Anda di halaman 1dari 16

How to do an MBA

project ?
• Area of specialization (Marketing, )
• Broad area of research work (Marketing
area. )
• Further narrow down (organization or
company )
• E.g.Sony India - industry segment is
Consumer Durable.
• Discussion with company as to research to
be executed. (Multiply sales in audio)
• Be Clear on Research Methodology – Time
Factor etc.,
• Regression Models
• Dependent Variables
• Independent Variables etc.,
• Size of the sample ie.,
• Population data (the universe).
• Too Big – Difficult to Handle
• Too Less – Inaccuracy in result
• So, the Ideal sample size is 70-100
• Chapterisation :
• A logically arranged project work :-
• Introduction
• Chapter on Data Base
• Research Methodology Chapter
• Review of Literature Chapter
• Conclusion
Review or Survey of
Literature Chapter
• Primary Data
• Secondary Data
• Chronologically arranged
• Depicts the depth of reference
• Repeats other researchers’ works
• (e.g- Stock Market – Research done
in earlier years by experts)
• Concluding chapter:-
 
• Outlines (salient features of the study need
of the study, overview of the topic, summary
of prior work, study objectives, hypothesis,
data and methodology.)
Findings (revealed by the analysis of data)
• Implications (based on the research findings )
• Limitations of the study (sample size)
• Future research
• Tables
Give a title to all Tables that are in your report.
Appendices
In the same fashion how we handled Tables, we
will handle Appendices too.

List of Appendices will follow the List of Tables


page, with page numbers on which that appears.
• Abbreviations

give a List of Abbreviations page next to


the List of Appendices Page in the
beginning of the Research Report.
• How to arrange the Bibliography?
• During the course of your project work,
you would have referred several materials.
• logically arrange your reference in the
bibliography section of the project work
since that forms indirectly part of your
exhibition in terms of your depth of
research.
• Journals
• Periodicals
• Books
• Reports
• Documents
• Occasional Papers
• Working Papers
• Theses
• Dissertations
• Monographs
• Project Works
• Dailies
• Online Resources
• How to write the Declaration page?
•  Declaration is the statement that is
given by the candidate who confirms
that the project work presented is
his/her independent work and it has not
been presented by him/her to acquire
any other diploma or degree.
• Model letter of Declaration:
• Name of the candidate
• Department of the candidate
• Name of the Institution
• Address of the Institution
• DECLARATION
• I hereby declare that the Project Work titled “ Title of the Project Work
” submitted by me for the PGDBA of the “Indo German Training Centre “ is
a record of research work done by me during “ Period of Course “ and that
the project has not formed the basis for the award to the candidate of
any degree, Diploma, Associateship, Fellowship or other similar title to me.
• Signature of the candidate
• (Name of the candidate)
• Countersigned:
• Signature of Project Faculty
• (Name of Project Faculty)
• Place:
• Date :

How to write the
Acknowledgement page?
• The Acknowledgement page is usually placed next to the
Contents page in a Project Report.
It is the duty of any researcher to place on records his/her
thanks and gratitude towards people who have made his/her
project work possible.
First you will thank the Institution and Head/Dean/Director
of the Institution who have given you the opportunity to
your MBA Programme and Project Work. Next, you will
thank your project faculty who has extended guidance
throughout your Project Work.
• It is equally important to express your gratitude to the
organization that has offered you the opportunity execute
the Project Work.
You will place on records your thanks to all the faculty
members of your Department/Institution and other
Institutions.
It is a must that you should thank all your connections with
reality who has helped you in your Project Work.
• You should also express your thanks to all your friends who
have helped you in different directions to complete the
research.
Do not forget to thank all the librarians of the libraries
that you visited for your reference whose help was of great
support during the course of your research work.
Finally, most important, salute your parents and family
members who rendered not only financial support but also
moral support without which you could not have completed
your Project.