Marlboro, along with many other Philip Morris brands conquered USA in 1902.

This was the year when Phillip Morris, the London-based cigarette manufacturer, created a New York subsidiary in 1902 with the intention of promoting several of its cigarette brands on the American market. By 1924 they were advertising Marlboro as womens cigarette under the slogan "Mild as May". The Marlboro brand was sold this way until World War II when the brand was temporarily removed from the market. At the end of the war only Camel, Lucky Strike, and Chesterfield cigarette brands survived and took a strong position on the cigarette market. The Marlboro brand re-appeared on the cigarette market in 1955, but this time it was the new Marlboro with a filtered end. Philip Morris, as well as the other cigarette companies took consideration of several articles about lung cancer being caused by smoking, which were published in the 50s. Each cigarette company began to manufacture filtered cigarettes in order to maintain their high sales. By the way the Marlboro brand is named after Great Marlborough Street, the location of its original London factory.

 Multiple Brand Architecture Offers a wide range of tobacco products to appeal to any kind of user Marlboro offers four main types of tobacco products: Marlboros Original line Marlboros Menthol line Marlboros Special Blend line Marlboros Snus or spit-less tobacco line Marlboro also offers a wide range of Non-US varieties

 Original Marlboro line includes: Marlboro, Marlboro 100s, Marlboro 72s, Red label, Gold pack, Silver pack, Blend No. 27, and Virginia Blend Marlboros Menthol line includes: Marlboro Menthol, Menthol 100s, Menthol 72s, Menthol Blue pack, Menthol Gold pack, Menthol Silver pack, Menthol Smooths, Menthol blend 54, Menthol blend 32, and Menthol Skyline Marlboros Special Blend line includes: Special blend red, Special blend gold, Special blend black, Menthol Special blend, and Menthol Blue Special blend Marlboros Snus, or spit-less tobacco line includes: Marlboro Rich, Marlboro Amber, Marlboro Peppermint, Marlboro Spearmint, Marlboro Original, and Marlboro Mint

Original Line

Menthol Line

Special Blend Line Red (100s)

Snus Line

Marlboro (100s & 72s)

Menthol (100s & 72s)

Marlboro Rich

Red Label (100s)

Gold Pack (100s & 72s) Silver Pack (100s & 72s) Blend No. 27 Virginia Blend (100s)

Blue Pack (100s & 72s)

Gold Pack (100s) Silver Pack (100s) Smooth (100s) Blend No. 54 (100s) Blend 32 (100s) Skyline (100s)

Gold (100s)
Black (100s) Menthol (100s) Menthol Blue (100s)

Marlboro Amber
Marlboro Peppermint Marlboro Spearmint Marlboro Original Marlboro Mint

 Cigarette prices vary by state and even city State tax on cigarettes range from 17 per pack (Missouri) to $4.35 per pack (New York) The average price per pack in the US is $5.51

Marlboro Friday refers to April 2nd, 1993 Philip Morris announced 20% price cut to compete with generic competitors Many saw this move as Marlboro giving in to price wars and deeming advertising inaffective

Marlboro Friday

 While sales have increased internationally, they have remained relatively constant here in the U.S.

 Marlboro is the nations number one cigarette manufacturer They have four of the nations best selling cigarette brands As the chart shows, Marlboro accounts for almost half of the cigarette market

 Primary Channels for cigarette brand marketing are: at retail, where brand is presented to customer at point of purchase Direct mail Cigarettes are also marketed through: Offering line extensions of brands Strengthening the relationship between consumer and their selected brand through unique promotions and experiences Providing retailer incentives Working with retailers to help ensure that Marlboro brands are in stock

 Focus on creating brand loyalty Maintain brand loyalty Marketing programs are designed to: Enhance brand awareness Increase brand recognition Buildup brand loyalty We believe society expects tobacco companies to help prevent kids from smoking cigarettes or using other tobacco products. As the largest tobacco manufacturer in the U.S., we believe we have an important role to play in this effort

 Marlboro conducts a number of brandrelated promotions These promotions are designed to build and strengthen brands Promotions include: Contests Sweepstakes Trips to Crazy Mountain Ranch in Montana for some lucky customers Philip Morris does not currently conduct a brand name sponsorship

 Marlboros image is the most powerful and most recognized image in the tobacco world The cowboy figure is a myth figure and therefore timeless The Marlboro man represents a return to the American Original heritage It can also represent freedom, adventure, and independence To younger consumers it may embody adulthood For many smokers it is seen as setting the standard for good taste and flavor Because of the image being young and because of the timeless appeal of the cowboy, the brand can constantly appear young, fresh, and contemporary