(free with

besan) for a trial so that we can improve it
further up to their estimation
BUSINESS OBJECTIVES

•To have maximum customer satisfaction

•To provide a better quality product at a lesser rate.
•To target lower middle class & rural population because
of our low attractive price.
•Firstly capturing the northern region then going for the
rest of the regions of the country.
FINANCIAL OBJECTIVES
SEGMENTATION
We are seeking the customers who primarily wants an oil
which fits well in their pocket Rs. 60 for a cooking oil is
very much affordable as we have other cooking oils in
the market which are either very high in their rates that is
Rs73 and above. so keeping the middle class income
people whose income Rs. 1,50,000 and above
POSITIONING
GOLDEN DROP OIL WILL BE SOLD AT
REASONABLE PRICES, MEET THE CONSUMERS
TASTES FOR NATURAL OILS, BETTER QUALITY
OILS PROCESSED WITHIN HIGH STANDARDS OF
HYGIENE AND ACCURACY, BETTER PRODUCTS
PACKAGING INTO PLASTIC GALLONS AND
STAINLESS TIN CANS. THESE PRODUCTS ARE
SUITABLE FOR PEOPLE WHO CARE MUCH FOR
THEIR HEALTH AND MIDDLE INCOME FAMILIES.

THE BRAND WILL BE PROMOTED TO BE

ACCEPTED BY PEOPLE IN ALL LEVELS OF INCOME
WITH HEALTH CARE REASON AS A STRATEGY.
UNIQUE SELLING PROPOSITION
 Our products USP is that it lowers down the cholesterol
level in our body.
 It has got oryzanols in it which reduces the risk of heart
diseases & cancer.
 As our price is less than other cooking oils.

 The demand of refined oil is more than other cooking

oil.
 As inflation is increasing demand for cheaper goods
specially among lower middle class is highly increasing.