Market-Driven Strategy Becoming Market Oriented

::Tune Hotels::
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Becoming Market Oriented

The organization that provides goods and services based on customer preference Constant monitoring on the market & adjust the marketing mix in response to the market needs Know how to use & manipulate these aspect to influence the purchase decisions Example: Tune Hotels

Customer Focus

Understand customers preferences and requirement & effectively use skills and resources to satisfy customers. Tune Hotels focus more on smart & budget travelers Pay only for used facilities & amenities Add-on system conserve both customer fund and environment

Competitor Intelligence

Importance of understanding competitors and customers New creative and innovative concept - 5-star sleeping experience with 1-star price

5-star bed Power shower Clean environment 24-hour security Central location

Low rate fluctuate according to demand & availability with add-on facilities & amenities Online booking

Cross-functional Coordination

Remove the wall between functions Emphasize on communication, collaboration & information sharing between business functions Integration and great teamwork between departments to create superior customer value Increase the productivity

Performance Implication

Market oriented organization usually will performed better than others From focusing on market and competitors, the organization will increase their overall performance Tune hotels increase their performance by considering their markets and providing the service way advanced from their competitors

Thank You!