Session 4 Window Display

Window Display
INTRODUCTION TO ELEMENTS OF
VISUAL MERCHANDISING
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WINDOWS
Closed Back Window Open Back Window
Straight Front Window

Angled Front Window Arcade Front Window
Corner Window
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TYPES OF WINDOW DISPLAYS

1. Promotional promote the sale of one or more items by using special lighting and /or props.
Skiwear with fake snow for accents
2.
Institutional promote store image rather than specific items.

Designed to build customer good will, show that the business is interested in the community
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EXAMPLES
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EXAMPLES
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Fendi
Oasis
Burberry
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Zara
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COLOUR

The big attraction point Color psychology implications Color Schemes

Analogous Complementary Split-Complementary Monochromatic Neutral
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ANALOGOUS
Analogous colors sit next to one another on the color wheel. These colors are in harmony with one another.
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COMPLEMENTARY
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SPLIT-COMPLEMENTARY
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COLOUR EXAMPLES
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TEXTURE
Definition: surface treatment or feel of merchandise Important for backgrounds too Masculine/feminine Rough/smooth Neutral Weight, Balance
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TEXTURE EXAMPLES
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LINE

Vertical Horizontal Curved Diagonal

Can be used to bring initial attention to a display by catching the eye or to sustain attention within a display by moving the eye around.
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LINE EXAMPLES
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DESIGN PRINCIPLES
Balance Proportion Rhythm/Repetition Dominance/Emphasis Contrast Harmony
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BALANCE
Symmetric
Formal balance
Asymmetric
Informal balance
Relates to weight, texture, color
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PROPORTION
Relationship of size, scale or weight of elements and between elements. Often used to create emphasis and capture attention. Dont take size for granted.
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RHYTHM/ REPETITION
Self-contained movement within a display. Creates path for the eye.
Dominant --> subordinate
Line Repeating motif establishes dominance and movement.
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DOMINANCE/EMPHASIS
Object which draws the eye first.
Focal point
Directs viewers eye (rhythm). Can be dominant due to size, weight, color, contrast, line or repetition.
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CONTRAST
Showing a sharp difference between objects. Effective use = eye feels object. Achieved through texture, color, size, directional placement.
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HARMONY
The careful combination of principles or elements to create a unified whole. Consider storewide presentation or image too.
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MERCHANDISE PRESENTATION By Colour By end use By Brand By style By size By target group By price.
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DISPLAY SETTINGS
Realistic Semi realistic Fantasy Abstract
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display DISPLAY SETTINGS settings
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DISPLAY DISPLAY SETTINGS SETTINGS
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Store Windows Showcase 2010
Inspired by a Hollywood ghost town movie set
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Topshop's experiential Colour Shock window campaign was to mix a life event with commercial art in order to generate a maximum wow-factor
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The Colour Shock window campaign was realized in all London and New York flagship stores
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The glass, pop-out windowed storefront of Elle W Collection in New York makes up half of the stores lease space, so capturing the attention of passersby and creating intrigue was essential. In this vintage setting, the visual team created a story illustrating a dressing
room filled with the anticipation of preparing for a formal evening out.
A vanity displays important jewelry as the hero, alongside evening bags and mixed merchandise for an eye-catching scene.
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For Macys Flower Show this year, the theme was Spring
is in the Air.
Macys Herald Squares six windows on Broadway in New York were filled with thousands of flowers and plants. The windows, which were narrated and featured copy to guide viewers, told the story of a hot air balloon that travels through five different floral scenarios, collecting flowers from each scene until it lands in Macys Herald Square in the sixth window.
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In the rest of the windows, Macys featured its spring fashion, accented with graphic white clouds that acted as platforms for the mannequins.
The windows also showcased kites, birds and insects for a modern, clean and playful effect.
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This intriguing window from Saks Fifth Avenues New York store was created by window director Julio Gomez for Fashion Week in February 2010. The Fashion Week window creates a beautiful sense of movement within the frame.
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Gomez also created this window,

incorporating funky vintage items, for Saks Fifth Avenue's mens designer pre-fall June 2010 campaign. Both windows play with shadows and cleverly use light to create drama.
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These boathouse-themed windows at Anthropologies South Windsor, Conn., store are part of the fall 2010 end-of-season campaign.
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Inspired by piles of colorful, aged buoys filling boathouses at the end of summer, these windows were created by Meg Smith using fabric, cardboard, paper mach, paint and rope to make hundreds of buoys, each unique and distinct.
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All of Bergdorf Goodmans major Fifth Avenue windows in April 2010 celebrated the 80th birthday of Broadway composer/lyricist Stephen Sondheim. This window contained a timeline of important dates in Sondheims career, and several props playfully illustrating several of his major shows.
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This window at Bergdorf Goodman is one of a series of five partners.
strange but sublime scenes featuring unexpected
From the posture of the girl, we assume she is meeting the alien for the first time.
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Also from Nordstroms downtown Seattle flagship store, this window was on display in February. Designed by Bridget Rogler, this window shows Nordstroms designer merchandise offering in a simple, curated way.
Minimal propping was key to the success of this window.
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nostalgia
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fame
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strength
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history
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THANK YOU !
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Session 4 Window Display

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Session 4 Window Display

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Window Display

KC- RETAIL EXPERIENCE DESIGN

Straight Front Window

KC- RETAIL EXPERIENCE DESIGN

TYPES OF WINDOW DISPLAYS

Institutional promote store image rather than specific items.

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

The big attraction point Color psychology implications Color Schemes

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

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KC- RETAIL EXPERIENCE DESIGN

Vertical Horizontal Curved Diagonal

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

Balance Proportion Rhythm/Repetition Dominance/Emphasis Contrast Harmony

KC- RETAIL EXPERIENCE DESIGN

Relates to weight, texture, color

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

Self-contained movement within a display. Creates path for the eye.

Dominant --> subordinate

Line Repeating motif establishes dominance and movement.

KC- RETAIL EXPERIENCE DESIGN

Object which draws the eye first.

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

KC- RETAIL EXPERIENCE DESIGN

Realistic Semi realistic Fantasy Abstract

KC- RETAIL EXPERIENCE DESIGN

display DISPLAY SETTINGS settings

KC- RETAIL EXPERIENCE DESIGN

DISPLAY DISPLAY SETTINGS SETTINGS

KC- RETAIL EXPERIENCE DESIGN

DISPLAY DISPLAY SETTINGS SETTINGS

KC- RETAIL EXPERIENCE DESIGN

DISPLAY DISPLAY SETTINGS SETTINGS

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