By – Anshul Sharma

Introduction of company
 Established in 1991 by Sandeep Jain.
 Print Media.
 Elfad Graphics provides its customers with a wide-range of
media to select from viz., in fine print, or on celluloid like
television, radio, theatres etc
OBJECTIVES OF THE STUDY
 To gain the knowledge of various advertising agencies
in detail.
 To analyze the working of various advertising agencies
on the basis of customer satisfaction, creativity and
others.
 To Know the reason why clients are preferring other
agencies rather than Elfad Graphics.
Limitation of the Study
 Lacks of information due to short of time.

 Distance between various ad agencies were major constraints.

 Getting appointment from the concern person in the

advertising agencies was very difficult

 Lack of direct access to the data of advertising agencies

McCann-Erickson

 John J. Dooner – Chairmen of Mc Cann group

 As far as overall account planning ability , Mc Cann Erickson stands 4 th
amongst all advertising agencies worldwide.
 On the creative ability front, Mc Cann Erickson bags third position in the
list of top ten advertising agencies.
 Mc Cann Erickson’s biggest strength is the quality of human resources it
possesses. With people like Sorab Mistry who is the CEO South-Asia Mc
Cann- Erickson , Prasoon Joshi and Chintamani Rao, Mc Cann has a huge
potential for the future. Prasoon Joshi, earlier creative director of O&M’s
Mumbai Office, now a national creative director of Mc Cann Erickson is
the second amongst India’s hottest creative directors. In a short period of
time, he has managed to upstage a number of heavyweights to sit pretty at
number two on the list of most admired creative directors.
Mudra
 Established in 1980.
 It was Mudra that first gave India double spread colour ads
 It was Mudra that first sponsored commercial telecast of a
major sporting event with the India-West Indies series of 1983

 It was Mudra that made India's first telefilm, `Janam'

 It was Mudra that gave Doordarshan `Rajani", the serial that
heralded a new consumer awareness in India
 It was Mudra that gave India its first academy for advertising
The Mudra Institute of Communications, MICA
Canco
 Incorporated in the year 1985-86, this rapidly-growing
“FULL SERVICE” Agency located at Mumbai alongwith
branches at Bangalore, Chennai & Delhi, has today
achieved for itself a decent position in the jampacked
arena of the biggies and is continuing its progressive
march.
 Canco is a full-service agency providing all types of
services related to the field of advertising & marketing to
its clients.
 Recently awarded by Non-Government Organization
(NGO) which creates awareness for leprosy.
Research methodology
1. Type of Research
 Descriptive Research
2. Method of Sampling
 Convenience Sampling
3. Data Collection
 Questionnaire
 Direct Interview
4. Sample Size
 50
ARE YOU SATISFIED WITH THE WORK OF
ELFAD
90%
80%
70%
60%
50%
Column1
40% Yes
30%
20%
10%
0%
Yes No
Clients Choice
20%

40%

10% Elfad graphics

Canco
Mccane
Mudra

30%
Client`s Preference
60%

50%

40%

30% Column1
Through celebrities
20%

10%

0%
celebrities TagLine
Conclusion
 If Company uses renowned celebrities rather than
emphasizing more on Tag lines then they can attract
more clients.
Suggestions
 The advertising agencies should function in a healthily
competitive environment rather than in an aggressive world of cut-
throat competition.


The agencies should definitely give importance to profit
maximization but at the same time function in public interest as far
as charges and quality of products is concerned.


The agencies should use celebrities more

The advertising agencies should also have a perspective of tapping

new avenues, creating mew markets and pursue global expansion
for the benefit of themselves and for the country at large.

Thank u..!