Shashank Gaikwadt Poonam Jagtap Vishal Kadu Prajakta Malwad Pallavi Naik Prachi Patil
12 18 19 27 32 38
INTRODUCTION o Ikea is worlds successful multinational retailing firm which is specializes in stylish but inexpensive designed structure. o Based on unique concept that the furniture is kits that assemble by customer at home. o Company targets the customers who are willing to serve themselves, transporting and assembling.
WHAT
ARE IKEAS
COMPETITIVE PRIORITIES
IKEA IS FOR PEOPLE WHO WANTS GOOD QUALITY @ LOW PRICE & FOR PEOPLE WHO VALUE COMFORT
DESCRIBE IKEAS
PRODUCT
PROCESS
PRODUCT DEVELOPMENT
RECENT EX.
Customers were bothered about water pooling in the bottom of mugs while they are in the dishwasher, IKEA has the solution. These mugs have a little notch on the bottom to prevent the pooling..
CONTD
Q3:
(BEYOND
Flat packaging
o IKEA has constructed its own global distribution and retailing network, with 18 distribution centres,most near container ports and major truck and rail routes o Its stores are usually located with plenty of free parking space.The stores themselves are large and take some time to walk around. o They are decidedly family friendly with company sponsored child care facilities, restaurants and cafes. o The store have several realistic model homes which convey an eerily lived in impression.