IdeaCRUNCH and UNC

OTD NC TraCS

ideaCRUNCH /Innovation Teams

Carolina KickStart Launching the Venture

Startups!

IdeaCRUNCH and UNC

Goals for ideaCRUNCH and class participants Understand university commercialization process Exposure to individuals and companies that have experience, NETWORKING Create an entrepreneurial environment for students and faculty Help to start/launch companies based on UNC technology

IdeaCRUNCH Meetings
Monthly meetings held at the Top of the Hill from 5-7pm Presentations from experts in the following fields : 1. Patent law 2. Regulatory 3. Venture capital 4. Marketing 5. Career development 6. Success stories from entrepreneurs Presentations are followed by and interactive question/answer session Ultimately the goal here is for you to be able to make connections, network, and gain a better understanding of the different components needed to market and develop a product.

IdeaCRUNCH Website Information

www.ideacrunch.org

Website Contents: 1. Programs a) Biomedical eTeams b) Digital Health eTeams 2. Resources a) UNC specific resources b) Local resources c) National resources

University Commercialization
Bayh-Dole Act of 1980
Intended to increase US competitiveness Prior to 1980, US government funded research was owned by the government

Gives Univ. ownership of all technologies To commercialize a university-based technology, an entity must license from UNC
Carolina Express License Pre-negotiated license agreement with UNC

Report of Innovation (ROI)

Provisional Patent Application $

Non-Provisional Patent Application $$$$$

Start-up Company

License to Established Company

Release to Inventor

Overview
Approach:
Early-stage technology

Interdisciplinary teams

Assess as start-up opportunity

Goal:
Commercialization strategy

Desired outcomes:
Education Add value to tech Networking
Fun?

Timeline
Phase I
4 6 weeks

Phase II
~ 8-12 weeks

Months

Estimate 10-15 hrs/week per team

Meetings every other week guest speakers, team presentations of lessons learned

Phase I
Exercise #1

Technology Review:
Understand technology, intellectual property and related issues

Exercise #2

Product Opportunities:
Identify opportunities, choose top 2

Deliverables:
Phase I Workbook Meeting with OTD Faculty member / Inventor

Phase II
Hypothesize and verify business model Focus on understanding: Value Proposition Customer Discovery Market Size Market Research

Competitive Intelligence

Deliverable:
Phase I & Phase II Workbook details of all findings

Interested?
Find out more www.ideaCRUNCH.org
Program Leaders Jon Edwards jon.edwards@gmail.com Francesca Bargiacchi bargiacc@email.unc.edu Jason Melehani jasonmelehani@gmail.com Advisory Members Don Rose don_rose@med.unc.edu Andrew Kant akant@email.unc.edu Justin Brown justin_brown@med.unc.edu