Kelloggs Case Study

BI Solution Click to edit Master subtitle style

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BI Implementation Define Scope

Define Scope

Meeting the key business challenges using BI Strategies and Planning

Business Value Business value and Technology Value Analysis

Technolog 4/15/12 y Value

BI Implementation -Feasibility Study (IBM Cognos) Functionality of tool that address

the Business Challenges

Enable different lines of businesses spread across geographies to work together to align business structures and create a common, sanctioned version of information. data into environments for decision making and offer self-service access to data for ad-hoc, off-cycle data requests. the complete spectrum of Microsoft Excel capabilities to your secure BI data to avoid 4/15/12 multiple versions of the truth, data entry errors

Move

Apply

Application Analysis & Implementation

Cost , Time, Effort will depend on following factors

Storage and computing hardware. and data sources.

Applications Data

integration. and data

4/15/12 Relational databases

Sales Planning Impact

Use predictive models and association rules to determine which group of products work best for which customers. customer, product, market and channel profitability to optimize customer service and financial performance, including 4/15/12

Analyze

Financial planning impact

Develop Set,

timely, reliable forecasts, budgets and plans. measure and monitor key performance metrics based on standard financial statements. plans for key financial indicators including returns, cost of goods,4/15/12 supply chain costs and

Develop

As a business consultant refinement of current business process current Ways to improve the
process to reduce cycle time.
Drumbeat Reducing

setup times operations

Overlapping Linking

operations

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Data quality issues

Due

to different platforms, data integration and consolidation issues cleansing process tracking and monitoring process issues Archival and Purging
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Data Data

Compliance Data

Overlooking Un-Structured data

It

consists of email, forums, blogs, file-systems etc wont get critical views of various stake holders this crucial data will affect the opportunity to increase your market share secondary data

You

Ignoring

Pretermitting
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Reduce data redundancy

Create Data

a standardized enterprise data dictionary dictionary is a collection of descriptions of data objects in a data model the data in a normalized, extract normalised data

Store

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Solution outline and architecture

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Management Dash board for Kelloggs

Graphical

Analysis of Important Site Statistics

production, Sales, marketing , inventory etc

Traffic and Volume

Orders received , Payments, supplier information

Search

Engine and Search capabilities

Locating logistics etc
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Approach towards measuring monitoring and tracking ROI Six Areas

Marketing Effectiveness Customer Profitability Product Mix Operational Forecasts Financial Forecasts Resource Optimization
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Additional benefits from the solution

Align

Business with client needs: help managers design marketing campaigns for specific products by identifying opportunities from competitors: improved business by collecting and analyzing data from various systems (financial, point of sale, inventory, distributors, and 4/15/12

Differentiate

Thank You!
Click to edit Master subtitle style
Ankit Archana Deepa Harsh Harshil Jay Nimisha Pranjal Preeti Vrunali

4/15/12