PROJECT REPORT OF JK WHITE CEMENT

College Guide: Mr. ajay chandel

Company Guide: Mr. Shrikant Mishra

(A.S.M) J.K. White Cement Rajat Khare

PROJECT TITLE:

CONSUMER PERCEPTION ABOUT THE COMPANY AND ITS PRODUCTS

INTRODUCTION OF THE COMPANY

Jk cement is affiliated jk organization , jk organization is an association of industrial and commercial companies . It has operation of broad no. of companies. Jk cement ltd is one of the largest cement production in northern india. And it is also second largest white cement producer in the world by production capacity. White cement demand in other countries for exporting like south africa, nigeria , singapore and sri lanka .

COMPANY PROFILE
Founded 1974

Key Peoples

Mr. Y.P. Singhania (MD & CEO) Dr. Gaur Hari Singhania is Chairman(B.O.D) To maintain number no-1 spot in Indian cement industry. And for this the vision are: To fill demand and supply gap Reducing the cost To provide products that fully comply with technical specifications committed to the customers.

vision

Mission

OBJECTIVE OF RESEARCH

To find out the brand performance of J.K. Cement in the market. To find out the problems of dealers and retailers in business with this brand/Company To find out the scope of expansion of business by providing more new dealership.

RESEARCH METHODOLOGY
SAMPLE SIZE

100

DATA COLLECTION Survey METHOD

DATA SOURCE

Primary and Secondary Data Questionnaire Retailers

Research Instrument

Area Covered

PLANT LOCATION
Nimbahera gotan

In 1975 , the first plant was at nimbahera in the state of rajasthan. To implement the modification for increase the production at this plant.

Commenced commercial production in 1984. In this plant up gradation and modernization has done especially in the year of 2000.

MAJOR PLAYERS
The two major players in the field of cement industry are: The one is JK organization, The other one is BIRLA

PRODUCTS
White Cement Wall Putty Water Proof Grey Cement

PACKAGING AVAILABLE
Aware for J.K. WHITE CEMENT and J.K. WALL PUTTY

For the convenient of consumer this cement packaging available in 50 kg , 25 kg , 5 kg , 1 kg. Same packaging available in wall putty 40 kg, 20 kg , 10 kg , 1 kg as convenient for consumer buying decision.

ANANYSIS

Aware for J.K. WHITE CEMENT and J.K. WALL PUTTY

AWARENESS

YES

According to survey,100% of the people said yes they are aware about both the products.

SALES PROMOTION TECHNIQUE WITH 4PS OF MARKETING:-

PRODUCTS

As products, market and consumer needs change rapidly

PRICE

Company lowers and raises its price according to the demand and situations.

PLACE

The brand JK started the business activities from scratch i.e. Kolkata and shifted towards the cotton textile industries at Kanpur(U.P) and now covered all the zones

PROMOTION

Sometime JK combines the products and service together with special offers and special promotion. And it also offers free additional item that attracts customers.

MONTHLY SALE OF WHITE CEMENT FROM RETAILER

SIDE

Cement_sell
50 kg 25 kg 5 kg 1 kg 50 and 25 kg all 11

MONTHLY SALE OF WALL PUTTY FROM

RETAILER SIDE
Wall_putty
40 kg 20 kg 40 and 20 kg

S.W.O.T ANALYSIS
STRENGTHS Good brand image in the existing market. Good plant having 10,000 tons per day production capacity. WEAKNESSES Lack of self enthusiasm in the working pattern. Less advertisement and negligible sales promotion schemes.

OPPORTUNITIES Exposure of quality. which is already good but not displayed in market. Making good dealers and penetrate the market up to retailer level.

THREATS Price fluctuation and price war which is a general phenomenon in this cement industry. Some dealers are available at present which were not reputed efficient

RESULTS AND FINDINGS

Good brand image of J.K.Cement in existing market. Most of the retailers sell 50 and 25 kg of packets more than compared to others. Retailers sell more number of JK WALL PUTTY packets of 40 and 20 kg.

SUGGESTIONS

Company can increase the role of retailers by considering there suggestion or complaint about the service so that necessary action can be taken. Top management and executives should maintain proper communication with dealers and retailers. There should be proper loading facility in the plant. Delivery of goods should be on time. Company should increase the promotional and advertisement activities from giving the popularity of the product.

CONCLUSION
As there is a healthy competition given by the existing players in the industry, lack or degradation in any of the services may affect the company badly.
With the excellent awareness and market share, the company is also boosting its future growth.