Dr. Vikram Sarabhai established the Ahmadabad Management Association (AMA) in 1956 as a registered society and a charitable trust.

He was a scientist, visionary and a well known institution builder. foresaw the need for He professionalization of management training and research in India.

GIST

 Earlier AMA was housed at the residence of Dr. Vikram Sarabhai. At that time AMA only focuses on textile industry. During 1980-1984 the profitability of textile industries in Ahmadabad came under pressure and no of mills declined from 100 to 50. At this moment AMA thought to enlarged its activities in sectors like pharmaceuticals, dyestuff, and small-scale industries. In 1992-93 Diploma course in Management studies was initiated at its Navrangpura complex.

 It was able to get the financial support to build up the new complex because of success of its programme titled Management In Daily Life Mukesh Patel the President of AMA during 1995 - 97 conceived a new idea application of ancient Indian wisdom to modern day management . It has been awarded the Best Local Management Association Award instituted by AIMA for the tenth time in a row in 2001 . In 2001 AMA runs various activities training , research , professional development and management education programmes . This programme contributed a lot to the development of its identity . New president Rajesh Mehta come as president and need direction for

MISSION / VISION

TO CREATE SIGNIFICANT AWARENESS OF MANAGEMENT CONCEPTS AT THE SOCIETIAL LEVEL AND PREPARE THE INDUSTRY TO USE MANAGERIAL CONCEPTS TO PROMOTE EXCHANGE OF IDEAS , KNOWLEDGE AND EXPERIENCES IN THE PRINCIPLES AND PRACTICE OF MANGEMENT AMONG THE PUBLIC AT LARGE

ORGANIZATIONAL CHART

LEADERSHIP
Democratic leadership : Management is based on democratic principles . President and Vice President are elected by consensus . The Vice President takes over as the president on the completion of the latter s tenure .

Election and Selection Process The consensual basis selection is the concept of capability to provide leadership to AMA activities .

Criteria For Selecting President :

qGenerate adequate resources for AMA . q qWork as a team player with the administrative team .

qBe a creative individual and generate new ideas for future progress.

Problem/challenges
vMajor problem : To formulate the strategy for future activities and achieve the objectives and mission . TO PROMOTE EXCHANGE OF IDEAS , KNOWLEDGE AND EXPERIENCES IN THE PRINCIPLES AND PRACTICE OF MANGEMENT AMONG THE PUBLIC AT LARGE

Minor problem
No formal account maintenance for different centers Take the advantage of high profile image of AMA. Large activities makes lean staff ineffective. Lack of vision.

STRATEGIC MANAGEMENT PROCESS

External Analysis

fy mission, goals & Strategies

Formulate Strategies

Implement Strategies

Evaluate Results

Internal Analysis

1 . An institution catering to the needs of professional managers through conducting education programmes and providing forums for exchanging ideas at seminars , conferences and lectures . 2 . An institution serving the society at large through programmes like weekly programmes on spirituality , health awareness . 3 . Third option is to target both segments as professional and society and to start skilled based training activities in the emerging sectors of insurance , retailing , infrastructure , and

Options

Evaluation of options
1st option: advantage: It serves practicing manager at all levels of organization It will also have to act as a forum for exchange of ideas through various seminars, lectures target at practicing managers disadvantage It doesnt fulfill new mission of organization It only targets the professional

2nd option Advantage It satisfy most of the objectives It makes high image of AMA among the society Disadvantage It doesn't include the professional course Under utilization

3rd option Advantage It makes the maximum utilization of resources It grab the opportunities for AMA to survive in emerging sectors Big image on all business, society & professional It make the statement meaning full Management covers all aspect of human life Disadvantage This activity needs attention & deeper understanding of the interdependence

conclusion

By analyzing all the option of above we conclude that option 3 is the best option because it look more effective than other options

Action plan
To start the planning for new activities and modified the current activities To make formal account maintenance for all centers To make collaboration with industry and good institute to apply new programmes. Make effective administrative staff for future