FEEDBACK OF CFL CUSTOMERS

1.Customers source of purchase ?

Table.1

Source Dealer Mana gromo center Others Total

Graph.1

Frequency 102 58 4 164

Percentage 63 35 2 100

2 35

63

Dealer

MGC

Others

INTERPRETATION: This is the interpretation of Table no.1 This table indicates the source of fertilizer purchase by customer which consists of Dealer, MGC, and Others (Agriculture society, govt agencies, etc ). . The source of fertilizer purchase reveals that 62% of farmers purchase from Dealer, 35% of farmers purchase from Managromor centers, and 2% from other shops. The maximum number of farmers said that they purchase their complex fertilizers, pesticides, and farm equipment from the dealer rather than Managromor center and other shops. And minimum number of farmers buy from other shops. From the table it is observed that maximum number of respondents purchased their Agri products from dealer, because dealer will provide credit as well as good range, and also sometimes provides stock at low price. CONCLUSION: The maximum number of respondents purchased their Agri products from dealer.

2. Customer usage rate of each fertilizer company ?

Table.2

Companies CFL NFCL SPIC FACT MFL IFFCO PPL Total

Graph.2

Frequency 58 33 18 17 10 18 10 164

Percentage 35 21 11 10 6 11 6 100

40 30 0 10 0

35

1 11 10 6 11 6

CFL

NFCL

SPIC

FACT

MFL

IFFCO

PPL

CFL

NFCL

SPIC

FACT

MFL

IFFCO

PPL

INTERPRETATION: This is the interpretation of Table no.2 Here, we can find about the customer usage rate of each fertilizer company like CFL (Coromandel fertilizers Ltd), NFCL (Nagarjuna fertilizers and chemicals Ltd), SPIC, FACT, MFL (Maharastra fertilizers Ltd), IFFCO, PPL. Customer usage rate of each fertilizer company reveals that 35% of farmers purchase CFL products, 21% purchase NFCL products, 11% purchase SPIC products, 10% purchase FACT products, 6% purchase MFL products, 11% purchase IFFCO products, 6% of farmers purchase PPL products. Finally, maximum no. of farmers said that they purchase CFL products rather than remaining companies, and minimum number of farmers said that they buy MFL and PPL products. From this table we can observe that maximum number of respondents purchase CFL products, because Coromandel fertilizers provides good services to their customers.

CONCLUSION: Conclusion is that, maximum number of respondents purchase CFL products.

3. Rating of awareness regarding SND products ?

Table.3

Awareness Yes No Total

Frequency 130 34 164

Percentage 79 21 100

Graph.3

21

79

Yes

INTERPRETATION: This is the interpretation of table no.3 This table reveals about customers awareness regarding SND(Self nutrition division) products with ratings(Yes or No). The rating of customer awareness regarding SND products reveals that 79% people rated Yes and 21% people rated No. The maximum number of customers said that, they were aware of SND products, only few people said that they were not aware about SND products. In this table we observed that maximum number of respondents are aware about SND products. CONCLUSION: Conclusion is that, Maximum number of farmers are aware about SND(Self nutrition division)products.

4. Knowledge about SND products ?

Table.4

Knowledge Through news papers Through field executives of CFL Through fellow farmers Through dealers Through MGC Total
Graph.4

Frequency 0 67

Percentage 0 41

14 12 71 164

9 7 43 100

0 41 43

7 9

e s a es ea e s

FE T

FL MG

Fe

a me s

INTERPRETATION: This is the interpretation of Table no.4 This table shows regarding the customers knowledge about SND(Self nutrition division)products either through News papers, or through field executives of CFL, through fellow farmers, through MGC(Managromor centers), through dealer. Here the knowledge of SND products shows that 43% of farmers came to know through Mana gromor centers and 0% through newspapers. The maximum number of farmers said that, through MGC and field executives of CFL only they came to know about SND products and its usage rather than fellow farmers, news papers and dealer. From the table it is observed that maximum number of respondents said, the knowledge on SND products came through Mana gromor centers. CONCLUSION: The maximum number of respondents said the knowledge about SND products known through mana gromor centers.

5. Usage of other companies SND products ?

Table.5

Usage Yes No Total

Graph.5

Frequency 30 134 164

Percentage 18 82 100

100 80 60 0 20 0

82

18

Yes
Yes

No
No

INTERPRETATION: This is the interpretation of Table no.5 This table shows about the usage of other company SND(self nutrition division) products with ratings (Yes or No). Here the rating of customers usage of SND products shows that 18% responded for Yes and 82% responded for No. Maximum no. of respondents said that they dint used other company SND products, only some responded for Yes. By this table we can observe that maximum number of people responded for Yes, because CFL provides good services and also promoted good knowledge regarding the usage of SNDs and the results are also so good when compared to others. CONCLUSION: The maximum number of respondents use only CFLs SND (Self Nutrition Division) products.

6. Awareness of soil analysis ?

Table.6

Awareness Yes No Total

Graph.6

Frequency 98 66 164

Percentage 60 40 100

60
60 50 40 30 20 10 0

40

Yes

No

Yes

No

INTERPRETATION: This is the interpretation of table no.6 This table reveals about the awareness of soil analysis by ratings (Yes or No). The rating of awareness of soil analysis indicates that 60% of people said Yes and 40% of people said No. The maximum number of people said that, they were aware about soil analysis, and minimum number of people said that they were not aware of soil analysis.er of In this table it is observed that maximum number of respondents are aware of soil analysis. Because CFL provided a soil testing laboratory in mana gromor centers and bought awareness in people about its benefits by its team. CONCLUSION: Maximum number of people are aware of soil analysis.

7. Opinion regarding the recommendations given along with results by C ?

Table.7

Opinion
Understandable NotNotunderstandable

Frequency 128 36 164

Percentage 78 22 100

Total
Graph.7

78

80 60 40 20 0
Understandable Not understandable

22

Understandable

Not-understandable

INTERPRETATION: This is the interpretation of Table no.7 This table shows the opinion regarding the recommendations given along with results by asking understandable or not understandable. The opinion regarding the recommendations of results reveals that 78% people said understandable and 22% of people said it is not understandable. Here, maximum number of people said that they can understand the recommendations which are given along with the results given by CFL and minimum number of people said that they cannot understand the results. From this table it is observed that maximum number of respondents can understand the recommendations which are given along with the results by CFL.

CONCLUSION: The maximum number of respondents said that they can understand the recommendations given along with the results.

8. Customers expectations from C

Table.8

Options Urea Complex fertilizers SNDs Pesticides Total

Graph.8

Frequency 36 76 42 10 164

Percentage 22 46 26 6 100

6 26

22

46

Urea

Complex fertilizers

SND's

Pesticides

INTERPETATION: This is the interpretation of Table no.8 This table indicates the customers expectations from CFL (Coromandel Fertilizers Ltd) like Urea, Complex fertilizers, SNDs (Self Nutrition division), pesticides etc. Here the customers expectations reveals that 22% of farmers expecting Urea, 46% of farmers expecting Complex fertilizers, 26% farmers were expecting SNDs and 6% of farmers were expecting Pesticides. The maximum number of people said that they were expecting complex fertilizers and minimum numbers of people were expecting pesticides. In this table it is observed that maximum number of people were expecting complex fertilizers because they are somewhat cheap and government is giving subsidy on them.

CONCLUSION: Conclusion is like Maximum number of farmers are expecting Complex fertilizers.

Attributes of Cfl products rated by customers

100 Ft20 20 0 90 80 pl dp p a Gv Gv 0 Gm0 0 0
Gm Gm 0

70 Ifc20 20 0 60 50 40 30 20 10 0 Price Quality Avilibility Correct weight of bags Good packing Granual quality Soluble in water fast

Gv 0 0 0 Gm0 Gv DA P

Increases yield

Gromor28.28.0 Godavari20.20.0 Fact20.20.0

Gromor20.20.0 Godavari DAP PPL DAP

Gromor14.35.14 Godavari14.35.14 IFFCO20.20.0

Gromor10.26.26 Godavari10.26.26

Customer rating regarding attributes of SN products

100 90 80 70 60 50 40 30 20 10 0 Price Quality Gromor sulpher Gromor spray19.19.19 Availability Chematkar Gromor spray13.0.45 Carat Gromor Boron

ro o s r mr ufe 19.19.19 Cra at 13.0.45 Gro o Bo n mr ro

Ce a r mtka

Result