VWA LAH

STROMBOLI
PIZZA
The First Stromboli Pizza in Indonesia
 Did you know?
77%
DI MASA PANDEMI, BISNIS F&B
BERBASIS RESTAURANT BANGKRUT !!!
 Did you know?
87%
KELUARGA DENGAN ANAK KECIL
MEMILIH UNTUK STAY AT HOME
Why Vwa Lah
Stromboli Pizza
C APE X & OPE X YA NG KE CIL
ROI untuk Break Even relative mudah tercapai
N EW C ONC EPT O F PIZZ A
The First Stromboli Pizza in Indonesia, Monster Size Slice Pizza
A FFO RD ABL E PRIC E FO R CU STOMER
Sesuai dengan masyarakat golongan B & C
Vwa Lah STROMBOLI PIZZA
CONCEPT

VwaL ah Virtual K itc hen

Takeaway Store.
PROFILES OF
VWA LAH CUSTOMERS

Family Millenials & Gen Z

Ibu muda usia 25 - 45 tahun yang Usia 15 - 34 Tahun
memiliki anak dengan usia 5 - 15 Tahun.

Pegawai Kantor WFH People

- Sebagai Lunch atau Snack di jam - Yang sedang bekerja di rumah
nganggur
 target market
What we know about our
Customer
Demographics

40% Target Market

- Umur 15 - 34 tahun
- 55% Cowok & 45% Cewek
- Tingkat Ekonomi B & C
 target market
What we know about our
Customer
Demographics

60% Target Market

- Family
- Pegawai yang WFH
- Tingkat Ekonomi B & C
OUR PRODUCT
STROMBOLI
PIZZA

- 5 Varian Rasa : Meatzilla, Barbequrry Chicken, Magic Mushroom, Cheeze Me,

Mr. Pepperoni
- 1 Macam Ukuran : Hooman Size ( diameter 24cm )
HARGA JUAL STROMBOLI PIZZA
Takeaway OJOL
- Meatzilla Stromboli Pizza Rp. 79.741 89.764
- Barbequrry Chicken Stromboli Pizza Rp. 79.741 89.764
- Magic Mushroom Stromboli Pizza Rp. 74.741 84.764
- Cheeze Me Stromboli Pizza Rp. 74.741 83.764
- Mr. Pepperoni Stromboli Pizza Rp. 69.741 77.764
REGULAR
PIZZA

- 5 Varian Rasa : Meatzilla, Barbequrry Chicken, Magic Mushroom, Cheeze Me,

Mr. Pepperoni
HARGA JUAL REGULAR PIZZA

Takeaway OJOL
- Meatzilla Pizza 75.726 87.764
- Barbequrry Chicken Pizza 75.726 87.764
- Magic Mushroom Pizza 69.726 81.764
- Cheeze Me Pizza 64.726 79.764
- Mr. Pepperoni Pizza 59.726 73.764
PACKAGING
MOCKUP
INVESTMENT
OPPORTUNITIES
OVERVIEW
- Sistem yang di pergunakan adalah Franchise
- Franchisor menjadi Supplier terhadap semua bahan baku yang ada
- Franchisor menyediakan SOP untuk store
CAPEX
CAPEX for PIZZA ( Alat + Bahan Baku awal )
Franchise Fee

Total Biaya Rp. 35.000.000

di luar biaya sewa bangunan ( disarankan di rumah )
Skenario Penjualan Bulanan

RENDAH SEDANG TINGGI

Rata rata penjualan Pizza per hari 5 15 30
Average Transaction per Customer 90.000 90.000 90.000
Daily Revenue 450.000 1.350.000 2.700.000
Monthly Revenue for Pizza 13.500.000 40.500.000 81.000.000
COGS Pizza 35% 4.725.000 14.175.000 28.350.000
Fee Ojek Online 20% 2.700.000 8.100.000 16.200.000

GROSS PROFIT 6.075.000 18.225.000 36.450.000

MONTHLY OPEX

RENDAH SEDANG TINGGI

Gaji Karyawan ( @Rp. 2.000.000 ) 2.000.000 4.000.000 4.000.000
Listrik 250.000 350.000 500.000
PDAM 50.000 100.000 100.000
Gas 200.000 350.000 400.000

Monthly OPEX 2.500.000 4.700.000 5.000.000

INCOME STATEMENT
MONTHLY
RENDAH SEDANG TINGGI
Gross Profit per Month 6.075.000 18.225.000 36.450.000
Monthly OPEX 2.500.000 4.700.000 5.000.000

Nett Profit 5.825.000 13.525.000 31.450.000

Break Even Point 6 bulan 3 bulan 2 bulan

 Words of Inspiration
COLLABORATION IS
I DO SOMETHING THAT YOU
CAN'T DO
YOU DO SOMETHING THAT I
CAN'T DO
- ADI H U SADA JUAN DA -
C OMPANY A DDR ESS

PH ONE N UMB ER

08113636820

E MAIL ADD RE SS

hello@vwalah.id

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