Metaljunction.

com
Redefining E-commerce Business in the Indian Industry
Shruti Sharma Ritesh Nangia Click to edit Himanshu Arora

Master subtitle style

4/20/12

4/20/12

Introduction to the case

Metaljunction services Ltd. was Started in Feb 2001 Joint Venture b/w Tata Steels and SAIL It is largest e-marketplace for steel in the world. Largest e-commerce company of India It has provided Transparency in dealings. Improved convenience and efficiency in transactions.

4/20/12

at both the ends of value chain procurement as well as selling. Metaljunction.com : It provides e-selling services primarily for steel. Assists sellers to increase productivity. Provides e-selling services on BPO mode. Where it takes up entire marketing responsibility of steel companies.

Operates

4/20/12

Commerecejunction.com Provides e-sourcing services across all industry verticals logistics, packaging and steel verticals.

4/20/12

Unique Finance Scheme

MSL provides Financial services to its clients: Acts as a channel partner, with the help of partner banks. Facilitates collection of payments for channel partners Arrangement of online finances for distributors Well accepted among the distributors. Very quick in disbursement and requires little paperwork.
4/20/12

Expansion
In May 2005 a new division Coaljunction was set-up.
It

provides e-selling services to coal companies Facilitated selling of coal to all types of customers big, small including traders. Products sold include raw coal, washed coal, hard coke, coke breeze and crude coal tar. Ensured fair price to coal companies by removing middlemen. Made easier for small consumer to purchase 4/20/12

Awards and Recognition

The

institute of economic studies awarded Udyog Rattan to Viresh Oberoi Mdof MSL. Certificate of Excellence in Productivity, Quality, Innovation and Management. Sept 2005 ISO9001:2000 certification by Det Norske Veritas, Netherlands.

4/20/12

How Metaljunction Services Ltd. managed to become the largest eClick to edit Master subtitle style market place for steel in the world.

4/20/12

Value Chain
Click to edit Master subtitle style e-Procurement services. (commercejunction.com) e-Selling services. (metaljunction.com)

4/20/12

Assistance:
Both services in the BPO mode. Talented team. Financial services to the clients and channel partner of the clients. - collection of payments. - arrange online 4/20/12

Promotional steps:

Agreement with metal bulletin and Informa group. International conference the Australia- India Resources Investment conference. ; global conference for the coal industry. Etc. 4/20/12

Awards:

Udyog Rattan. Certificate of Excellence in Productivity, Quality, Innovation and Management.

4/20/12

innovati ve

Efficient

integrity

Value to the customers and shareholde rs

excellen ce

transpar ent

convenie nt
4/20/12

Consequences:

Create a platform where international traders, coal producers and consumers got the opportunity for the business. Turnover touches from 21.35 bn 2003-04 to 42 bn in 2004-05 .4/20/12

Expansion into varied sectors will have negative impact on its core competency sector. Discuss.
ClickWhat measures should take to to edit Master subtitle style expand its operations and become a global e- marketplace?

4/20/12

Expansion into varied sectors will have negative impact on its core competency sector Purchas
e situation influenc e

Buying center interacti on pattern s Buyer s Behavi or

Marketin g responsi bility

4/20/12

Why NO??
You

get everything at one place Financial services are available Rapid conversion Both branded and unbranded Major part of revenue by coaljunction.com

4/20/12

4/20/12

Expansion of operations

small and medium-sized companies around the globe searching for an effective ecommerce strategy to enter and thrive in fiercely competitive world markets. Should target country based operations Affiliate marketing
4/20/12

Global e-marketplace
Transactional

relationship of company with clients & the channel partners of its clients e-Auction brings growth prospect in coal selling Internet is extensively used in vendor search, getting a feel of what were available and obtaining bids Organize conferences and events

4/20/12

Promotion of site
Search

Engine Optimization Email Marketing Strategy Online Advertising Online Newsletters Media News Rooms

4/20/12

Thank

you
4/20/12