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V Oversaturated Market

V Competition

V Reputation

V Aging Consumers
ë  Nonstop Living
ëntegrated MarCom = Success
ën Store Promotion Touching On Consumer Passions
V Less Than Stellar Reputation

V CSR Efforts
Competition & Positioning

V Premium energy in a smaller package = premium positioning


ëssues with new Product Offerings͙
Red Bull Mag vs. App & EMag
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