Md. Tarik Hassan ID # 2009-2-91-021 Joyanta Saha ID # 2010-2-91-004 Syed Nayeem Ahmed ID # 2010-1-95-028 Md.

Monoarul Islam ID # 2010-1-95-009 Atikur Rahman Patwary ID # 2010-1-95-029 Md. Rockyb Newaze Afrad ID # 2010-1-95-111

Question 01:

What strategies would you recommend for ATS to further grow in the future?

Recommended Strategies
To serve customers as a local store, share best practices and leverage global supply chain. Have to stress the importance of talent to develop leaders that will help to become global leader. Have to take Price Transparency Strategy in order to become price leader. Need to deliver Every Day Low Price business model everywhere. Needs broad systemic changes in supply chain, regulatory and consumer awareness, and integrating system to make zero waste, using 100% renewable energy and selling sustainable products. For further growth needs warehouse club business through placing its warehouses in rural areas.

Question 02:

Would you recommend ATS to go for eretailing? Why or why not? No, I will not recommend ATS to go for eretailing just now.

why or why not

Important matters of the explanation: Current situation of ATS Prerequisites of going for e-retailing Advantages of going for e-retailing and Disadvantages of going for e-retailing

Current situation of ATS

Operating business nation wide Providing Low priced quality good or services Going to open more additional stores in home country. Thinking about opening two discount stores in abroad Strong automated distribution centers all over the country Strong online link with its nationwide vendors. Follows the Just-In-Time method for its inventory management.

Prerequisites for e-retailing

Attractive B2C e-commerce portal. Right Revenue model. Strong Internet connection with 24 hrs backup. Strong Customer Database. Well designed and attractive E-Catalog. Comparing tool. Price calculation system. A payment gateway. Strong supply chain. Strong inventory and distribution system. Support Services, etc.

Advantages of e-retailing
Opportunity to reach new markets. Overcomes some limitations of the traditional market. Helps to collect data about customer behavior Overcomes the barriers of time and space. Sheer convenience Wider customer choice Better value Unique gifting opportunity Saves time and strain Micro targeting Mass personalization Know customer preferences Integrated source of information.

Disadvantages of e-retailing
May lack know-how and technology Substantial set-up, investment and ongoing cost Complex logistics of fulfillment Fewer impulse purchases Legal problems Pressure on margins and prices in-store After-sales care difficulties It has no theatrical ambience which can be the customer. It lacks an emotional shopping experience. does not provide sensory support to the customer customers are reluctant to part with their credit card details on net lacking in family shopping experience

Question 03:

Would it be a right strategy for ATS at this time to expand internationally?

ATS will expand internationally

Worldwide acceptance Efficient top management Financial strength Growth Customer situation Backward linkage variety of consumer products

Question 04:

Should ATS make further acquisitions?

Meaning of Acquisition:
A corporate action in which a company buys most, if not all, of the target company's ownership stakes in order to assume control of the target firm.
In order to: o be beneficial to take over an existing firm's operations o to expanding on its own

Good reasons for further acquisition:

Unique (or strong) market position The target in a potential turnaround situation Required skills or experience in management or staff A geographic expansion Reduced costs or improved profit Increase in breadth and depth of product line Stopping or limiting opportunities for a key competitor

Question no 5:

What steps ATS could take if it acquires new firm(s) or expands internationally?

Some Steps:
Acquisition of Family Dollar Development of IT Infrastructure Development of Delivery Process Open New Stores in Jackson Height and Longsight

Question 06:

Develop a 5 year Strategic Plan.

Expansion Strategy Marketing Strategy Supply chain Strategy Human resource Strategy

Thank you