Bringing your brand to life online

twentysix London

© twentysix 2007
 Today’s discussion
 Life Online
− Internet business opportunities in the modern world

 twentysix
− An introduction to our experience and services

 Questions & discussion

Who’s in charge?
 Life Online

 EUROPE Population: 801,821,187

 Regular Internet Users: 457, 038 942 (57.5% of
population)

 16-24 year olds use the internet more than

they watch TV
 Since 2006 55+ year olds online has risen by
12%
 Average users spend 11 hours per week
online
 83% of respondents stated that they can’t live
Life Online
Number of 60sec TV ads needed to reach 80% of US
population

1990 = 3
2006 = 117

An increase (or decrease) of 3900%

e Warner’s value in 2001 = $193 bn

e Warner’s value in 2007 = $87 bn

Kids are growing up with the internet

They often know

more
than their teachers
net marketing is about telling stories and starting conversati
 Topshop on
MySpace drives 7%
of traffic to Topshop
website

• involvement
• introduction
• interpretation
We are a full service digital agency

Technical Digital

Development Marketing

Life
Corporate Planning
online & Research
Communications

Creative
Design & Build
Ideas
 twentysix New York twentysix London & Leeds twentysix Germany

Offices in the UK, Germany and New York – over 135 staff (93 UK) with £8.31m turnover
Wholly owned by Media Square plc
Our awards for design and innovation

Innovation and creativity Award winning design Experience

MARKETING INTELLIGENCE
AWARD – BEST USE OF E-
MAIL

Our reputation for innovation, creativity and design is excellent

 email search
SMS

kiosks
Display
3G content

Digital TV GPS
devices

Gaming
devices
Podcasting

Desktop Digital signage Websites

applications PDA’s
 Some of the brands trusted to us

Jan 2008 – we currently work with 72 brands in the UK alone

We believe in measuring everything we

do…

“If you can’t measure it, there is no point

doing it”
Rigorous measurement/evaluation agreed
before start
Hard measures Soft measures

Effective data capture Research

Site traffic reports Qual/Quant

Micro Macro
Consumer
Traffic/click through Brand measures
Campaign analysis
Satisfaction
Pathway analysis Awareness
Site traffic
Confidence levels BRAND Brand Awareness
Optin rates Perceptions
Overall metrics • Brand Equity
Number of referrals
Conversion to purchase Loyalty
Close out analysis
Attitudinal shifts
ROI ROI
We deliver
results
P&G global luxury brands – 4.8 million sample trials in 1
with 20% conversion to full product. Wella – 101 countr
Royal Navy Recruitment - from commission
to launch in 6 weeks.
Royal Marines – full recruitment targets met
for the first time in years
 VOR - 3 million global unique visitors,
60% returned to the site every week for nine mo
Abercrombie & Kent – ‘bounce’ rate
(where users leave site after hitting
homepage)
from 30% down to under 8% after
GAME – 18th to 2nd for most usable
retail e-commerce website (webcredible )
Waitrose – generated £17m
in business to direct sales arms
Travelodge – 330 hotels/23,000 rooms
twentysix’s target : grow online
revenue from 85% of total sales to
95%
- £170m uplift in four years
Barratt Developments – 300,000 homes
sold,
450 ongoing developments
twentysix: Bring the ‘development’ communication
together
FHM – content syndication system
for global roll out to 10 countries in
record time off existing platform
Shell – global roster to deliver true ROI on digital sp
starting with retail products for ‘fuels’ and ‘oil’
How we get it right
 User centered to drive loyalty for your
brand online

Advocate

Loyal Promotes the

website and brand
Uses the website
to colleagues and
High level User
regularly and is
friends
brand loyal
Mid level User Bookmarks and

visits the website

One off user Experiences the
often and is
brand/website
Target prospect One off user of
relatively brand
more than once
the
loyal
Potential users of
brand/website
the brand/website

Unengaged Engaged Actively Engaged with the brand

 Client Team

Account Director

Project Manager

Planning Team Creative Team Marketing Team Technical Team

Site Build
Design
Data management
Copywriting Marketing Strategy
Third Party Services
Strategic Direction Integration
Animation Campaign Planning
Brand discovery Testing
Information Architecture Competitive Analysis
Analyse and Discover Hosting
Persona Development Compliance
Information Resource Email Broadcast
Reviews and reporting
Mobile Broadcast

Tracking
Technical toolbox
True cross platform expertise

 ASP.net (MS Certified Partner)

 L.A.M.P
 MOSS to SharePoint 07
 JAVA
 FLASH
 CMS integration (enterprise and bespoke)
 System integration
 Business analysis
 In house
Hosting solution expertise
and infrastructure and experience
architecture
Expertise in house
Why you should work with us
 Experience in developing for global brands

 Strategic consultancy to help you deliver your

business vision

 We are business focussed - we know how to deliver

ROI, not just talk about it

 Proactive, forward thinking and dynamic teams all

in house

 Deliver on time, on budget and on brief

Bringing your brand to life online
twentysix London

© twentysix 2007