Presented By: Bai, Carol, Jigisha, Li, & Weiheng

Agenda
Background Information Mission & Vision Organisational Structure Employees Culture & Controversy Social Issues Corporate Social Responsibility Potential Issues, Risks & Stakeholders Evaluation

Background Information
A private organisation New Zealand multinational cooperative in the dairy industry Responsible for 30% of the worlds dairy exports Revenues exceed $16.75 billion

Mission & Vision

Mission:
 To lead in Dairy that means being the best in everything we do, at every step of the supplychain

Vision:
 To be the natural source of dairy  nutrition for everybody, everywhere, everyday

Organisational Structure
NZ Dairy Farmers
 Shareholders Council
Milk Commissioner

Board of Directors
 1 woman and 12 men

Chairman & CEO

Employees
Fonterra values a can-do mentality in its employees Fresh perspectives from hiring students and graduates Focus on Learning & Development

Culture & Controversy

Key Culture: bringing quality milk to millions around the world Sanlu Milk Scandal
 Biggest dairy company in China  43% owned by Fonterra  Melamine

Social Issues
Current initiatives: Could improve on: Childrens nutrition- KickStart Sanlu incident Increasing dairy price problem Breakfast Christchurch Earthquake Rural sponsorship Science and technology roadshow Improving water quality and increasing vegetation, Other initiatives in different countries, such as Sanlu - childrens charities

How are they communicated?  Websites, schools, organisations, charities, word of mouth

Corporate Social Responsibility

Environmental iniatives
    

Waste management Water conservation Reducing resource and energy use Reducing emissions due to Climate Change Farmers build new systems for sustainability

Ethical code of conduct How do they communicate it?

   

Global Dairy Agenda for Action on Climate Change News releases Videos on site

Stakeholders
Farmers: main shareholder and supplier Customer: overseas and domestic Board of Directors Food safety organisation Public Media: newspapers, blogs, social networking sites Investors

Potential Issues
Employers safety Cows and diseases Having access to clean water (polluted water) Waste problem (recycle and reduce) Issue of Sanlu Farming in NZ is polluting farms Contamination

Potential Risks
Products: make sure they meet Food Safety regulations and standards Dairy products at high price levels Customers Contamination Regulations Risk losing market share in Asia

Information Collection & Evaluation

Information Collection:
Surveys and personal interviews Supermarket sales Local and world newspapers Company websites, blogs, social networking sites

Evaluation:
Financial Statements Public reviews

Thank You