Presented by:

Nitesh Waghela Sagar More Mayur Kanare Sushant Lancy Fernandes

Presented by:
Nitesh Waghela Sagar More Mayur Khanna Sushant Lancy

History 1898: Pepsi founded

History

1898: Pepsi founded declares Bankruptcy  1923: Pepsi-Cola Pepsi-

1923: Roy C. Marginal buys Pepsi and PepsiPepsi1923: Pepsi-Cola declares Bankruptcy Cola Corporation formed 1923: Roy C. Marginal buys Pepsi and Pepsi-Cola 5  1934: Pepsi begins selling 12oz bottles for Corporation formed cents  1946: WWII sugar rationing 1934: Pepsi begins selling 12oz bottles for 5 cents Pepsi buys a sugar plantation 1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba


in Cuba

History History Continued

1898: Pepsi founded 1950: Alfred Steele becomes CEO Joan Crawford  1923: Pepsi-Cola declares Bankruptcy Pepsipromotes Pepsi brand  1923: Roy C. Marginal buys Pepsi and PepsiPepsi1956: 149 Bottling Plants in 62 countries Cola Corporation formed  1934: Pepsi begins selling 12oz bottles 1962: Pepsis sixth new logo Pepsi Generation for 5 cents 1964: Diet Pepsi introduced  1946: WWII sugar rationing 1964: Pepsi acquires Mountain Dew Pepsi buys a sugar plantation in Cuba


History History Continued

1898: Pepsi founded 1965: Frito Lay mergesdeclares Bankruptcy  1923: Pepsi-Cola with Pepsi-Cola Becomes PepsiPepsico  1923: Roy C. Marginal buys Pepsi and PepsiPepsiCola Corporation first campaign 1965: Mountain Dews formed Ya-Hoo Mountain DewIt'll tickle your innards  1934: Pepsi begins selling 12oz bottles for 5 cents 1966: Doritos chips Introduced  1946: WWII sugar rationing 1966: Pepsi enters the Japanese and European markets. Pepsi buys a sugar plantation in Cuba


1.1 Why Companies needs to be Globalize? History

   

 


    

1898: Pepsi founded To Broaden the markets 1923: Pepsimaterials PepsiTo seek raw -Cola declares Bankruptcy 1923: Roy C. Marginal buys Pepsi and PepsiPepsiTo seek the technologies Cola Corporation formed To seek the production efficiencies 1934: Pepsi begins selling 12oz bottles for 5 To avoid cents political hurdles To diversify 1946: WWII sugar rationing To postpone a sugar plantation Pepsi buys the payment of domestic taxes To counter in Cuba foreign investments by competitors

1.2 Foreign Market Entrant Strategy History

Management Control  1898: Pepsi founded Indirect Export Franchising Direct Export  1923: Pepsi-Cola declares Piggy Back PepsiBankruptcy Joint Ventures Mergers Strategic Alliance  1923: Roy C. Marginal buys Pepsi and PepsiPepsiAcquisitions Turn Key Projects Assembly Corporation formed Contract Manufacturing Cola line operation Licensing


1934: Pepsi begins selling Manufacturing for 5 12oz bottles cents 1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba

1.3 Hurdles facedHistory by PepsiCo during 1980s 1898: Pepsi threatening letter by George Fernandes. In 1988, the founded  There should be no import of cola concentrate There should be no use of foreign brand name.  1923: Pepsi-Cola declares Bankruptcy Pepsi Lack of liberalization 100% FDI C. Marginal  1923: Roywas not allowed buys Pepsi and PepsiPepsi Agricultural sector was the priority Cola Corporation formed  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba


2.1 Strategy Adopted By Pepsi History 1898: Pepsi founded the export of Indian Agro-based Promoting and developing products, though it got rejected.  1923: Pepsi-Cola declares Bankruptcyjuice Each Pepsicola import would be in return of exporting concentrate from Punjab.  1923: Roy C. Marginal buys Pepsi and PepsiPepsiDevelopment and Welfare of State.  Cola Corporation formed Bringing about Agriculture Revolution in state.  Creating Employments. Terrorists to begins selling 12oz bottles for 5  1934: Pepsireturn to society.  Punjab boasted a healthy agricultural sector cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba


Contd History 1898: Pepsi founded Directing major (75%) investment towards agricultural sector Focusing on food -Cola declares Bankruptcy 1923: Pepsi and Agro-processing. PepsiBoosting the image of Indian products in foreign market. Establishing Agricultural Research Centre. 1923: Roy C. Marginal buys Pepsi and PepsiPepsiMore emphasis on Exports than imports to improvise the balance Cola Corporation formed of payment.  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba
Development of Areas it planned to operate in

2.2 Reasons for Acceptance of Proposal History 1898: Pepsi founded therefore it is the biggest factor responsible for acceptance of Pepsi. 1923: Pepsi-Cola declares Bankruptcy Pepsi 1923: Roy C. Marginal buys Pepsi and PepsiPepsiCola Corporation formed  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba
Yes, Most of the commitments were related with Punjab

3.1 After Liberalization History 1898: Pepsi founded partner in venture i.e. Voltas and In 1994, it bought off its PAIC. Establishing wholly owned subsidiary PepsiCo Holding India  1923: Pepsi-Cola declares Bankruptcy PepsiPvt. Ltd. Changed name from Lehar buys Pepsi  1923: Roy C. Marginal Pepsi to Pepsiand PepsiPepsi Sold off its Tomato Paste Plant in 1995  Cola Corporation formedfarming Gradually reduce the contract  Plastic Exports were 67%.  1934: Pepsi begins selling 12oz bottles for 5 Till 1997, the agro research centre was no where. cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba


3.2 History Allegations 1898: Pepsi founded Failing to create jobs  50% of employee working for Concentrate and Bottling Business not for Food processing Bankruptcy  1923: Pepsi-Cola declares Business. Pepsi Pepsi with Futura Polymers Ltd. were reducing the workforce and Roy C. Marginal  1923:more machine oriented buys Pepsi and PepsiPepsi More lasting impression of Pepsi and Lehar Pepsi.  Cola Corporation formed Export of fruit & vegetable based products was negligible & started exporting Tea, Rice & Shrimps  1934: Pepsi beginsto export 50% production. for 5 Failed its commitment selling 12oz bottles  Products exported were same which use to happen earlier. cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba


4.1 Contract Framing Initiative History 1898: Pepsi founded Providing High yield seeds to increase the productivity in the tomato cultivation -Cola declares Bankruptcy 1923: Pepsi PepsiOffered advanced equipments (Free of cost) to increase the speed & efficiency 1923: Roy C. Marginal buys Pepsi and PepsiPepsiImported the required material for tomato cultivation Cola Corporation formed  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba
Increase in Tomato crop production

4.2 Rationale for Contract Forming History 1898: Pepsi founded other way company insisted on the development of those crops directly which werePepsi-Cola declares Bankruptcy 1923: Pepsi- or indirectly related to their businesses such as soft drinks, snacks, fruit juices & mineral water. Other rationale behind the contract farming was and Pepsi1923: Roy C. Marginal buys Pepsi to increase their Pepsiown business rather than any social welfare. Cola Corporation formed  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba
Rationale behind the contract farming was that in one or the

Contd History 1898: Pepsi founded Chilly farming  1923: Pepsi-Cola declares Bankruptcy PepsiGroundnuts production over paddy production Rice production  1923: Roy C. Marginal buys Pepsi and PepsiPepsiFruits & Vegetable Farming Encouraging farmers to cultivate potato with low sugar content Cola Corporation formed for chips.  1934: Pepsi begins selling 12oz bottles for 5 cents  1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba
Taken initiative for

Question 2

Competition

A perfect match of products

      

Vanilla Pepsi (2002) Tropicana (1998) Gatorade (2001) Aquafina (1993) Cherry Pepsi (1989) 7-Up (1986) Diet Pepsi (1964)

      

Vanilla Coke (2002) Minute Maid (1960) PowerAde (2001) Dasani (1999) Cherry coke (1985) Sprite (1960) Diet coke (1982)

Failed Products for Pepsi



Crystal Clear Pepsi introduced in 1992 and lasted for a couple years than was pulled off the market. Pepsi Blue was introduced in 2001 was not a disappointment and was discontinued due to lackluster sales Pepsi One has shown a decline in sales

Failed International Marketing for Coke



In 1999 hundreds of students and adults got very ill in Belgium and France after drinking coke products.
Led to a recall of 14 million cases spanning 5 European countries The bottling plant in Europe failed in there Quality Control testing.

2000: Coke failed in an attempt to buy Quaker Oats from Pepsi for 14 billion.