A STUDY OF DIRECT MARKETING

CUSTOMER SATISFACTION SURVEY

 OBJECTIVE OF STUDY
 To determine the satisfication level of customer towards
Tikona brand .
 To study the concept of consumer behavior .
 To know whether the consumer are loyal towards the
brand .
 To know the consumer loyalty towards the brand .
 To determine the services correlate customer
satisfication
 To understand the consumer perception of tikona brands
 To understand how brand has attracted its customers.
 NEED OF THE STUDY
 By this study we are able to predict the demand of the brand.
 By this study we came to know the loyalty of customer .
 Consumer opinion and expectation are determine using the
study .
 This study is also helpful to in which feature the brand excels
and where they are lacking in .
 Suggestion regarding the brand are using the study .
 This study helpful to know in which stage the brand would be
in industrial life cycle .
 By this study we came to how the organisation retaining
sustaining the customer .
 LIMITATION
 This project confined to marketing area.
 Only 100 respondents in our study
 Time is the major constraint these study .
 Information collected in effective due to less number of
sample .
 This study only for the performed only for period of 90
days.
 RESEARCH METHODOLOGY
 Research means as scientific and systematic search for
pertinent conformation of an specific topic .
Research design
 Descriptive reach is used in these study .
 The purpose of descriptive research is the descriptive of
state of affairs as it exist as at present .
 It involves surveys and fact finding of enquiries.
Questionnaire design
 Structured questionnaire as it involves closed ended
question such as dichotomos questions and multiple choice
question

 Data collection method

 Data means facts
 It includes numerical numbers, alphabets and descriptive
kind of information
 Collecting data for consumer in essential in order to draw
the information regarding the research
 Two types of data collection methods
• Primary data
• Secondary data
primary data
• Primary data is collected from customers through
questionnaire
 secondary data
• Secondary data is collected from website such as company
profile, status etc.,
Sample design
• Convenience sampling is used in this study
 Population
• Population refers to all the employee working this
organization 1300 employees in around Chennai
 Sample.
 Information collected from 100 employees through
questionnaire.
 RECOMMENDATION
• Tikona as to spend huge amount of money on
advertisement to improve market share and brand
awareness.
• Tikona have to recruit additional member of
employees in service department to satisfy the
demand of the consumer as soon as possible.
 CONCLUSION
• The brand is competitively good in order to
dominate the market the company as to adapt
suitable strategy that holds competive
strength and to retain the consumer