Guer r i l l a

What is Gorilla Marketing

al e
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 Group Members
Jayprakash Patel

Darshan Dhingani

Kinnari
Translate Patel drama into a meaningful benefit.
that inherent

Ruturaj Jadeja

Nisarg Shukla

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 Outline of Presentation
Introduction

What is Guerilla Marketing?

Translate that inherent drama into a meaningful benefit.

Design, Commandments & Tips

Some Famous Guerillas

Tools, Advantages & Conclusion.

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 Introduction
Translate that inherent drama into a meaningful benefit.
Jayprakash Patel

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 What is Marketing ?
Marketing is an organizational function and a set
of processes for creating, communicating, and
delivering value to customers and for managing
customer relationships in ways that benefit the
Translate that inherent drama into a meaningful benefit.
organization and its stakeholders.

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 Creating
Value

ct Pl
ac
o du e
Pr

Translate that inherent drama into a meaningful benefit.

Exchange
A B

Delivering Pr n Communicating
ice it o
Value o Value
rom
P

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  A successful product or service means nothing unless the
benefit of such a service can be communicated clearly to the
target market. An organisations promotional mix can consist
of:
Advertising

Public
Relations

Translate that inherent drama into a meaningful benefit. Sales

Promotional Mix Promotion

Personal
Selling

Guerrilla
Marketing

Internet/
E-commerce

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 What is Guerilla Marketing?

Popularized in 1984 by Jay

Conrad Levinson Describes
subtle marketing techniques
Translate that inherent drama into a meaningful benefit.

Typically inexpensive or free

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 Guerilla Marketing Ideals
The Foundation of Guerilla Marketing

Small businesses and organizations Based on

human psychology Investment of time, energy
Translate that inherent drama into a meaningful benefit.
and imagination

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 What is Guerilla Marketing?
Translate that inherent drama into a meaningful benefit.
Darshan Dhingani

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 What is Guerrilla Marketing?
Guerrilla marketing is a body of unconventional
ethical ways of pursuing conventional goals
Guerrilla marketing is a proven method of achieving
profits with minimum outlay
Translate that inherent drama into a meaningful benefit.
Guerrilla marketing can be as different from
conventional marketing as guerrilla warfare is from
conventional warfare
Guerrilla marketing is about matching the wits of your
competitors, rather than their budgets.

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 Why is there a need for Guerrilla
Marketing?
 Small business failures are reaching record numbers
and one of the main reasons for the failures is a
failure to understand marketing
 Guerrilla marketing has been proven in action to work
Translate thatfor small drama
inherent businesses around the
into a meaningful world.
It works
benefit.
because it's simple to understand, easy to implement
and outrageously inexpensive.

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 Why is there a need for Guerrilla
Marketing?
It Provides:

certainty in an uncertain world,

economy in a high-priced world,

Translate that inherent drama into a meaningful benefit.
simplicity in a complicated world, and

marketing awareness in a clueless world.

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 What is a Guerrilla Entrepreneur?

Guerrilla entrepreneurs know that the journey is

the goal.
They also realise that they are in control of the
enterprise, not the other way around, and that if
Translate that inherent drama into a meaningful benefit.
they are dissatisfied with the journey, that they
are missing the point of the journey itself.

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 What is a Guerrilla Entrepreneur?

 The guerrilla entrepreneur is constantly learning. Guerrillas

have an enormous appetite for new information.
 They Read

 Watch TV, Videos anything

Translate that inherent drama into a meaningful benefit.
 Listen to most anything

 They Get Involved

 They Complete Qualification

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 Guerrilla Design

 Guerrilla Marketing Design is PURPOSEFUL

 Guerrillas design for RECOGNITION

 Guerrilla’s design for READABILITY

Translate that inherent drama into a meaningful benefit.
 Guerrilla’s design for SIMPLICITY

 Guerrillas design for SELECTIVE EMPHASIS.

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 Design, Commandments &
Translate that inherent drama into a meaningful benefit.
Tips
Kinnari Patel

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 Guerrilla Design
 Guerrillas design to be VISUAL

 Guerrillas design for EFFICIENCY

 Guerrillas recognise design's LIMITATION

Translate that inherent drama into a meaningful benefit.
 Guerrillas design freely by DELEGATION

 Guerrilla designers are CRAFTSMEN.

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 Guerrilla Marketing: 10 Commandments

 Know your customers, Know your target

market. Who are your customers, how they
think & where they go for .
 Keep your name in front of your in-house list.
Translate that inherent drama into a meaningful benefit.
 Work with the pressure.
 Educate the market.
 Put e-marketing for your work.

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 Guerrilla Marketing: 10 Commandments

 Do the web right.

 Get your prime spot on web search’s engine.
 Innovation is mandatory.
Give
 that
Translate presentations
inherent drama into at seminars,benefit.
a meaningful conferences or
any events.
 Network, network & network.

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 Guerrilla Tips

 Commit totally to your business

 Share your profits to help develop the business

 Motivate your partners

 Treat
Translate every sales
that inherent person
drama who
into a visits you
meaningful as special
benefit.

 Communicate all that you know

 Appreciate what your associates do.

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 Guerrilla Tips
 Celebrate your success

 Listen to everyone in your company

 Exceed your customer's expectations

 Control
Translate your expenses
that inherent better
drama into than competitors
a meaningful benefit.

 Swim upstream and avoid conventional wisdom

 Don’t sound canned.

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 Some Famous Guerillas
Translate that inherent drama into a meaningful benefit.
Ruturaj Jadeja

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 Some Famous Guerrilla examples

Translate that inherent drama into a meaningful benefit.

Guerilla’s

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 Guerilla Marketing Dos & Don'ts

Don’t spend a lot of money!

Do be creative
Translate that inherent drama into a meaningful benefit.
Don’t expect something for nothing

Do mobilize your memberships

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 Tools of Guerrilla Marketing

E-Marketing
Direct Mail
TV & Radio
Holiday
Translate Fun drama
that inherent Day into a meaningful benefit.
Local Community/Relationships
Customer Service

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 Tools, Advantages & Conclusion
Translate that inherent drama into a meaningful benefit.
Nisarg Shukla

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 Non-traditional advertising methods

Translate that inherent drama into a meaningful benefit.

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 'Illegal' methods
Bill stickers
Spray paint logos
Graffiti Ads
(Some of these may not be strictly illegal but
Translate that inherent drama into a meaningful benefit.
may border on being so – not embraced by all
‘guerrilla’ marketers)

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 Advantages
Flexible – because of small scale nature can be
adapted quickly, relatively easy to respond to
change
Low Cost – one of the founding principles – ideal
Translatefor
thatfirms who
inherent do not
drama into have massive
a meaningful marketing
benefit.
budgets
Targeted – designed to reach the target market –
reduces waste and ineffectiveness
Simple – many of the methods simple and easy to
use and implement – ideal for the smaller business

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 EXPERT
Translate that inherent drama into a meaningful benefit.

OPINIONS

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Translate that inherent drama into a meaningful benefit.

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 Conclusion

Use your wisely

Try new ways to reach potential
customers while keeping and
Translate that inherent drama into a meaningful benefit.
increasing visits of current ones
Know your market
Customer Service

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 JUST
KEEP
Translate that inherent drama into a meaningful benefit.

SWINGING

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