Ad Software: ADS Strategic Data Warehouse

Logical Overview The ADS Reporting module is able to leverage

all data from any application module, the ADS
data warehouse, ad server data and existing
reports as well as user defined “custom” data
sources.

Ad Servers Other Systems Desktop Data

DoubleClick
Omniture 3rd Party Excel Access
OAS Ad Tech
Web Logs Text Files
Atlas

ADS warehouse loading and management is

addressed from a highly intuitive interface within
the application Administration module. This
empowers the business to schedule, load/reload,
scrub and validate data independent of corporate
IT support.
The ADS Reporting module is able to
leverage all data from any application
ADS On-Demand Advanced module, the ADS data warehouse, ad
Extracts
Application Reporting server data and existing reports as well
as user defined “custom” data sources.

The ADS report book comes with over

25 unique reports spanning multiple
subject areas including ad sales, Ad Hoc Automated
finance and ad operations. Analysis Distribution

The ADS strategic data warehouse is part of an

The ADS warehouse is the first solution enterprise class business intelligence solution that
to deliver consolidated reporting across has been refined over the past decade and is based
multiple business lines including online, on a sophisticated data model design enabling users
print and broadcast. to author and distribute data seamlessly.

ADS Strategic
Data Warehouse
Ad Software: ADS Strategic Data Warehouse
Physical Overview

ETL Server MART Server

MetaData Repository
Ad Server

Warehouse ETL

Strategic MART
API

APP Server
Source Tables Dimension
Tables

ADS Application
STAR Schema

Cleansed Tables Fact Tables

Statistics Tables
ADS Extracts

Raw Tables Lookup Tables

Ad Software: ADS Strategic Data Warehouse
Data Sources

Ad Server
 The ADS application is equipped with a dedicated Data Source
API interface that enables users with proper permissions to easily
schedule and manage all data from the ad server, ADS
application data and custom data files uploaded by the user.

 ADS generates file extracts out of the application prior to loading

APP Server the warehouse in order to control the flow of data between
source systems and the warehouse as well as making extracts
available for direct download/export by users.
ADS Application

 The ADS application extracts ad server data using the integrated

API which provides flexibility in the data layout/format, schedule,
data flow control and any additional quality assurance
processing.

 Ad server and ADS application extracts are loaded into “raw”

warehouse tables prior to ETL processing. This also provides
another level of data flow control, data validation and auditing of
ADS Extracts the warehouse data processing.

 Data processing is done across a distributed cluster of dedicated

servers so the daily data warehouse process does not impact the
application or reporting performance.

 Each step of the data warehouse processing is logged and

available for review within the ADS application or to trigger
alerts based on different criteria defined in the ADS workflow
engine.
Ad Software: ADS Strategic Data Warehouse
Data Processing

ETL Server
 The ADS Strategic Data Warehouse is the ad
industry standard regardless of the scale or

MetaData Repository
complexity of the organization and is able to
Warehouse ETL

process massive amounts of data within

minutes.

 Data warehouse processing logic can

determine if daily extracts are incrementally or
a complete set of data which eliminates the
Source Tables Dimension potential for loading duplicate data under any
Tables circumstances.

 The warehouse validates all of the data in each

processing step and logs progress and status
at every point along the way for monitoring
and auditing

Cleansed Tables Fact Tables  The ADS metadata repository stores

“approved” data mapped into conformed
dimensions used to create consistent
terminology within reports across business
functions and subject matter.

 The ADS data warehouse supports (Type I &

Raw Tables Lookup Tables Type II) slowly changing dimensions and
incremental changes to metadata over time
Ad Software: ADS Strategic Data Warehouse
Data Storage

MART Server
 Dedicated MART servers store source data for reporting and
analysis within the ADS Reporting module. This approach
reduces the impact from ETL data processing on performance.
Strategic MART

 MART tables are updated from the ETL cluster based on a

schedule to control the flow of data for quality assurance and
daily data/report consistency.

 The ADS Strategic Data Warehouse data model is based on a

hybrid STAR schema which is an optimized dimensional model
specifically for high speed reporting and analysis.

STAR Schema
 The MART contains numerous statistics tables that contain audit
logs and data consistency results so a robust data quality
process can be put in place leveraging the application reporting
module and workflow/alert builder

 The ADS strategic data warehouse represents the best of breed

solutions for fully integrated reporting against online advertising
Statistics Tables data.