Co-operate History

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people. Pantaloon Retail (India) ltd is the flagship enterprise of the Future Group, Manzwear pvt.ltd on Oct 12, 1987. and then to pantaloon retail (India) ltd on July 7, 1999. The companys one of the leading formats include Pantaloons, a chain of fashion outlets,

Contd
The first Pantaloons was opened in Gariahat in 1997. Over the years, it has undergone several transitions When it was first launched, this store mostly sold external brands. Gradually, it started retailing a mix of external brands while at the same time introduced its own private brands. Initially positioned as a family store, it finally veered towards becoming a fashion store with an emphasis on 'youth' and clear focus on fresh fashion.

ORGANIZATION STRUCTURE
Pantaloon Retail has made major changes in its organizational structure by creating five verticals 1. Retail

2. Incubation and innovation

3. Product 4. Jv and Partnership 5. Zonal strategy

Annual Report

Target Customers
The company has primarily focused on the youth of the country since the major part of the population lies in the age of 15to45 which is the income group. The ideology of the company is Fresh Fashion, Fresh Attitude, Fresh Feeling. Positioned as 'India's family store', Pantaloons targeted the middle and upper middle class urban population of the country and offered a wide range of garments, accessories and life style products to meet the specific requirements and preferences of all age groups especially the young Indians.

Store Locations
The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the merchandise mix and the interior layout of the store. While the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision on store location. Further the easy availability of transport facilitates makes the location really accessible for shopping.

Stores located in Chennai

Pantaloons :: Spencer Plaza Spencer Plaza No. G-49 F-71, S-36, Phase II, 768 / 769 Anna Salai, Chennai 600002 Phone : 044 - 2841 8533-6 Pantaloons :: Nelson Manickam Road 126, BNT Connection, Nelson Manickam Road, Chennai 600011 Phone : 044 - 4358 2288 - 91 Pantaloons :: Chandra Metro Mall Chandra Metro Mall, 262, Arcot Road, Virugambakkam, Chennai 600 092 Phone : 044-23776391

Store Format
Ground floor

First floor

Second floor

Home Furnishing

Product Lines