Presented by:
Patel Kishan B.
Enroll.No.107130592017 MBA
RESEARCH METHODOLOGY
DATA SOURCES:
PRIMARY DATA:Questionnaire on market mapping of consumption of pesticides. SECONDARY DATA:It is collected through website, Magazine Company Report etc.
SAMPLING PLAN.
Sapling
Research
Sample
Size:Survey is conducted on 50 Dealers. Frame:Those people who have shop of pesticides in Sabarkantha district.
Sampling
OBJECTIVES:-
To
Know Market Mapping Of Pesticides Consumption Know Dealers Review About companys products And Services.
To
To
LIMITATIONS:-
Due to limited of time only few customer were selected for the study, so the samples were not enough to generalize the findings of the study. Customer were hesitant to disclose the true facts. Time for this research study is not enough.
DATA ANALYSIS
1.
Interpretation:
According this diagram,70% of people dealing retailers and remains 30% of people dealing wholesalers. So mainly trader concern with retail business and less are concern with wholesaling business.
70%
80%
70% 60%
70%
40% 30%
Interpretation:
from this table 30% of selling Crop life science company s product,70% of selling Crystal company s products,80% of selling bayer company s products,70% of selling TATA company s products and 40% of retailers and whole sellers selling indo-fill company s product,60% of dhanuka and 70% of BASF company s products. High market coverage of bayer company.
Q.
Interpretation:
from this table shows that 70% of selling of pesticides in july-sept month,30% of selling pesticides april-jun months and remains months null selling of pesticides. mainly july-sept month have high selling of pesticides
Sales
4th Qtr 18%
I ter ret ti : Accor i to chart, of retailers a hole seller over, of retailers a hole seller havi - la hs t retailers a hole seller have - la hs t r over a have of retailers a hole seller. here are onl having high t rnover.
Sales
30%
70%
Yes No
Interpretation: From this table ,30% of dealers selling Crop life science products and remains part 70% are selling other company s products. As per survey data total 30% dealers sells Crop life science s products.
No. of respondent 5 7 3 0 0
Interpretation:
According to survey of Crop Life Science Products Quality 33% of dealers view that product is excellent and 47% are said it is good,9% dealers are said neutral scale and remains Bad and very bad scale contains 0% of Dealers.
Yes No
120% 100% 100% 80% 60% 40% 20% 0% Yes
0%
No
Interpretation:
According to this graph,100% of dealers are satisfied with sales staff behavior. No any dealers are dissatisfied with staff behavior. Sales staffs are very polity as per reply of dealers.
6.67% 33.33%
20%
40%
Interpretation:
From this table,20% of dealers said product packing is excellent,40% said it is good packing,33.33% of dealers view are product packing is neutral (no good no bad) and 6.67% said that product packing is bad. No any dealer said that packing very bad. Overall product packing is good as per surveyed data.
0% No
Interpretation:
According to survey of Crop Life Science Products Quality 33% of dealers view that product is excellent and 47% are said it is good,9% dealers are said neutral scale and remains Bad and very bad scale contains 0% of Dealers.
Percentage 100% 0%
0%
Yes
No
Interpretation:
From this table,100% of dealers are satisfied with company strategy,0% of dealers dissatisfied with company sales strategy.
Q. 1
s er
Str gl S tisfied S tisfied Ne tr l Diss tisfied Str gl diss tisfied
r ie
N . f Res 3 5 6 1 0
t
de t
t c st
Perce t ge 20% 33.33% 40% 6.67% 0%
er s tisf cti
33.33% 20%
40%
6.67% 0%
I ter ret ti : Above this data, customer satisfaction as per dealers view 20% of customers are strongly satisfied,33.33% of customers are satisfied and 40% of customers are neutral scale,6.67% of customers are dissatisfied and non of strongly dissatisfied.
Interpretation:
From this table,100% of dealers are satisfied with company strategy,0% of dealers dissatisfied with company sales strategy.
No. of Respondent 3 5 6 1 0
strongly satisfied
satisfied
neutral
dissatisfied
strongly dissatisfied
Interpretation:
Above this data, customer satisfaction as per dealers view 20% of customers are strongly satisfied,33.33% of customers are satisfied and 40% of customers are neutral scale,6.67% of customers are dissatisfied and non of strongly dissatisfied.
Q. 11 Are the sales staff give proper information about new product and promotional things?
Yes No No. of respondent 14 1
no 7%
Sales
yes 93%
Interpretation:
According data,93.33% of dealers view that sales staff are inform about new scheme and product information and only 6.67% of dealers view that sales staff sometimes fail to inform us for new product and scheme.
Yes
no
Interpretation:
From above data, 100% of dealers view that they get time to time delivery of product from company. No any difficulty find in delivery of product from company. Company having successful supply chain system that s why dealers are getting time to time delivery.
no
33.33%
yes
66.67%
0.00%
20.00%
40.00%
60.00%
80.00%
Interpretation:
According this data, 66.67% of dealers are satisfied with company credit policy and 33.33% of dealers are dissatisfied with company credit policy. Majority of dealers are satisfied with company credit policy.
Interpretation:
From above data, dealers have another company dealership so what kind of benefit they enjoying form company.34.28% of retailers take dealership because company s product having good market coverage,51.42% of retailer take dealership because company provided good profit margin and 8.57% enjoying company sales policy and 5.71% take dealership because company credit policy.
Q. 15 If you are selling other company s product ,What are key factor behin that company s product?(multiple choice)
Price ality Margin Promotion Service No. of respondent 30 30 25 20 15 Percentage 85.71% 85.71% 71.43% 57.14% 42.86%
90 80 70 60 50 40 30 20 10 0
Interpretation:
From the data,85.71% of retailers sales other company s product because of company s price factor and quality factor,71.43% retailers sale product because of margin factor,57.14% of retailers sale other company product because of promotion factor,42.85% because of service factor. Mainly retailers are concern with price factor.
No. of respondent 15 10 10 10 5
Interpretation:
0-5
5--10
10--15
15
above
not sure
According data of expected sales, 30% of retailers expected sale will 0-5 lakhs, 20% of retailers expected sales will 5-10lakhs and same for 15 lakhs above.10% of retailers expected sales is not sure. High percentage ratio of 510lakhs expected sales.
KEY FINDING
Company having fewer dealers in the Sabarkantha districts. Retailers are highly interested in price factor. Retailer take dealership of those company which having good market coverage. Mainly july-sept months at pick level consumption of pesticides. Company sales staff informed company dealers at time to time. Price factor is main element for dealers to sell products.
RECOMMENDATIONS
I have found some recommendation that I would like give recommendation to company. It is following below: Company should increase its products market coverage and make strong logistic system. Company should arrange customer awareness program at regional wise so people come to know about products. Company should do field survey for know its product performance at farm. Company should adopt follow-up system after taking order of dealer to check whether it is place right or not. Company should give advertisement on mobile or other media to create customer awareness.
CONCLUSION
From the research study I conclude that many dealers are not at least aware about CLSL. Company and its products. Crop Life Science Ltd. Company giving good pesticides product to market which have high quality and material. The dealer of company successfully push the products of pesticides that are useful for farmer for modern crop. Many retailers might have not take dealership of CLSL company because other company s sales persons approach before CLSL Retailer are highly interested in high margin product and high quality product
THANK YOU