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Genre Iconography

By Sean Lee

Urban Pop/Dance Pop


In our genre we can draw links across different types of media. One link we can make is the image of the group on the front cover is very sexualised which is in most images. For example the image below of the pussycat dolls; they are wearing as little as possible. This is a typical convention of girl pop groups were they try to sexualise them so that people will buy there music. Another link we can make is with the logo. The logo is the branding of the band every band needs a logo so people can notice them. Every logo that the girl groups have are very sophisticated for instance the destinys child logo is very professional and in a way challenges the conventions as the group have been sexualised however the logo doesnt seem to be. The videos often have a story for example the band start to sing into the camera then you will see a seen which has some narrative to it and the video will switch to and from the narrative and the band.

The images are all very sexualised as they are wearing very little. The logo has changed from the image I believe as some of the band members have left and they have had to rebrand the group. The first logo seemed to be very old school and very different to what other bands had. However the new logo seems to be much more mature and very bold as not many bands have logos like this.

The colours chosen seem more mature aswell as in the first image everything is mainly pink as people say most girls like pink however the new images are in black and white and red which are more seductive colours.

As you can see the two top images are more sexualised than the other two. This could be because the Pussycat dolls started off as a burlesque group and thats how they started there career and they know that sex appeal will sell. The girls aloud group might be sexualised because groups before them might have been sexualised even though there wearing more clothes than the pussycat dolls there still wearing little and they have gone with the conventions of the time. The Saturdays and destinys child look to be more sophisticated however the image connotes that they have been given there own identity as they all have there own coloured dress which could possibly help them sell there music as people like them. It is almost similar to spice girls where one was the sporty one but in this case they have there own colour so they can also be branded separately.

The logos are very different as the girls aloud is in bubble writing and seems quite immature but the Saturdays logo looks to be more sophisticated and looks more modern as some of the letters arent finished.

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