Post Graduate Diploma In International Market

BY AAKRITI ROHATGI

The Course Aim

Familiarizing students with different

types of international environments. Providing us with the basic understanding of monetary, fiscal, trade, logistics and international trade operations with to international exchange of goods.

Course Content
The course content for the entire is rigorous that makes student equipped to the following subjects and with these regular case study sessions were held to discuss real life situations: Managerial Economics International Business Finance Computer Application In Business International Business Environment International Marketing

Course content for the Second Semester

Economic Environment And Policy International Logistics Marketing Research

International Trade Operations

Project

Series Of Special Lectures

Following are some topics for guest lectures which were held to help student understand the subject in depth by the prevalent speakers:
Changing Global Media Trends in the Industry
Retail Banking Expectation of corporate from Fresher's Business Communications

Plant Visits
A day long plant visit to dantal hydraulics, manesar, was organized by the department on 16th of December, 2010. It was an excellent learning experience for the students as the C.E.O., Director and Other plant mangers explained the manufacturing processes, types of product, their exports, innovation, research and business plans to the students.

Industrial Trip
Nahan is a small town right of the lush green

mountains of Himachal Pradesh. The amazing beauty of nahan conquers the hearts the very moment one steps in to its realm. The town is situated right atop the stunning Shiwalik Hills. It was an industrial visit to RUCHIRA PAPERS LTD, Kala Amb. The company is engaged in the manufacturing of Kraft paper and writing and printing papers.

Fest: Convergence
The Corporate festival is organized by the students of

PGDIM every year. It is an inter-college mega event which creates linkages with other B-Schools across the city by student participation in various events. The festival includes the following: Mr. Ceo Mock Stock- a virtual trading game Ad Mad show Graffiti Mr. Rocket Singh

Annual Bulletin: Bizdom

Students of PGDIM also publish BIZDOM, a magazine that offers a platform to the students to express their original and creative ideas in the form of articles on business and economics.

Conclusion
The course helps in making students aquatint to

modern concept, techniques, analytical tools and computer skills which would help them to organize and manage the export and international marketing functions in the more professional, efficient and effective manner. Most importantly, the programme aims to develop candidate suitable for entry level managerial positions in the field of marketing.

Thank You