LOGOS AND SYMBOLS

by: Niaa Sharma

What is a logo?
A unique symbolic shape reserved for any specific entity, not commonly used for others. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark)

LOGO

Difference between logo & symbol

SYMBOL

A logo is a graphic representation of an A symbol is something such as an identity or an emblem. It is composed of a object, picture, written word, symbol, illustration and/or the name of thesound, or particular mark that represents something else by organisation. association, resemblance, or convention. It is the name of a business designed specifically for that company.

A symbol is not the name of the company which it represents.

For eg. IBM, written in blue stripes, is a For eg. The apple with the piece out of it logo. is a symbol of Apple computers.

Types of logos & their benefits to the company

Text/Word mark/Logotype Logos: They are the simplest of the other logo types. The most important benefit of getting a Word Mark logo is that it will automatically promote a companys name comprehensively without being chaotic with heavy clip arts, illustrations, visuals and graphics. Iconic/Symbolic Logos: Iconic or symbolic logos normally feature very simple graphics and/or symbols that portrays an aspect or image of a company or product. The key benefit here is that they can be used solo with graphics only or with text also. So, this

Types of logos & their benefits to the company.

cont

Graphical/Combination Logos: Graphical or combination logos as are called popularly, lie somewhere between an iconic/symbolic and illustrative logo types. The logos which fall into this category are visually very appealing. They are made with so much detail that they can be easily recognized, and technically easier to use into all media usages. Illustrative Logos: Illustrative logos are the ones which are more detailed and a little complex than graphical/combination logo types. They are a pictorial or illustrative representation of some feature of your company or product. This type of logo can

Importance of logo
Logo symbolizes a company and provides an image nothing else can provide. It is one of the many important yet missed elements for many businesses. It is crucial to have one for branding purposes and gives your company an identity. The shape of the logo either has to correlate with the name or relevant to the business. Logo is a must to build brand image because it conveys the qualities and thoughts of the business to the people.

Wordmark
The standardized graphic representation of the name of a company, institution or product.

Lettermark
A lettermark is a type of logo consisting wholly of an abbreviation usually a companys initials. When building a brand, companies often do so using lettermarks. This is especially true when a companys name may be hard to pronounce, or when there is difficulty translating a companys namewhen doing business on an international level. Eg. GE(General Electric) ; HBO(Home Box Office)

Abstract mark
A company having an intellectual and affective artistic content that depends solely on intrinsic form rather than on narrative content or pictorial representation.

ADIDAS
Adidas performance Adidas originals

Adidas logo
Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world. The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are

Thank you.