Hyundai motor company founded in 1967 in korea .

It has scaled numerous obstacles and overcome the odds to earn global recognisation for the advanced technology and quality of its automobiles . In just over 3 decades, hyundai motor company has grown into the worlds largest automakers. Hyundai motor company today enjoys a market share of around 10% and is looking at the doubling that figure , given the indian mkt

Response to the santro, the company seems to be well on course .

Best customer service Best technology Best quality product Best value for people

SANTRO XING

SONATA

I 10

I 20

VERNA

Hyundai santro xing was launched in the year 2003 . It known for its great power efficiency, safety and long life .

Hyundai santro xing is a hatchback body style with a 1086 cc engine which provides improved fuel efficiency , reduced emission and increased power .

Some of the features which are considered as center of attraction and are highlighted in the advertisements such as
Blue

LED interior illuminations Metal finish center fascia No. 1 mileage (19.81 kmpl) Central lock Gear cover Seat cover Body cover Fog lamp Perfume Matt 2 speakers

Some more attractive schemes such as

Motor Assurance Warranty assurance Total maintenance Assurance Exchange offers

HYUNDAI SANTRO XING GL

HYUNDAI SANTRO XING GL LPG

HYUNDAI SANTROXING GLS LPG

HYUNDAI SANTRO XING DIESEL

After the huge success of Hyundai santro, indias second largest auto manufactures, HYUNDAI MOTOR CO. launched Hyundai i10 in 31.oct.2007 at Hyundai s chennai plant .

Its comes in various color variants like real earth, black diamond, crystal white , electric red etc . Its price mileage in city is 12to 14 km/liter . Its price mileage in highway is 15 to 17 km/ liter . ENGINE ; number of cylinders = 4 numbers of valves =12 Displacement = 1086 cc .

The new age 1.1l IRDI engine with electronic control unit . Dual air bags with seat belt pre tensioners. Effective anti lock braking system. Deep glove box and cup holders . Power window and power steering . Roof mounted grab handle . Different colors like steel gray, red ,blue etc .

iRDI 1.1

1.2 kappa

4 Number of cylinders 12 number of valves Displacement is 1086 cc . Max.horse power is 67ps@5500

16number of valves Displacement is 1197 cc . Max .horse power is 80ps@5200

In some of the advertisements like DOUBLE CHAMP DOUBLE OFFER, focus was laid on to attract people by giving them offer of a test drive as well as a SRK autographed cricket ball free and also a trip to FIFA world cup final in South Africa.

Some other promotional factors in newspaper ads were

Free insurance + free 3rd yr warranty Exchange bonuses Mobile bluetooth connectivity Reverse parking sensors for enhanced safety New age foldable key

Hyundai i20 was launched in the year 2010 .

The all new Hyundai i20 comes with lots of improvements in features and fuel economy. Hyundai has also added two new variants Era and Sportz.

Improved Styling with more attractive looks New Chrome radiator grille Enhanced side rear view mirrors with integrated turn indicators Enhanced fuel economy 6 speed manual transmission in diesel variants Manual transmission shift indicators Blue LED interior illumination Chrome finish on inside door handles Fully automatic temperature control system

The main focus of this advertisements are on features such as

Blue LED interior illumination ORVM turn indicators Metal finish center fascia Fuel efficieny 1.4 CRDI diesel model 1.4 Automatic petrol

www.carwheels .com www.wikipidea.com www.hyundaimotors.com NEWSPAPERS

BUSINESSLINE BUSINESS STANDARD HT THE TRIBUNE DAINIK JAGRAN TIMES OF INDIA