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O ST AT G ODREJ & B OYCE M FG . C O . LTD .

M OHALI

I NCEPTIPON

Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. In 1897 Ardeshir Godrej gave up Law and turned to lock making and went to make safes and security equipment of the highest order. His brother Pirojsha Godrej then lead Godrej towards becoming a vibrant, multi business enterprise. Godrej's success has been driven by the company's commitment to delivering innovation and excellence.

C ONTD

The company was incorporate with limited liability on March 3, 1932 under the Indian Companies Act, 1913. Sales(including excise duty): Fiscal year 2009-10: Rs. 46 billion (US$ 970 million) Combined Sales of the Company and its major subsidiaries and affiliates, for FY 2009-10: Rs. 116 billion (US$ 2.5 billion)

Godrej & Boyce Mfg. Co. Ltd.


VISION Godrej in Every Home and Workplace

MISSION Enriching Quality of Life Everyday Everywhere

VALUES Integrity Trust To Serve Respect Environment

EVOLUTION OF GODREJ

year 1997

year 2006

year 2008

C ORPORATE
 

PROFILE

BOARD OF DIRECTORS Chairman & Managing Director: JAMSHYD N. GODREJ Executive Directors: Phiroze D. Lam Vijay M. Crishna Navroze J. Godrej Kyamas A. Palia Anil G. Verma

Non-executive Directors: Adi B. Godrej Kavas N. Petigara Pradip P. Shah Nadir B. Godrej Fali P. Sarkari Anita Ramachandran

EMPLOYEES: 10,800 (including 2,000 in Sales and Service) BANKERS: Central Bank of India, Union Bank of India, Citibank N.A., ICICI Bank Ltd., State Bank of Patiala, Axis Bank Ltd., Export-Import Bank of India

STATUTORY AUDITORS:KALYANIWALLA & MISTRY, Chartered Accountants

BUSINESSES

GODREJ & BOYCE MFG. CO. LTD. has the following businesses Appliances: Refrigerators, Washing Machines, Air Conditioners and Microwave Ovens Interio furniture: office, home, laboratory furniture Locks and security solutions: pad locks, furniture locks, strong rooms, lockers. Material handling: forklifts, warehouse trucks etc. Industrial products: sheet metal dies, special purpose machines, etc.

 

 

O RGANIZATION

STRUCTURE

AGM commercial

AGM interio

AGM Prima

AGM Storage solutions

AGM Security solutions

AGM Finance

AGM HR Plant manager

Manager accounts

Managers Sale and purchase

Supervisors

Workers

F INANCE

DEPT.

Management of accounts Management of purchase orders Preparation of financial statements for the purpose of tax payments Making sure that all legalities and policies for sale and purchase are being followed. Payment of salaries All other expenses

M ARKETING

DEPT.

Promotion of products Research customer needs to develop strategy and product to satisfy that customer need. In it s research, the marketing department will investigate the market they are aiming at; the type of consumer making up the market (age, background sex etc) and the preferences of the consumer within that market. Innovation of new and creative ideas for promotion

H UMAN

RESOURCE DEPT.

Recruitment Training & Competency Development Framing of Policies Communication Employee Engagement Grievance Handling Contract Labour Security Safety

S WOT

ANALYSIS

Strengths The Company has got wide range of branches within the country. The Company has wide range of product line. The Company has there respectable and believable brand name. Company is having large number of customer with higher satisfaction. Exchange offers.

Weakness

The Company does not go for advertising, which is one of the biggest disadvantage of Godrej. Manpower is less at sale officer level so that it affecting directly on the way of sale. The effective selling schemes are not available like payment on installments.

Opportunities

Technical up gradation time to time is also one of the opportunities. Opportunity in providing exchange offer in Airconditioners and microwave oven. Threats

The growing competition in the Appliances sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.

T HANK Y OU