Sakhi Singhal Savera Aggarwal Shiksha Chaturvedi Shilpa Malhotra Shivani Datta Shretima Gupta Shveta Malik Shivali

Shivali Goel

4015 4024 4031 4032 4041 4047 4053 4059

Communication is the art of transmitting information, ideas and attitudes from one person to another. Communication is the process of meaningful interactions between human beings.

To Change Behavior To Get Action To Ensure Understanding

To Persuade To Get And Give Information

 It gives life its charm and energy Highly dependent on the personal choice. Physical and Mental rejuvenation. Can be highly informative too E.g. Documentaries. Exists in infinite number of forms!

 Average time spent on reading newspaper: 44 mins Provides detailed news. More number of news items. Easy to carry and farthest reach(Both local and urban). Large influence on the public opinion (Also called as Social Reformer)

Longer span of life as compared to newspapers. Covers a wide array of topics. Serves the reader with all the updated news. Interest specific magazines available.

 Most powerful media of mass communication and entertainment. Commercial ads form most efficient mode of product advertisement. Both informative and entertaining. Innumerous entertainment choices available for the user e.g. Drama, Comedy, News, Music, Movies, Educational Programs Allows intermingling of cultures across various parts of the world. Platform for a large pool of talent.

 Oldest form of communication cum entertainment Huge radio industry with: 330+ Private FM Stations Community Radio All India Radio Cheapest form of electronic media Both entertaining and informative due to: Musical Programs Governmental Agricultural Programs News Live Cricket Commentary

 Cheapest and most recent mode of communication and entertainment. Fastest growing mode of mass media. Various forms of expression: Social Networking Online Phone Calls Emails Blog and Vlog Speak Out Loud Your Opinion Matters

Worlds fastest growing telecom network in India Smartest mode of communication and entertainment. Compact size and portable Enormous range in market fitting every pocket and fulfilling all demands. Source of Communication: Calling, Text Messages, Internet Surfing, Emails, GPRS, Various Software.. Source of Entertainment: Music Players, Camera, Videos, 3G technology, Games, 3D, Touch Screen..

 Dance is regarded as a form of nonverbal communication Takes place between humans and animals too. E.g. bee dance, mating dance. Used as a form of expression, social interaction or presented in a spiritual or performance setting

May be a verbal or non-verbal form of communication. Takes place between animals too. E.g. Bird chirping. Researchers believe that early forms of human language developed from communication through music.