PRESENTATION ON

CEMENT

Company overview

ACC is Indias largest cement producer in India with a capacity of 19.5 million tones. ACCs operations are spread throughout the country with 14 modern cement factories, more than 30 ready mix concrete plants. It has 20 sales offices, and several zonal offices. It has a workforce of about 10,000 persons and a countrywide distribution network of over 9,000 dealers. It is the only cement company that figures in the list of Consumer SuperBrands of India. ACC is among the first companies in India to include commitment to environmental protection.

VISION
Quality Productivity Profitability Customer Satisfaction

SECTOR/INDUSTRY

ACC is Indias foremost manufacturer of cement and concrete.

PRODUCTS
ACC products can be divided into several categories. Ordinary Portland cements

Blended cement Portland slag cement

PRODUCTS: :QUALITY

In 1964, the central research station was established in Thane.

All ACC factories are equipped with testing laboratories. Today, all ACC cement plants have the ISO 9001 quality systems certification .

SWOT ANALYSIS
Strengths: Largest player in the Indian cement industry. Strong manegement A well developed product mix ACC is virtually debt free company.

WEAKNESS
Low operating margin - The operating margins of the company are low as compared are low as compared to the other industry players.

OPPORTUNITIES

Strong Growth Demand- The per capita consumption of cement in India at 125 kg among the lowest in the world. Strong demand in construction sector . Large consumer base. Low labor cost and high productivity Growing Skilled and Technical Human Capital

THREATS

Over capacity: the overcapacity in the industry could lead to reduction in prices, which could affect the revenue and profitability of the company. Rising interest rates could affect expansion programes (High cost of Finance).
High cost of Energy.

KEY LANDMARKS AWARDS

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IMC Ramkrishna Bajaj national Award for performance excellence in the manufacturing sector, 2007. National award for outstanding performance in promoting rural and agricultural development- by ASSOCHAM Sword of Honour by British council FICCI Award for innovative measures for control of pollution . Drona Trophy by Indian Bureau of Mines. Good Corporate Citizen Award - by PHD Chamber of Commerce and Industry National Award for Excellence in Water Management - by the Confederation of Indian Industry Good Corporate Citizen Award - by Bombay Chamber of Commerce and Good Corporate Citizen Award - by Bombay Chamber of Commerce.

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MARKETING STRATEGY

build lasting relationship with customer based on trust and mutual benefit. Put banners and hoardings I all over India

ANNUAL REPORT 2007

Net profit 1438 crore

BUSINESS MODEL
ACC is Indias foremost manufacturer of
cement and concrete. As infrastructure of our country is in development phase, there is a huge opportunity for the company to grow itself in future with increase in revenue. Through its 20 sales office and several zonal office the company presents huge presence in the market and for its competitors.

By

MD. CHAND SBS, Pune